September 9, 2024
PRESS RELEASE
Apple introduces iPhone 16 and iPhone 16 Plus
Enhanced by Apple’s A18 processor, these fashions boast improved Digicam Control, bolstered cameras with significant upgrades, the intuitive Motion button for swift access to vital features, and a substantial boost to battery life.
Apple has unveiled a cutting-edge, user-friendly private intelligence platform designed specifically for Apple Intelligence, which leverages a deep understanding of personal context to deliver actionable insights tailored to individual needs while safeguarding privacy. The iPhone 16 series debuts Camera Management, a feature that revolutionizes the way users capture memories by providing innovative ways to shoot and instantly access visual insights, empowering them to discover more about people, places, and things around them like never before. The cutting-edge digital camera system boasts a 48MP Fusion camera with a 2x telephoto capability, effectively offering users the versatility of having two cameras in one, while an innovative Ultra Wide lens enables the capture of stunning macro shots. The next-generation photographic features enable users to personalize their images, while advanced spatial photography and video capture allow them to relive cherished memories with unparalleled depth on Apple Vision Professional. The all-new A18 chip marks a substantial jump in performance and energy efficiency, empowering seamless gameplay for demanding AAA titles and boosting battery life to unprecedented levels.
The anticipated iPhone 16 and iPhone 16 Plus may debut in a vibrant palette of five colors: sleek black, crisp white, bold pink, fresh teal, and majestic ultramarine. Pre-orders begin on Friday, September 13, and become available for purchase starting Friday, September 20.
Apple’s VP of Worldwide iPhone Product Marketing, Kaiann Drance, emphasized that the release of iPhone 16 and iPhone 16 Plus signals a new era for the brand, as Apple Intelligence enables “highly effective, private, and personal” experiences for customers. “When you’re ready to uncover more of your world with precision and recall cherished moments through Camera Management; boasting a 48MP Fusion camera featuring dual optical-quality cameras in one; a substantial boost in battery life; and powerful, efficient performance courtesy of the A18 chip, it’s an opportune moment for customers to upgrade or transition to iPhone.”
On the iPhone 16 lineup, Apple’s latest technology leverages the power of Apple Silicon and custom-built generative models to comprehend and generate language and images, seamlessly integrate actions across applications, and tap into personal context to streamline and accelerate everyday tasks with unparalleled efficiency. Apple ensures the privacy and security of personal data through its Personal Cloud Computing technology.
This pioneering approach enables flexible scalability of computational capacity between device-based processing and larger, server-based architectures running on dedicated Apple silicon servers – a significant stride forward for privacy in artificial intelligence. Apple’s potential replacement for Intelligize, a suite of free software tools, is slated to debut in the United States next month, featuring an initial array of capabilities. English is widely spoken in many regions around the globe.
Apple’s Intelligent writing tools empower users with innovative ways to refine and improve their written communication. With System-wide Writing Instruments integrated into iOS 18, users can seamlessly rewrite, proofread, and summarize text across all apps, including Mail, Notes, Pages, and compatible third-party applications. Customers can utilize features within the Notes and Cellphone apps to record, transcribe, and condense audio files for easier organization and reference. Upon initiating a recording in the cellphone app, participants receive automatic notifications for each designated individual, while Apple’s AI technology subsequently compiles a concise summary highlighting essential points once the meeting has concluded.
Apple’s Intelligence feature streamlines customer priorities by condensing complex notifications into concise summaries, seamlessly integrating with the Precedence Messages function in Mail to identify and highlight critical communications. Instead of displaying previews of the primary few lines, summaries provide essential information about every email throughout a person’s inbox.
Siri is now deeply integrated into Apple’s operating system, boasting a sleek new design featuring a stunning glow that surrounds the screen’s edge whenever it’s active. As Siri’s linguistic comprehension has become increasingly sophisticated, conversing with this intelligent assistant has evolved into a more refined and multifaceted experience. Siri seamlessly tracks conversations, anticipating and adapting to customers’ nuances as they navigate through requests, preserving a keen understanding of the dialogue flow from start to finish. Customers can seamlessly interact with Siri at any moment, effortlessly switching between text-based communication and voice commands as they navigate their daily routines. Siri is now equipped with extensive product knowledge, enabling her to provide comprehensive answers to thousands of questions about settings, features, and compatibility on iPhone and other Apple devices.
Later this year, Apple Intelligence will expand its offerings, followed by the introduction of Picture Playground, a feature that enables users to craft engaging images instantly. The emoji revolution may soon reach unprecedented heights with the potential to craft one-of-a-kind Genmojis through simple outlining or even selecting a personal photo of a loved one or friend. Siri will be able to tap into a person’s personal data, leveraging insights from their unique context to deliver highly personalized and intelligent responses. The AI will gain on-screen awareness to recognize and respond to customer content, as well as execute hundreds of new actions within and across Apple and third-party apps. Using iOS 18 features such as Siri and Apple Pencil, users can also seamlessly access ChatGPT from OpenAI.
The iPhone 16 and iPhone 16 Plus boast sleek designs, precision engineered to perfection. iPhone retains its value exceptionally well compared to many other smartphones, thanks to its unparalleled durability, bolstered by robust back glass, water- and dust-resistant construction, consistent software updates, and the cutting-edge Ceramic Shield – a sophisticated formulation that’s an astonishing 50% harder than the original technology and twice as resilient as glass on other devices.1 The interior design of the iPhone 16 and iPhone 16 Plus has undergone a significant redesign to accommodate a larger battery, improve heat dissipation, and facilitate easier battery maintenance. With its innovative interior design and advanced energy management capabilities, the batteries have been optimised to deliver a substantial boost in battery life. Available in 6.1-inch and 6.7-inch screen sizes, the exceptional Retina XDR display featuring OLED technology and the innovative Dynamic Island design delivers a unique visual experience.2
The Motion button on select iPhone models, including the iPhone 16 and iPhone 16 Plus, provides seamless access to a variety of features with just one tap. With a few swift gestures, users can quickly access the digital camera, flashlight, or controls; toggle between Ring and Silent modes; identify songs with Shazam; record voice memos, focus on specific features, translate text, and customize accessibility options like Magnifier; or utilize Shortcuts for further customization. The Motion button enables in-app performance enhancements, such as facilitating seamless unlocking and locking of vehicles using the FordPass app.3
The Digicam Management system, a seamless integration of hardware and software components, takes mobile photography to the next level on the iPhone 16 series.
With its emphasis on innovation, this technology combines a tactile shift with a high-precision drive sensor to enable precise sunlight gestures and a capacitive sensor for seamless contact interactions. With Digicam Management, users can quickly deploy a digital camera, capture a snapshot, and initiate video recording to ensure that critical moments aren’t missed? The innovative digital camera preview feature empowers customers to master the frame, effortlessly adjusting parameters such as zoom, exposure, or depth of field through intuitive finger gestures on the Camera Settings interface. Moreover, builders will be empowered to deliver Digicam Management to third-party apps, similar to Snapchat.
By the end of this year, Digicam Management will debut groundbreaking visual intelligence capabilities that enable users to learn about objects and locations with unprecedented speed and accuracy. Users can seamlessly navigate and customize the application by clicking on the “Digicam Management” feature, which enables them to easily track hours or ratings for restaurants they frequent, as well as add events directly from flyers to their digital calendars; further, users can swiftly categorize dogs by breed for a more organized and enjoyable experience.
The Digicam Management platform can also serve as a gateway to third-party tools with specialized geographic expertise, enabling users to seamlessly access information such as searching Google Maps for nearby retailers or leveraging ChatGPT’s problem-solving capabilities to gain insights on product procurement. When utilizing third-party tools, customers are held responsible for the data being shared and the instruments employed.
The cutting-edge digital camera system empowers users to capture life’s most precious and fleeting moments with unprecedented clarity and precision, forever preserving cherished memories. With its advanced 48MP Fusion technology, this digital camera boasts a 2x optical-quality telephoto feature, effectively doubling your photographic capabilities and allowing you to capture life’s moments with unprecedented clarity and precision. With a range of wide-angle shots, the innovative 12-megapixel Extremely High-resolution camera, boasting advanced autofocus capabilities, enables stunning macro photography. The Extremely Large digital camera is capable of capturing up to 2.6 times more light, resulting in significantly enhanced image quality. What’s more, the new iPhone 16 and iPhone 16 Plus boast advanced spatial photography capabilities, allowing users to capture and relive memories in stunning detail using Apple Vision Professional’s cutting-edge technology.
The latest photographic tools empower users to unleash their imagination and personalize their images through seamless on-the-fly adjustments of tone, contrast, and luminosity. While some makeup types have a more profound comprehension of pores and skin undertones, enabling clients to tailor their appearance in photographs. Unlike traditional filters that uniformly apply a tone to an entire scene, adjustments are made to specific hues of a particular type. As the array of filter options expands, photographers gain access to an even broader spectrum of creative possibilities, allowing them to subtly modify their image’s visual appeal in real-time – a process that can begin during live preview, continue post-capture, or be easily reversed at a later stage.
Videos can now be captured in spatial audio for an immersive listening experience using AirPods, Apple’s Immersive Audio Professional, or a high-fidelity surround sound system.
The introduction of each new iPhone fashion brings innovative ways to edit video audio using Audio Combine, allowing users to control their sound after capture, focusing on the voice of the person on camera, making it sound as if the video was recorded within a professional studio, or placing vocal tracks upfront and environmental noises in surround sound. When accounting for wind noise, advanced machine learning algorithms effectively mitigate unwanted background sounds to produce superior audio quality.
With Apple’s advanced intelligence, users can effortlessly search for specific images within the Photos app using natural language, as well as pinpoint distinct moments in video recordings. The innovative Clear Up technology effortlessly removes or adds distracting elements from a photo’s background without affecting the subject, revolutionizing image editing.
Apple’s A18 chip brings a groundbreaking boost in efficiency and energy effectiveness, built upon cutting-edge 2nd-gen 3nm technology to supercharge Apple Intelligence. The A17 Bionic chip features a significantly upgraded 16-core Neural Engine, specifically designed to accelerate enormous generative models and execute machine learning algorithms up to two times faster than its predecessor, the A16 Bionic chip.
The six-core CPU boasts a notable performance advantage, outpacing Apple’s A16 Bionic chip by 30 percent and leaving competitors in its wake. Furthermore, this device operates in an eco-friendly manner, utilizing 30 percent less energy to manage similar workloads compared to A16 Bionic. The 5-core GPU boasts a substantial 40% performance boost and 35% increase in efficiency over the A16 Bionic, delivering impressive graphics capabilities that power Apple’s AI-driven innovations and enable a robust gaming experience, all packaged conveniently in customers’ pockets. With the advent of hardware-accelerated ray tracing, the iPhone 16 and iPhone 16 Plus deliver lifelike simulations of sunlight, boasting up to a 5-fold increase in frame rates compared to software-based rendering.
Each fashion helps the AAA video game experience by exclusively being available on iPhone 15 Pro beforehand, as well as new titles such as Honor of Kings: World, which features an extremely graphics-intensive mode optimized specifically for the iPhone 16 lineup, set to arrive next year. In iOS 18, Recreation Mode enables sustained battery life for your device while dramatically enhancing the responsiveness of peripherals like AirPods, gaming controllers, and other wireless accessories. The effectiveness of A18 and the system’s rearchitected internal design enable a notable 30% increase in sustained efficiency for gaming, ensuring seamless operation of Apple Intelligence on iPhone.
The new iPhone 16 lineup features groundbreaking ways to stay connected and delivers advanced security measures for unparalleled peace of mind.
Equipped with groundbreaking technology similar to that powering Emergency SOS via satellite, users can now stay connected by linking up with the nearest satellite network to send and receive texts, emojis, and Tapbacks across iMessage and SMS, even when beyond cellular and Wi-Fi range.4 Messages sent via satellite TV for PC on iOS 18 are end-to-end encrypted? With the introduction of iOS 18, Apple has enhanced its Emergency SOS feature by introducing Emergency SOS Live Video, allowing users to share a real-time video feed or photos directly with responding emergency dispatchers during a distress call.5 This fall, Roadside Help is set to expand its satellite TV-based service beyond the United States, connecting customers to roadside assistance providers when they encounter car trouble in remote areas. to the U.Ok.
The iPhone 16 and iPhone 16 Plus are meticulously crafted with thoughtful design considerations in mind. As part of Apple’s ambitious goal to become carbon neutral across its entire footprint by 2030, the company is prioritizing renewable energy in manufacturing and investing in wind and solar projects globally to power the electricity needed to charge every Apple product, including the iPhone 16 series. Currently, all of Apple’s services operate solely on 100% renewable electric power, encompassing data centers that support Apple Intelligence.
To achieve its ambitious goal of Apple 2030, the company is exploring innovative ways to design products that utilize recycled and sustainable materials. The new iPhone 16 and iPhone 16 Plus boast impressive eco-friendly credentials, featuring more than 30 percent recycled content overall, including an impressive 85 percent recycled aluminum in the enclosure, as well as 80 percent or higher recycled metal across multiple components. The new battery is crafted using 100% recycled cobalt, while a pioneering iPhone variant boasts an impressive 95% recycling rate for lithium.6 The iPhone 16 series adheres rigorously to Apple’s demanding standards for energy efficiency, boasting a notable absence of hazardous substances like mercury and polyvinyl chloride (PVC). As part of its ongoing effort to eliminate plastic from its packaging within the next year, Apple has taken a significant step forward with the introduction of a completely fiber-based packaging solution.
- The rumoured iPhone 16 series may debut in five vibrant colour options: ultramarine, teal, pink, white, and sleek black – with storage variants of 128GB, 256GB, or 512GB to suit diverse user needs. iPhone 16 starts at $33 or $50 per month, while the iPhone 16 Plus begins at $49 or $67 per month.
- Apple offers innovative strategies for reducing waste and upgrading your latest iPhone.
Eligible prospects can boost their U.S. credit score by up to X points upon trading in their iPhone 12 or newer device, or receive up to Y dollars in credit to apply toward the purchase of an iPhone 16 Pro with a service plan. Prospective customers can enhance their experiences by visiting an Apple Store or an authorized retailer. For information on service supply eligibility requirements and additional details, please visit. Before making a purchase or exploring trade-in options, prospective buyers can visit our website at ?
- Starting September 9, prospects in over 58 countries and regions, including the United States, China, Japan, France, Germany, Italy, Spain, the United Kingdom, Australia, Canada, India, and many more, will be able to pre-order iPhone 16 and iPhone 16 Plus at 5 a.m. local time. Join us PDT on Friday, September 13th, with appointments available as of Friday, September 20th.
- The highly anticipated iPhone 16 and iPhone 16 Plus are set to debut on Friday, September 27, with a global rollout spanning 19 countries and regions.
- Apple’s latest iOS 18 update is expected to roll out as a free software replacement on Monday, September 16.
- Apple’s intelligence may be surpassed by a free software alternative. Apple’s flagship intelligence features are expected to debut in beta form next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with additional capabilities scheduled for release over the coming months. The new feature will be available on iPhone 16 series devices, including the iPhone 16, iPhone 16 Plus, iPhone 16 Professional, and iPhone 16 Professional Max. It will also be compatible with select Apple devices running M1 chip or later, specifically iPad and Mac computers, provided that the system language is set to U.S. English and Siri language is set accordingly? English. New languages and platforms will continue to emerge throughout the next 12 months. Later this year, Apple’s intelligence technology will expand support for localized English in Canada, India, Mexico, and the United Kingdom. Additionally, within the next 12 months, Apple intelligence will develop to include support for Chinese, French, Japanese, and Spanish languages.
-
Alongside the iPhone 16 and iPhone 16 Plus Clear Case, available in the U.S., Apple may also introduce a Silicone Case with MagSafe in black, denim, fuchsia, lake green, plum, star fruit, stone grey, and ultramarine. The Apple ecosystem for the iPhone 16 series integrates effortlessly with Camera Management, featuring a sapphire crystal paired with a conductive layer that smoothly transmits finger gestures to the camera system. The FineWoven Pockets with MagSafe may soon be available in the United States, offering a range of stylish colors including black, blackberry, dark green, and deep blue.
- A brand-new MagSafe charger enables faster wireless charging up to 25W, boasts Qi2 certification, and comes in a compact 1-meter length for US users or an extended 2-meter length for those in the US.
- With AppleCare+, you enjoy comprehensive support and assistance for your iPhone, offering unmatched peace of mind. This includes a plethora of unforeseen accidents, advanced battery maintenance capabilities, and uninterrupted support from experts familiar with the intricacies of the iPhone.
- iCloud+ plans start at $0.99 per month in the U.S., scaling up to a generous 12TB for those who need more room to store their photos, videos, documents, and other digital assets securely in the cloud, accessible across all devices and easily shareable with others. iCloud+ provides access to a range of premium features, including Personal Relay, Cover My Email, Custom Email Domains, and expanded HomeKit Secure Video support.
- Customers purchasing the iPhone 16 or iPhone 16 Plus will receive three complimentary months of Apple Music, Apple Arcade, and Apple Health+, all with the activation of a new subscription.
Apple revolutionized personal computing with the introduction of the Macintosh in 1984? Today, Apple stands at the forefront of innovation, driven by its iconic products such as iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Pro. Apple’s six software platforms – iOS, iPadOS, macOS, watchOS, tvOS, and Vision OS – provide unified experiences across all Apple devices, enabling users to leverage innovative services like the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+ through a seamless ecosystem. With a workforce of over 150,000 employees, Apple is committed to crafting exceptional products that exceed expectations and striving to leave a positive impact on the world for future generations.
- The iPhone 16 and iPhone 16 Plus boast impressive resistance to splashes, water, and dust. These devices have undergone rigorous testing in controlled lab settings, earning an IP68 rating according to the IEC standard 60529, which means they can withstand immersion up to a depth of six metres for up to 30 minutes. While splash, water, and dirt resistance may provide a certain level of protection, they do not necessarily guarantee a perpetual safeguard against the elements. As wear and tear occurs regularly, resistance may potentially decrease. Don’t attempt to clean a wet iPhone; consult the device’s information for cleaning and drying instructions instead. Liquid damage may not always come with a warranty.
- The show features rounded corners that seamlessly blend into a stunning curved design, contained within a traditional rectangular frame. The diagonal measurement of the display screen, when viewed in a standard rectangular format, measures 6.12 inches for iPhone 16 and 6.69 inches for iPhone 16 Plus. The actual viewing area is reduced in size.
- Ford is poised to roll out Car Management features on its FordPass platform, leveraging the Motion button and Management Hub, globally across 56 countries and regions this fall, including key markets such as Australia, Canada, France, Germany, Mexico, Thailand, the United Kingdom, the United States, and Vietnam. Not all options will be available globally or in every region?
- Apple offers its satellite TV options free of charge for two years starting from the date of activation of a new iPhone 14 or later model. For emergency assistance via satellite connectivity, visit. Satellite TV messages may be available in the US via direct broadcast services. and Canada in iOS 18. SMS availability depends on network service. Service charges might apply. Customers are advised to consult with their respective service providers for specific details. Roadside assistance via satellite TV is currently available in the U.S. With AAA and Verizon Roadside Help, we are launching in the UK. with Inexperienced Flag this fall. Companies may incur costs by partnering with roadside assistance providers, while non-member iPhone users without membership plans can take advantage of these services on a pay-per-use basis. Apple’s satellite TV providers have been engineered to function optimally in outdoor environments where there is an unobstructed view of the horizon. Efficiency may be compromised by obstacles such as timber or nearby structures.
- The Federal Communications Commission (FCC) may authorize Emergency SOS Reside Video to operate in the United States. in iOS 18.
- Cobalt and lithium resources are allocated based on mass stability priorities.
Press Contacts
Blair Ranger
Apple
Alex Kirschner
Apple
Apple Media Helpline