November 14, 2024
UPDATE
Apple unveils groundbreaking Immersive Music capabilities for Apple ProResidence.
Apple has unveiled an immersive music experience in collaboration with a seven-time diamond-certified artist, exclusively available on Apple Vision Pro for a limited time only. Captured in Apple Immersive Video, this exceptional 180-degree medium employs ultra-high-resolution immersive video and spatial audio to transport viewers to the very center of the action. As viewers embark on a thrilling musical odyssey, they accompany the artist through a mesmerizing soundscape that morphs into a disorienting, eerie metropolis, where the boundaries between reality and fantasy blur. Forthcoming events await; witness the awe-inspiring prowess in its entirety and revel in the enchantment of spatial computing, secured exclusively for those who reserve an appointment at their local Apple Retailer beginning November 15.1 With the Apple TV app on Apple Visionary Professional, customers can now experience unparalleled picture quality for free.
“Apple Immersive Video has successfully brought The Weeknd’s innovative vision to life through a revolutionary music experience, exclusively available on Apple Vision Pro, as announced by Vice President of Marketing Communications Tor Myhren.” “Immersive storytellers, empowered by imaginative professionals, now transport their audiences to unprecedented experiences: spatial audio and stunning visuals converge to place viewers squarely within the heart of the action.” “That’s a thrilling leap forward in harnessing the power of music and technology to deliver unforgettable experiences for fans, and we’re honored to partner with The Weeknd to bring this innovation to life.”
was directed by Anton Tammi, with its visual narrative deeply influenced by the iconic downtown skyline of Los Angeles. Tammi also directed the official music video for the lead single “Dancing Within the Flames,” shot entirely on an iPhone 16 Pro Max by Erik Henriksson and edited on a MacBook.
Apple’s Immersive Audio technology revolutionizes music experiences for fans by offering an unparalleled way to engage with live performances, now available as a complimentary addition to Apple Vision Pro users’ growing library. Apple’s immersive music experience is set to launch globally on Friday, November 22, inviting fans to enjoy exclusive and intimate performances from some of the world’s top artists. By a set recorded at Air Studios in London alongside her 20-piece band, six-time BRIT Award-winning singer-songwriter RAYE affords her mix of R&B, jazz, and pop to viewers from the very best seat in the home. The potential release could take the form of a fresh EP, exclusively available as Spatial Audio on Apple Music.
Last month, Apple TV+ premiered “Emancipation”, the highly acclaimed immersive film written and directed by Oscar-winning filmmaker Antoine Fuqua. New seasons of popular shows will debut in December, followed by fresh installments of other series, including , , and , in the coming year.
- The Apple Pro is available at all Apple Store locations and online at apple.com, with expanded availability including stores in Hong Kong, Mexico City, San Francisco, Shanghai, Singapore, Tokyo, and the United Arab Emirates, starting Friday, November 15.
- Apple’s latest immersive video offerings hit US screens. Multilingual Content
English: English language content for global audiences.
Español: Contenido en idioma inglés para audiencias globales.
Français: Contenu en langue anglaise pour des publics mondiaux.
Deutsch: Inhalt auf Englisch für globale Zielgruppen.
Italiano: Contenuto in lingua inglese per pubblici globali. Availability of titles differs by nation or region.
- In mainland China, customers can opt to select Apple Immersive Video titles available through Migu Video and Tencent Video apps, accessible at no cost from the Apple App Store for Apple Vision Pro users.
- Customers from Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, South Korea, the United Arab Emirates, the United Kingdom, and the United States. Experience the thrill of getting pleasure from a free demo of Apple Imagination Professional at your local Apple Store, where you can watch the entire immersive music video, starting this Friday, November 15.
Press Contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline