September 9, 2025
PRESS RELEASE
Apple debuts iPhone 17
iPhone 17 options the revolutionary Heart Stage entrance digicam, a greater and brighter new show with ProMotion, and the A19 chip for improved efficiency
CUPERTINO, CALIFORNIA Apple at present introduced iPhone 17, that includes the brand new Heart Stage entrance digicam that takes selfies to the following degree; a robust 48MP Fusion Fundamental digicam with an optical-quality 2x Telephoto; and a brand new 48MP Fusion Extremely Vast digicam that captures expansive scenes and macro images in additional element. The 6.3-inch Tremendous Retina XDR show with ProMotion is larger and brighter, enabling supersmooth scrolling, immersive gaming, and improved effectivity.1 And with the brand new Ceramic Defend 2, the entrance cowl is harder than any smartphone glass or glass-ceramic, with 3x higher scratch resistance than the earlier era and decreased glare. It’s all powered by the latest-generation A19 chip for increased efficiency and longevity.
iPhone 17 will now be obtainable beginning with 256GB of storage — double the entry storage from the earlier era — and a 512GB choice, in 5 lovely colours: black, lavender, mist blue, sage, and white. Pre-orders start Friday, September 12, with availability starting Friday, September 19.
“iPhone 17 is an enormous improve with highly effective options that make iPhone much more helpful in your day-to-day life, from the larger and brighter ProMotion show with 3x higher scratch resistance, to all-day battery life with quicker charging, the A19 chip for highly effective efficiency, a unbelievable 48MP Twin Fusion digicam system, and the revolutionary Heart Stage entrance digicam — our greatest entrance digicam but,” mentioned Kaiann Drance, Apple’s vice chairman of Worldwide iPhone Product Advertising and marketing. “iPhone 17 is a unbelievable selection for patrons on the lookout for the newest options and the arrogance in understanding their iPhone is constructed to final.”
A Highly effective Digital camera System for Subsequent-Stage Selfies and Excessive-Decision Captures
iPhone 17 introduces an all-new Heart Stage entrance digicam that advances the photograph and video expertise. The Heart Stage entrance digicam options the primary sq. entrance digicam sensor on iPhone, providing a wider discipline of view and better decision — as much as 18MP for photographs — to seize extra element. Customers now not should rotate their iPhone to take a panorama selfie — they’ll now take photographs and movies in portrait or panorama whereas holding their iPhone vertically, enabling a extra comfy, safe grip and centered gaze. For group photographs, Heart Stage for photographs makes use of AI to routinely increase the sector of view and might rotate from portrait to panorama to incorporate everybody within the body. The Heart Stage entrance digicam permits ultra-stabilized video in 4K HDR, and customers can now document on the entrance and rear cameras concurrently with Twin Seize — excellent for capturing themselves and the world round them. Throughout calls over FaceTime or third-party apps, Heart Stage for video calls retains customers secure and positioned in body.
iPhone 17 options all 48MP rear cameras for the primary time, to seize spectacular photographs and movies. A 48MP Fusion Fundamental digicam shoots sharp element, and with an built-in optical-quality 2x Telephoto — it’s like having two cameras in a single. A brand new 48MP Fusion Extremely Vast digicam captures as much as 4x the decision in comparison with the earlier era, so customers get much more element for uniquely framed, wider-angle photographs or macro images. Subsequent-generation Photographic Types assist customers customise their photographs by adjusting colour, highlights, and shadows in actual time with a greater understanding of pores and skin tones, and a brand new Brilliant type can be obtainable with iOS 26 to brighten pores and skin tones and apply a pop of vibrance throughout the picture.2
iPhone 17 information beautiful video in 4K60 fps Dolby Imaginative and prescient with artistic options, reminiscent of Cinematic mode and Motion mode. Video is captured with Spatial Audio for immersive listening; Audio Combine lets customers alter sound after seize to spice up voices and cut back ambient noise; and wind noise discount minimizes undesirable noise. iPhone 17 may take spatial photographs and movies to assist customers relive reminiscences with outstanding depth on Apple Imaginative and prescient Professional.
A Stunning and Sturdy Design with a Professional Show
iPhone 17 introduces main show enhancements with a modern contoured edge design. Out there in a single 6.3-inch measurement, iPhone 17 has thinner borders than the earlier era and a shocking Tremendous Retina XDR show, that includes ProMotion with an adaptive refresh price of as much as 120Hz for a easy and power-efficient expertise. The All the time-On show reveals the time, widgets, and Dwell Actions at a look, and when not in use, the show effectively adjusts all the way down to 1Hz.
iPhone 17 introduces Ceramic Defend 2 with a brand new Apple-designed coating for 3x higher scratch resistance and improved anti-reflection to cut back glare. It’s also straightforward to make use of iPhone 17 exterior because of 3000 nits peak outside brightness — the very best ever on iPhone — and 2x higher outside distinction.
A19: Subsequent-Stage Efficiency and All-Day Battery Life
Constructed on third-generation 3-nanometer know-how, A19 delivers highly effective efficiency, effectivity, and an enormous enhance in velocity. An up to date show engine, ISP, and Apple Neural Engine energy options like Apple Intelligence and the latest-generation Photographic Types. The 6-core CPU is 1.5x quicker than the A15 Bionic chip in iPhone 13, and the 5-core GPU is greater than 2x quicker than A15 Bionic, unlocking beautiful graphics and next-level cellular gaming. Neural Accelerators are additionally constructed into every GPU core to assist run highly effective generative AI fashions on machine.
The effectivity of A19 and the superior energy administration of iOS 26 ship all-day battery life, and with ProMotion, iPhone 17 will get as much as 30 hours of video playback — eight extra hours than the earlier era. The brand new Adaptive Energy Mode in iOS 26 additionally will get to know a person’s typical battery consumption and anticipates after they may run low, intelligently conserving energy to assist get them via the day. And, iPhone 17 can cost as much as 50 p.c in 20 minutes with an non-obligatory high-wattage USB-C energy adapter like Apple’s new 40W Dynamic Energy Adapter with 60W Max.3
iPhone 17 introduces N1, a brand new Apple-designed wi-fi networking chip that allows Wi-Fi 7, Bluetooth 6, and Thread. Along with the newest era of wi-fi applied sciences, N1 improves the general efficiency and reliability of options like Private Hotspot and AirDrop.
eSIM: A Versatile, Handy, and Safe Connection
eSIM is a digital SIM that gives better flexibility, higher safety, and seamless connectivity in comparison with conventional bodily SIM playing cards.4 An {industry} normal, eSIM is supported by over 500 international carriers, together with AT&T, T-Cellular, Verizon, and extra. An eSIM-only iPhone 17 mannequin can be obtainable in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. eSIM additionally makes staying related whereas touring much more handy, permitting continued connectivity via reasonably priced worldwide roaming plans from customers’ residence carriers or native pay as you go choices obtainable with greater than 200 carriers. For higher safety, eSIM can’t be bodily eliminated if an iPhone is misplaced or stolen, and managing journey eSIMs is even simpler with a brand new streamlined setup in iOS 26.
That includes iOS 26 with New Apple Intelligence Capabilities
iOS 26 elevates the iPhone expertise with an exquisite new design, highly effective Apple Intelligence capabilities, and significant enhancements to the apps customers depend on on daily basis. The brand new design with Liquid Glass makes apps and system experiences extra expressive and pleasant, bringing better focus to content material whereas maintaining iOS immediately acquainted. Apple Intelligence now interprets textual content and audio on the go along with Dwell Translation, serving to customers talk throughout languages in Messages, FaceTime, and Cellphone.5 Updates to visible intelligence enable customers to seize a screenshot and simply search or take motion on something they’re viewing on their iPhone display screen.6 The on-device basis mannequin on the core of Apple Intelligence is out there to all builders, with apps already providing new clever, privacy-protected experiences that may even be used when offline. New screening instruments for calls and messages assist eradicate distractions so customers can concentrate on the conversations that matter most. iOS 26 additionally introduces new options in CarPlay, Apple Music, Maps, and Pockets, in addition to Apple Video games, a brand-new app that provides gamers a single vacation spot for all their video games.
Stunning New Equipment
Along with the iPhone 17 Clear Case with MagSafe, a Silicone Case with MagSafe can be obtainable in 5 colours: black, neon yellow, mild moss, anchor blue, and purple fog. The Silicone Case with MagSafe will be paired with the brand new Crossbody Strap, giving customers a hands-free approach to put on iPhone. Crafted from 100% recycled yarns, the sleek strap drapes comfortably, with embedded versatile magnets and chrome steel sliding mechanisms to simply alter the size and hold each straps securely aligned. The Crossbody Strap can be obtainable in 10 colours: black, mild grey, blue, mild blue, purple, sienna, inexperienced, neon yellow, tan, and orange.
iPhone 17 and the Atmosphere
Apple 2030 is the corporate’s bold plan to be carbon impartial throughout its complete footprint by the tip of this decade by decreasing product emissions from their three largest sources: supplies, electrical energy, and transportation. iPhone 17 is made with 30 p.c recycled content material, together with 85 p.c recycled aluminum within the enclosure and 100% recycled cobalt within the battery. It’s manufactured with 35 p.c renewable electrical energy, like wind and photo voltaic, throughout the provision chain. iPhone 17 can also be designed to be sturdy, repairable, and presents industry-leading software program help, whereas assembly Apple’s excessive requirements for power effectivity and protected chemistry. The paper packaging is 100% fiber-based and will be simply recycled.
Pricing and Availability
- iPhone 17 can be obtainable in lavender, mist blue, sage, white, and black in 256GB and 512GB storage capacities. iPhone 17 begins at $799 (U.S.) or $33.29 (U.S.) per thirty days.7
- Apple presents nice methods to avoid wasting and improve to the newest iPhone fashions. With Apple Commerce In, clients can get $200 to $700 (U.S.) in credit after they commerce in iPhone 13 or newer.8 Apple additionally companions with choose carriers to supply unimaginable offers, and clients can stand up to $1,100 (U.S.) in credit after they commerce in iPhone 13 or newer — in any situation — to place towards iPhone 17 Professional. Prospects can reap the benefits of provider offers by visiting the Apple Retailer on-line or an Apple Retailer location. For provider deal eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their machine is value and for trade-in phrases and circumstances, clients can go to apple.com/store/trade-in.
- Prospects in additional than 63 international locations and areas, together with Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Thailand, Türkiye, the UAE, the UK, the U.S., and Vietnam, will have the ability to pre-order iPhone 17 starting at 5 a.m. PDT this Friday, September 12, with availability starting Friday, September 19. iPhone 17 can be obtainable in 22 different international locations and areas starting Friday, September 26.
- iOS 26 can be obtainable as a free software program replace on Monday, September 15. Some options is probably not obtainable in all languages or areas, and availability might differ because of native legal guidelines and laws. For extra details about availability, go to apple.com.
- Apple Intelligence is out there in beta with help for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese language (simplified), Japanese, and Korean. Extra languages can be coming by the tip of this 12 months: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese language (conventional), and Vietnamese. Some options is probably not obtainable in all areas or languages. For function and language availability and system necessities, see help.apple.com/en-us/121115.
- Apple is extending free entry to satellite tv for pc options for an extra 12 months for current iPhone 14 and iPhone 15 customers. The free trial can be prolonged for iPhone 14 and iPhone 15 customers who’ve activated their machine in a rustic that helps Apple’s satellite tv for pc options previous to 12 a.m. PT on September 9, 2025. For satellite tv for pc function availability, go to help.apple.com/en-us/105097.
- Along with an iPhone 17 Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe can be obtainable for $49 (U.S.) and a Crossbody Strap can be obtainable for $59 (U.S.). FineWoven Pockets with MagSafe can be obtainable for $59 (U.S.) in black, navy, midnight, purple, fox orange, and moss.
- The Apple-designed 40W Dynamic Energy Adapter with 60W Max can be obtainable for $39 (U.S.), and a Qi2 25W-certified MagSafe Charger can be obtainable in a 1-meter size for $39 (U.S.) or a 2-meter size for $49 (U.S.).
- AppleCare delivers distinctive service and help, with versatile choices for Apple customers. Prospects can select AppleCare+ to cowl their new iPhone, or within the U.S., AppleCare One to guard a number of merchandise in a single easy plan. Each plans embrace protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery substitute service, and 24/7 help from Apple Specialists. For extra data, go to apple.com/applecare.
- iCloud+ plans begin at simply $0.99 (U.S.) per thirty days, offering extra storage to maintain photographs, movies, information, and extra protected within the cloud and accessible throughout gadgets. iCloud+ additionally offers entry to premium options reminiscent of occasion creation within the Apple Invitations app, in addition to Personal Relay, Disguise My E mail, Customized E mail Domains, and HomeKit Safe Video. With Household Sharing, customers can share their subscription with 5 different members of the family at no further value.
- Prospects who buy iPhone 17 might obtain three free months of Apple Arcade, Apple Health+, Apple Music, Apple Information+, and Apple TV+, with a brand new subscription. Provide and providers availability varies by area. See apple.com/promo for particulars.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- The show has rounded corners that observe an exquisite curved design, and these corners are inside a normal rectangle. When measured as a normal rectangular form, the display screen is 6.27 inches diagonally. The precise viewable space is smaller.
- The brand new Brilliant Photographic Fashion can be obtainable in iOS 26 on iPhone 16, iPhone 16 Plus, iPhone 16 Professional, iPhone 16 Professional Max, iPhone 17, iPhone Air, iPhone 17 Professional, and iPhone 17 Professional Max.
- The 40W Dynamic Energy Adapter with 60W Max can be obtainable in Canada, China mainland, Japan, Mexico, Taiwan, the Philippines, and the U.S.
- Use of an eSIM requires a provider that helps eSIM and a wi-fi service plan. See provider for particulars. To study extra, go to apple.com/esim.
- Dwell Translation in Messages helps English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese language (simplified). Dwell Translation in Cellphone and FaceTime is out there for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).
- Visible intelligence is out there on any Apple Intelligence-enabled iPhone. Some capabilities is probably not obtainable in all languages and areas. For extra particulars, see help.apple.com/en-us/121115#visual-intelligence.
- Pricing for iPhone 17 features a $30 connectivity low cost that requires activation with AT&T, Enhance Cellular, T-Cellular, or Verizon. Financing obtainable to certified clients, topic to credit score approval and credit score restrict, and requires the person to pick Residents One Apple iPhone Funds or Apple Card Month-to-month Installments (ACMI) because the fee kind at checkout at Apple. The person might want to choose AT&T, Enhance Cellular, T‑Cellular, or Verizon as their provider after they take a look at. An iPhone bought with ACMI is at all times unlocked, so customers can swap carriers at any time, topic to their provider’s phrases. Taxes and delivery on gadgets bought utilizing ACMI are topic to a card’s variable APR, not the ACMI 0 p.c APR. ACMI will not be obtainable for purchases made on-line at particular storefronts. The final month’s fee for every product would be the product’s buy value, much less all different funds on the month-to-month fee quantity. ACMI financing is topic to alter at any time for any purpose, together with however not restricted to, installment time period lengths and eligible merchandise. See the Apple Card Buyer Settlement for extra details about ACMI. Further Residents One Apple iPhone Funds phrases can be found at apple.com/authorized/sales-support/iphoneinstallments_us.
- Commerce-in values will differ primarily based on the situation, 12 months, and configuration of the eligible trade-in machine.
Press Contacts
Stephanie Ng
Apple
Alex Kirschner
Apple
Apple Media Helpline