October 28, 2024
PRESS RELEASE
Apple has unveiled a brand-new iMac powered by M4, its latest innovation driven by Apple Intelligence. This cutting-edge device is now available in a range of vibrant colors.
This all-in-one desktop boasts unparalleled efficiency, featuring a sleek nano-textured display, a 12-megapixel Heart Stage digital camera, and seamless Thunderbolt 4 connectivity – all condensed into an impressively slim design.
Apple unveiled a brand-new device, featuring an advanced M4 chip and Apple’s Intelligence capabilities, within its sleek, ultra-thin framework. With M4, the iMac boasts a significant boost in productivity, delivering up to 1.7 times faster performance for everyday tasks and an astonishing 2.1 times speed increase for resource-intensive applications like photo editing and gaming, as compared to its predecessor, the iMac with M1, which lags behind by a substantial margin.1 The iMac with Neural Engine in M4 configuration sets a new standard as the world’s most advanced all-in-one for artificial intelligence, expertly designed to seamlessly integrate with Apple Intelligence – a proprietary intelligence system that revolutionizes how users work, communicate, and express themselves, all while safeguarding their privacy. The newly released iMac comes in a range of stunning colors, while its 24-inch 4.5K Retina display now features a nano-texture glass option for enhanced visual clarity.2 The iMac features a cutting-edge 12-megapixel True Tone Retina HD camera, boasting the innovative Desk View mode, alongside an impressive four Thunderbolt 4 ports.3 USB-C compatible colour-coordinated peripherals. Starting at just $1,299, the all-new iMac is now available to pre-order, boasting a substantial upgrade in memory with 16GB of unified RAM, and can be expected to arrive on shelves as of this Friday, November 8.
Thousands upon thousands of customers worldwide have fallen in love with the iMac, whether they use it for personal enjoyment at home or as a powerful tool to drive their businesses forward. “With the unparalleled capabilities of Apple Intelligence and the impressive efficacy of Apple Silicon, the latest iMac revolutionizes the game once again,” said John Ternus, Apple’s Senior Vice President of Hardware Engineering. “Introducing the latest evolution of iMac, where innovative features converge. The M4 processor is paired with Apple Intelligence to deliver vivid colours that effortlessly pop against any backdrop. A 12MP Heart Stage digital camera captures life’s moments in stunning clarity, while a sleek nano-texture glass display offers unparalleled visual fidelity. This marks a new era for iMac – one of unmatched performance and visual splendour.”
The M4 chip delivers a significant boost in efficiency to the iMac, enhancing its overall performance and energy management. The CPU features an additional successful iteration with the world’s fastest CPU core.4 The all-new iMac boasts a speed boost of up to 1.7 times that of the iMac with M1. With this efficiency in place, customers will notice the benefits every day through seamless multitasking experiences, effortlessly switching between their go-to apps and browsing websites in Safari with ease. Powered by an exceptionally potent GPU featuring Apple’s most advanced graphics architecture, the iMac with M4 tackles demanding tasks such as photo editing and gaming up to 2.1 times faster than its iMac with M1 counterpart. This enhancement enables a more seamless gaming experience, particularly in games like the forthcoming Civilization VII, where fluid performance is crucial. The brand-new iMac ships standard with 16GB of faster unified memory, configurable up to 32GB. The M4’s Neural Engine has achieved a remarkable 3x speed boost compared to its iMac counterpart powered by M1, solidifying its position as the globe’s premier all-in-one solution for AI tasks and expediting the pace of task completion for users.
- Households, small businesses, and entrepreneurs can streamline their daily productivity tasks up to 70% faster.1 in popular applications such as Microsoft Excel, users can experience a significant boost in productivity and efficiency, with some workflows potentially accelerated by up to 50% or more, allowing for greater speed and agility in their daily tasks.5 In contrast to its counterpart on iMac with M1, Safari’s performance is significantly enhanced when utilized solely on MacBooks.
- Avid gamers seeking simplicity will appreciate significantly streamlined gameplay, boasting up to a doubling of energy replenishment rates.5 than on iMac with M1.
- Content material creators can now edit like never before, boasting up to 2.1 times faster image and video editing performance when applying complex filters and effects in applications like Adobe Photoshop.1 and Adobe Premiere Professional5 compared to an iMac equipped with the M1 chip.
- Compared to the flagship 24-inch all-in-one PC equipped with the latest Intel Core i7 processor, the newly launched iMac boasts a remarkable speed boost of up to 4.5 times faster.1
- Compared to its Intel-based counterpart, the latest iMac model boasts a performance boost of up to six times faster.1
Introduces a transformative era for the Mac, bringing innovative personal intelligence to the personal computer. Apple Intelligence leverages the power of Apple’s proprietary silicon and Neural Engine to integrate cutting-edge generative models with pioneering privacy safeguards, empowering users to reimagine how they create, collaborate, and express themselves on their Mac devices in innovative ways. It’s out there in U.S. English with macOS Sequoia 15.1. By utilizing Systemwrite’s versatile writing tools, users can effectively edit and optimize written content anywhere, at any time, through a seamless combination of rewriting, proofreading, and summarization capabilities. With the revamped Siri, users can seamlessly transition between voice commands and text-based queries to streamline their daily tasks, while Siri can respond to thousands of questions across Mac and other Apple devices? Apple’s innovative Intelligence features are poised to debut in December, accompanied by incremental enhancements arriving shortly thereafter. At Picture Playground, customers gain access to a fresh opportunity to craft captivating, genuine-looking photos, while Genmoji empowers instant creation of personalized emojis. As Siri evolves, she will become significantly more potent, capable of initiating actions throughout the system and leveraging a user’s personal context to deliver bespoke intelligence tailored precisely to their needs. By year’s end, Apple will integrate ChatGPT directly into Siri and Writing Instruments, allowing users seamless access to its capabilities without requiring app switching.
Apple Intelligence ensures seamless operations while safeguarding customers’ privacy at every juncture. At the heart of our solution lies on-device processing, with additional complex tasks supported by Public Cloud Compute, providing seamless access to Apple’s robust, cloud-based infrastructure and unparalleled safeguards for personal data protection. Customers can access ChatGPT without signing up or creating an account, enjoying the added benefit of built-in privacy safeguards – their IP addresses remain anonymous, and OpenAI doesn’t store their requests? When users choose to link their accounts, OpenAI’s data-use policies come into effect for many individuals.
The newly released iMac is now available in a palette of seven vivid hues: fresh green, bright yellow, energetic orange, rosy pink, rich purple, and calming blue, complemented by sleek silver. The iMac’s rear options feature bold, eye-catching colors designed to turn heads, while the front presents refined shades from the new palette, allowing users to focus on delivering their best work. Every iMac arrives equipped with a colour-coordinated Magic Keyboard and either a Magic Mouse or the optional Magic Trackpad, all featuring a universal USB-C port, allowing users to charge their preferred devices via a single versatile cord.
The iMac’s crowning glory is its expansive 24-inch 4.5K Retina display, which debuts a revolutionary nano-texture glass option – a game-changer for reducing reflections and glare without compromising image quality.2 With its innovative nano-texture glass, the iMac can now be placed in a wider range of environments, transforming any space into a bright and airy atmosphere reminiscent of a sun-kissed living room or a vibrant storefront.
With its cutting-edge 12-megapixel sensor and innovative Desk View functionality, this Heart Stage digital camera elevates the video calling experience to new heights of interactivity. Heart Stage keeps everyone fully engaged with a video game – perfect for households gathered on FaceTime. The Desk View feature leverages its wide-angle lens to seamlessly display both the individual and a bird’s-eye view of their workspace, offering educators an effective means of delivering lessons to students and creators a platform to showcase their innovative projects. Enhancing its unparalleled audio and visual capabilities is a revered three-micron array featuring beamforming technology, harmoniously paired with a rich six-speaker sound system designed to immerse users in an exceptional sonic experience.
The iMac’s four USB-C ports enable Thunderbolt 4 capabilities, facilitating lightning-fast data transfers that allow users to connect a wide range of peripherals, including external storage devices, docks, and up to two 6K displays – effectively creating an expansive canvas of over 50 million pixels for users to expand their creative horizons.3 The iMac seamlessly supports both Wi-Fi 6E and Bluetooth 5.3 connectivity. With unparalleled safety, Contact ID empowers effortless unlocking of laptops, secure online transactions via Apple Pay, and seamless app downloads, all while maintaining unwavering protection.6 With seamless integration into Quick Person Switching, users can effortlessly switch between distinct profiles by merely pressing their finger on the screen.
Enhances the unparalleled iMac experience with innovative features, such as seamless iPhone mirroring, enabling users to effortlessly integrate their iPhone, its apps, and notifications directly into their Mac environment.7 Safari, the world’s quickest browser,8 Now offers Highlights, swiftly accessing related content from websites; a reimagined Reader featuring a table of contents and high-level summaries; and a fresh Video Viewer allowing seamless video playback without interruptions. With Distraction Management, customers can discreetly conceal distracting elements on a webpage, ensuring an uninterrupted browsing experience. With advancements in gaming technology, such as customized spatial audio and enhanced features for Sport Mode, users can expect an even more immersive experience. The lineup is also bolstered by a diverse range of exciting titles, including the highly anticipated Assassin’s Creed: Shadows. With simplified window tiling, customers can maintain order by using a Windows layout that perfectly suits their needs. The new Passwords app offers seamless access to a secure repository of passwords, passkeys, and other login credentials, streamlining your online experience with a unified storage solution. Customers can apply a range of lovely new built-in backgrounds to video calls, along with numerous color-gradients and system wallpapers, or upload their own images.
The all-new iMac with M4 is engineered with sustainability in mind, boasting a stand constructed from 100% recycled aluminum, as well as 100% recycled gold plating, tin soldering, and copper in multiple printed circuit boards for an eco-friendly design. The iMac exceeds Apple’s rigorous standards for energy efficiency, boasting a design that is free from the use of mercury, brominated flame retardants, and PVC. For the first time this year, Apple has transitioned the packaging of its iMac to a fully fiber-based material, furthering its goal to eliminate all plastic packaging by 2025.
Currently, Apple is carbon neutral for its global corporate operations, with a commitment to achieve net-zero carbon emissions across its entire value chain by 2030 under its ambitious Apple 2030 goal.
- Apple’s brand-new iMac with M4 is now available for pre-order starting today, October 28, in the Apple Retailer app, accessible in 28 countries and regions including the US. Starting Friday, November 8, prospects will begin receiving this product at Apple Retail Stores and authorized Apple retailers.
- The iMac starts at $1,099 and $1,299 for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, an 8-core GPU, 16GB of unified memory that can be configured up to 24GB, a 256GB SSD that can be expanded up to 1TB, two Thunderbolt/USB 4 ports, the Magic Keyboard, and the choice between the Magic Mouse or Magic Trackpad.
- The iMac with a 10-core CPU and 10-core GPU starts at $1,299 and $1,499 for education, and is available in green, yellow, orange, pink, purple, blue, and silver. The device offers 16GB of unified memory, expandable up to 32GB, along with a 256GB SSD that can be configured up to 2TB. It also features four Thunderbolt 4 ports, a Magic Keyboard with Touch ID, and the option to pair it with either a Magic Mouse or Magic Trackpad.
- Further technical specifications, including nano-texture options, configure-to-order choices, and equipment details, are available at.
- With Apple’s Trade-In program, customers can trade in their current laptop and receive credit toward a brand-new Mac. Can you check your machine’s price?
- Apple Intelligence, now available as a complimentary software update for Macs equipped with M1 or later processors, can be accessed from most regions worldwide when the device and Siri language are set to US English. English. The primary set of features is currently in beta and available with macOS Monterey 15.1, with additional options being rolled out over the coming months.
- Apple’s artificial intelligence capabilities are swiftly expanding to support additional linguistic options. Apple Intelligent assistants will introduce support for localized English dialects in India, China, Japan, Korea, and Brazil by December, followed by an extensive language update in April, with ongoing expansions throughout the year. Languages such as Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese are all supported.
- AppleCare+ for Mac provides comprehensive support and assistance. This comprehensive package includes an endless array of unforeseen incidents, advanced battery life protection, and dedicated support from Apple experts available 24 hours a day, seven days a week.
- Buyers who purchase products directly from Apple Retail will gain instant access to Private Setup. In online training sessions, Specialists guide students through the setup process or focus on features that help them maximise the benefits of their new equipment. Get started with your new Mac by attending an expert-led Today at Apple session at your local Apple Store.
Apple revolutionized personal computing with the introduction of the Macintosh in 1984. Currently, Apple stands at the forefront of innovation, spearheading technological advancements through its iconic products: iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Pro. Apple’s suite of six software platforms – iOS, iPadOS, macOS, watchOS, visionOS, and tvOS – delivers cohesive experiences across its entire ecosystem, unlocking innovative services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to crafting innovative products that transform people’s lives and leave a positive impact on the planet.
- Testing was conducted by Apple during a period spanning September to October 2024. See for extra data.
- The precise diagonal display screen measurement is approximately 23.5 inches. What’s the appeal of nano-texture shows when paired with a 10-core CPU and 10-core GPU in fashion?
- Four USB-C ports seamlessly integrate with Thunderbolt 4 capabilities, powered by a robust 10-core CPU and 10-core GPU architecture.
- The testing was conducted by Apple in October 2024, leveraging transport-aggressive methodologies and utilizing established industry-standard benchmarking tools.
- Compared to the preceding 24-inch iMacs, this model boasts enhanced performance with its Apple M1 processor featuring an 8-core CPU, 8-core GPU, and a robust 16GB of RAM, accompanied by a spacious 2TB SSD.
- The iMac with an 8-core CPU and 8-core GPU can be configured with the Magic Keyboard featuring Touch ID and a numeric keypad, while the iMac with a 10-core CPU and 10-core GPU ships standard with Touch ID capabilities.
- Available on Mac computers with Apple Silicon and Intel-based machines equipped with the T2 Security Chip. The user’s iPhone and Mac must be signed into the same Apple account using two-factor authentication, with their devices in close proximity and Bluetooth and Wi-Fi enabled. Additionally, their Mac should not be connected via AirPlay or Sidecar. Some iPhone features, such as the digital camera and microphone, may not function properly when using iPhone Mirroring.
- The company conducted testing in August 2024. See for extra data.
Press Contacts
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Apple
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Apple
Apple Media Helpline