On September 9, Apple will unveil its most anticipated product of the yr at its “Awe Dropping” occasion. At 10 am PT, we’ll all watch because the keynote formally introduces the iPhone 17, together with new Apple Watches, possibly an AirPods Professional replace, and probably the 2nd-gen HomePod mini.
Nevertheless, whereas rumors say Apple is reportedly gearing as much as launch a number of different merchandise earlier than the tip of 2025, we don’t anticipate them to make an look at this specific occasion. So, if you happen to’re eagerly awaiting one of many gadgets under, you will have to attend a little bit longer.
A brand new ‘e’ iPhone
Regardless of the “Awe Dropping” occasion being referred to as an iPhone occasion, not each iPhone mannequin is being refreshed. Notably, the iPhone 17, 17 Air, 17 Professional, and 17 Professional Max will change the iPhone 16, 16 Plus, 16 Professional, and 16 Professional Max.
However if you happen to’ve been eyeing the finances iPhone 16e, it’s secure to purchase one. The 17e is just not coming till early subsequent yr. Rumors say the iPhone 17e will maintain its spring slot to present Apple an opportunity to separate up iPhone launches into biannual bulletins—search for the iPhone 18 to affix it in 2027.
AirPods Max
Past the iPhone 17, Apple is rumored to launch the AirPods Professional 3 at its September occasion. Rumors say the corporate reportedly plans to introduce new know-how, corresponding to a coronary heart price sensor, to those earbuds, however sadly, the opposite high-end AirPods fashions gained’t catch up simply but. Reviews say the 5-year-old AirPods Max will go a minimum of one other yr with out an replace.
A brand new AirPods Professional is probably going, however don’t anticipate updates to AirPods Max.
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iPad Professional
It’s been 15 months for the reason that M4 iPad Professional arrived, so an M5 launch is seemingly imminent. However don’t anticipate it at this occasion. Whereas Apple has used the iPhone occasion to launch the iPad mini earlier than, the Professional is unlikely to reach. The truth is, it’s unlikely to get an occasion in any respect—Apple will most likely announce it by way of a separate press launch later this yr.
M5 Macs
Just like the iPad Professional, the MacBook Professional and iMac are due for his or her annual chip bump, as is the ageing Mac Professional, which nonetheless has an M2 Extremely chip. Whereas Apple is rumored to refresh lots of its Macs earlier than the yr’s finish, the bulletins gained’t happen on the iPhone-centric keynote. As an alternative, the corporate will both maintain a devoted Mac occasion in mid-October or have one other multi-day internet launch like final yr. Different fashions, together with the MacBook Air, will observe go well with subsequent yr.
New Macs are coming, however not on the September occasion.
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HomePad good dwelling hub
Apple’s so-called HomePad good dwelling hub has already missed a number of rumored launch dates, however we all know one factor for positive: It’s not going to make an look on the “Awe Dropping” occasion. In line with credible leakers, the gadget will resemble a HomePod with a squarish, iPad-like show and run a devoted working system. Given its heavy reliance on Siri, the HomePad has reportedly been pushed again till Apple revamps its voice assistant subsequent yr. As such, the HomePad is now not anticipated to debut this fall.
Nonetheless, the iPhone maker nonetheless plans to introduce the HomePod mini 2 and a brand new Apple TV 4K 4, which can doubtless pop up on Apple’s web site later this yr, boasting quicker processors and connectivity chips. It wouldn’t completely shock us in the event that they appeared on the iPhone occasion, however we anticipate a separate announcement at a later date.
Imaginative and prescient Professional
Apple Imaginative and prescient Professional 2 will doubtless launch this fall, that includes an M5 chip and a comfier head strap. Given the improve’s unexciting nature, Apple may go for a quiet internet announcement in some unspecified time in the future later this yr. Regardless, we anticipate it is going to be bundled with these of the aforementioned Macs—particularly since Apple markets the headset as a spatial laptop. It doesn’t actually match the iPhone occasion’s theme.
The iPhone could have the highlight on the ‘Awe Dropping’ occasion.
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Made for iPhone
Apple’s “Awe Dropping” occasion will concentrate on the iPhone 17 lineup and the Apple Watch household, with a probable look by the AirPods Professional. A logical visitor spot could possibly be the AirTag 2, which aligns completely with the theme as one of many few iPhone equipment. And naturally, we’ll get the official launch date for iOS 26, doubtless the Monday following the keynote.
Although Apple nonetheless has a number of merchandise to place out this yr, none of them will overshadow the iPhone occasion or steal the highlight from its hottest product. That mentioned, there’ll nonetheless be loads of time for cringey sketches and Apple TV+ promotions.