July 18, 2024
UPDATE
Apple’s immersive video collection, featuring blockbuster movies, exclusive concert events, and more, is set to debut on Apple Imaginative and prescient Professional on July 18.
Apple imaginative professionals will access a vast array of stunning content, including films, documentaries, music, scripted series, sports highlights, and thrilling travel experiences.
Starting this week, Apple is premiering a fresh collection of movies and immersive videos, exclusively available on Apple Imagination Pro, a state-of-the-art platform capable of delivering unparalleled cinematic experiences. Apple Immersive Video is an exceptional storytelling medium that harnesses the power of 3D video, shot in stunning 8K resolution and featuring a 180-degree field of view, combined with Spatial Audio that transports viewers directly into the heart of the action.
Premiering at 6 p.m., a brand-new collection takes viewers on unparalleled adventures from the comfort of their own space, inviting them to experience once-in-a-lifetime journeys. Pioneering Travel premieres “Scorching Air Balloons” on July 18, setting the stage for a summer of thrilling adventures. The latest installment of this captivating documentary series, which takes audiences up close and personal with the world’s most charismatic creatures, is scheduled to debut in August. Meanwhile, “Aerial Journey”, a breathtaking collection that soars above iconic landscapes from dizzying heights, will take flight in September.
Later this year, customers can enjoy exclusive performances featuring the world’s top artists, starting with an immersive experience from The Weeknd; the first scripted Apple Immersive short film, written and directed by Academy Award winner Edward Berger; a behind-the-scenes look at the 2024 NBA All-Star Weekend; and the premiere of a new sports series with Red Bull.
“Apple Immersive Video represents a revolutionary step forward in storytelling, delivering exceptional experiences to Apple Pro customers that rival reality itself,” said Tor Myhren, Apple’s VP of Marketing Communications. “Immerse yourself in breathtaking experiences: hover above Hawaii’s volcanoes, ride massive waves in Tahiti, or witness world-class performances from unparalleled perspectives. Apple Immersive Video redefines how we engage with destinations, stories, sports, and more, putting you at the heart of the action.” “It’s the next evolution of visual storytelling, and we’re thrilled to share it with even more people worldwide.”
As audiences join us on captivating expeditions, they’re immersed in real-life odysseys alongside remarkable individuals who’ve braved the unknown in breathtaking settings. As cameras capture breathtaking vistas in “Scorching Air Balloons,” thrill-seekers soar above the surreal landscapes of Cappadocia, Turkey. In an upcoming episode, “Arctic Browsing,” set to debut this autumn, thrill-seeking surfers venture into the frozen tundra above the Arctic Circle, driven by their quest for winter’s elusive waves.
In August, Apple premieres its second episode, transporting viewers to Kenya’s Sheldrick Wildlife Trust, where orphaned elephants find their footing under the care of dedicated keepers, revel in playful mud baths, and form a unique bond with one another, their human caregivers, and the wild elephants that roam beyond. This autumn, a team of fearless explorers will embark on an unforgettable underwater adventure in the Bahamas, where they’ll confront formidable sea predators and discover species that defy conventional wisdom about their complexity.
In the debut episode of a groundbreaking series, cameras take to the skies to reveal breathtaking vistas as we soar above volcanoes, delve behind misty waterfalls, and discover uncharted natural marvels along the world’s longest archipelago, the Hawaiian Islands, premiering this September. In the forthcoming episode, available later this year, audiences will be transported to a picturesque New England autumn, where they’ll embark on a thrilling adventure along scenic coastal routes and awe-inspiring waterways.
The primary scripted brief movie, captured in Apple’s immersive video technology, is set to premiere this fall. As the global conflict of World War II rages on, the high-stakes adventure unfolds beneath the waves, where a submersible’s brave crew fights for survival amidst a relentless torpedo attack. Directed by acclaimed filmmaker Edward Berger, this cinematic endeavour leverages the unparalleled storytelling possibilities afforded by Apple’s Immersive Video technology on Apple Pro.
As the 2024 NBA All-Star Weekend descends upon Indianapolis this fall, fans of basketball are treated to an unparalleled behind-the-scenes look at the action-packed festivities through a captivating short film that showcases the Rising Stars, electrifying Slam Dunk contest, and the inaugural NBA vs. What happens when the WNBA’s top talent converges with two of the NBA’s biggest stars? The All-Star Recreation brought together Sabrina Ionescu, Stephen Curry, and a bevy of league luminaries for an afternoon of high-flying dunks, record-breaking shots, and sheer entertainment.
The Weeknd, a seven-time diamond-certified artist and winner of the prestigious Apple Music Awards, is set to unveil an unparalleled experience, exclusively premiering on Apple TV+ Professional later this year.
As elite surfers attempt to conquer the behemoth waves off Tahiti’s distant coast at Teahupo’o, viewers will experience an unparalleled connection with the ocean’s raw power. The film will be released this summer and made available later this year.
Apple and Blackmagic Design are teaming up to revolutionize the filmmaking process by introducing a cutting-edge manufacturing workflow for Apple Immersive Video, featuring a brand-new Blackmagic camera – URSA Cine Immersive – and enhanced versions of DaVinci Resolve Studio and Apple Compressor.
Later this year, we will release a comprehensive toolkit that empowers Apple Vision Pro users worldwide to create even more captivating films and series.
Apple’s Immersive Video feature will debut a vast array of exclusive content, including movie collections, live concerts, and thrilling sports events, all set to premiere this year.
- Apple Imaginative and prescient Pro is now available
- In select countries and regions, customers can gain a sneak peek into the immersive world of Apple Immersive Video and delve deeper into the innovative capabilities of Apple Vision Pro through a complimentary, 30-minute demonstration at their local Apple Store, simply by reserving an appointment in advance.
- Apple users can access these immersive video experiences without additional cost through the Apple TV app, while customers in certain regions can also find them on the Migu Video and Tencent Video platforms.
- Apple unveils innovative Immersive Video experiences in the United States. Multilingual Content: English with Subtitles in Other Languages
As global communication continues to evolve, the need for multilingual content has never been more pressing. With the rise of international business, tourism, and cultural exchange, having access to information in one’s native language is no longer a luxury but a necessity.
English remains the dominant language for global communication, serving as a lingua franca for people from diverse linguistic backgrounds. However, with the increasing importance of regional languages and dialects, providing subtitles or translations in other languages can greatly enhance comprehension and engagement.
By offering English content with subtitles in other languages, you can:
• Expand your audience reach to a broader demographic
• Increase brand recognition and customer loyalty among international customers
• Enhance user experience and satisfaction through cultural relevanceSome key considerations when creating multilingual content include:
• Target audience: Identify the primary language(s) spoken by your target audience to ensure effective communication.
• Cultural nuances: Be mindful of cultural differences, idioms, and expressions that may not translate directly, requiring context-specific adaptations.By embracing the complexity of linguistic diversity and catering to the needs of a multilingual world, you can unlock new opportunities for growth, understanding, and connection. Availability of titles can differ significantly depending on the nation or region.
Press Contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline