October 10, 2024
UPDATE
Apple Unveils First Scripted Film Shot with Apple Immersive Video, Reveals New Immersive Content for Apple Imagination and Perception Professional
New Apple Immersive Video content is scheduled to premiere later this year, with additional offerings expected in early 2024.
Apple has unveiled new episodes, movies, collections, and music performances captured in stunning Apple Immersive Video, making them available to debut on Apple Imagination Pro at no additional cost. Apple’s Immersive Video technology is a pioneering innovation that combines breathtakingly crisp, high-definition 3D visuals with precise Spatial Audio to transport viewers directly into the heart of the action.
The primary scripted quick movie, captured in stunning Apple Immersive Video, is now available; this groundbreaking production was written and directed by renowned Academy Award-winning filmmaker Edward Berger. Next month, Apple and The Weeknd will unveil a revolutionary immersive music experience, commemorating the seven-time diamond-certified artist’s eagerly awaited new album. This innovative collection, set to debut later this year, promises to deliver intimate performances by the world’s top artists, kicking off with a special set from critically acclaimed British singer-songwriter RAYE. New seasons of the series, which chronicles trailblazing athletes as they conquer remarkable obstacles, could potentially premiere this year.
This immersive World War II-era submarine thriller, available globally to Apple Imaginative and Prescient Pro users for free, drops viewers into the midst of a desperate struggle against a daunting attack, following the brave men on board as they face off against the enemy in a heart-pumping battle. Experience the ultimate rush of excitement with Apple’s Immersive Video technology, which expertly crafts a unique narrative that immerses you in every moment.
Apple’s Immersive Video solution empowers professional users globally with the latest sports, documentary, and live music experiences through cutting-edge technology. Apple’s VP of Advertising Communications, Tor Myhren, announced the upcoming premiere of a groundbreaking cinematic experience, “With,” directed by acclaimed filmmaker Edward Berger, highlighting innovative storytelling techniques.
“Step into the heart of the action as this imaginative and forward-thinking narrative drops you squarely amidst the tense atmosphere of a submarine’s cramped interior, placing you shoulder-to-shoulder among the harried crew members.” The prospect of unparalleled immersion now within grasp, we can’t wait to witness how this innovation propels filmmakers to redefine the limits of visual narrative.
Apple’s immersive video technology offers a groundbreaking new medium for storytellers to push creative boundaries, said Edward Berger, acclaimed director of the Academy Award-winning film and his forthcoming critically acclaimed project. Apple’s Pro app empowered me to tell a story in a way that was previously unimaginable, and through that process, it revolutionized the way my team and I approach storytelling altogether? This revolutionary knowledge pioneered by Apple is poised to transform the landscape of filmmaking.
Filmed across three weeks in Prague, Brussels, and Malta, the production utilised a meticulous, large-scale replica of a WWII-era submarine, constructed from authentic metals, brass, and metallic elements, weighing an impressive 23 tons. Key components of the setup were designed to withstand full submersion, incorporating clever camera traps and bespoke effects tailored to seamlessly integrate Apple Immersive Video feeds with sparks, steam, water, and flames without compromising viewer immersion. Formidable stunt performers, seemingly detached from their surroundings in a two-dimensional manner, underwent meticulous scripting and extensive rehearsal for complex stunts, complemented by specialized training in freediving within both controlled tanks and natural open-water environments, all in service of maintaining continuity and an air of authenticity. Can you go behind the scenes of our film with a brief movie that takes you on set to see how the cast and crew brought this high-octane, action-packed drama to life exclusively for Apple TV+?
On subsequent Fridays, basketball enthusiasts will revel in an engaging short film featuring the Rising Stars, the thrilling Slam Dunk contest, and the inaugural NBA versus Hidaye matchup. WNBA 3-Level Problem, “Stephen vs. Sabrina: Highlights from the All-Star Recreation.
Is the primary music collection recorded in immersive Apple video, drawing fans closer to their beloved artists than ever before? The inaugural efficiency comes from six-time BRIT Award winner RAYE, who alongside her 20-piece band gives her mix of R&B, jazz, and pop to viewers from one of the best seat in the home.
As filmmaker Religion Dickey takes viewers on an aerial tour above Norway’s majestic fjords, and as we navigate the charming streets and rooftops of Paris with a global collective, we’re given the unique opportunity to accompany freediver Ant Williams on his remarkable quest to push the limits of human endurance. With only a single breath, he attempts to shatter his previous record for the longest distance swum beneath the ice. The next installment of the hit series, “Ice Dive,” is set to premiere in the United States. in December.
In the early subsequent year, thrill-seeker Kai Lightner embarks on a death-defying adventure in Majorca, Spain, where he faces his biggest challenge yet: solo climbing the rugged, isolated coves, with the unforgiving Mediterranean Sea mere inches from catastrophe.
As the next chapter of “Maine” unfolds, audiences can anticipate being transported to a quintessential New England autumn, where the air is crisp and the scenery is breathtaking.
The latest additions to Apple’s Immersive Video portfolio include a range of new episodes, movies, collections, and live shows that can be accessed through the Apple TV app on Apple Vision Pro, further expanding its offerings in areas such as 3D spatial audio, Dolby Atmos, and more.
- Apple’s Imaginative and Prescient Professional is available in multiple languages, including English, Spanish, French, German, Italian, Chinese, Japanese, Korean, and Portuguese.
- Customers in designated international locations and regions can experience a complimentary demo of Apple Vision Pro at their local Apple Store, with the option to receive an extended preview by request, commencing on Monday, October 14.
- Apple TV+ offers Apple Immersive Video at no additional cost in the US, UK, Canada, Australia, Germany, France, Japan, and Italy. Customers in China’s mainland can access Apple Immersive Video through the Migu Video and Tencent Video apps, available for free download from the App Store for Apple Vision Pro.
- Apple’s new immersive video episodes and movies now available to stream in the United States. English: Language learning platform offering interactive lessons for beginners and intermediate learners.
Français: Plateforme d’apprentissage linguistique proposant des leçons interactives pour les débutants et les apprenants intermédiaires.
Español: Plataforma de aprendizaje lingüístico que ofrece lecciones interactivas para principiantes y aprenzentes intermedios. Availability of titles often differs depending on geographical location or region.
Press Contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline