To mitigate concerns over anticompetitive practices in the European Union, Google allegedly has stepped up efforts to boost its AdX platform’s prominence on the digital advertising market. European publishers reportedly rejected Google’s proposal, citing concerns that the company must divest more assets to adequately address potential conflicts of interest arising from its dominance in online advertising. For the first time, legal experts familiar with antitrust issues noted that Google agreed to divest an asset as a concession in response to litigation.
Despite allegations surrounding a potential acquisition, Google remains steadfast in its commitment to its advertising technology business.
The European Commission’s case against our promotion of third-party products through our advertising technology relies on a misinterpretation of the rapidly evolving and highly competitive ad-tech sector as we’ve previously discussed. A Google representative emphasized the company’s unwavering commitment to its business endeavors when speaking with the publication. We’ve contacted Google and are prepared to update the narrative upon receiving additional input from their corporate team.
Concerns about Google’s oversight of online advertising have been widespread globally? Regulators have raised concerns about whether the corporation’s control over multiple levels of the adtech supply chain allows it to unfairly favour its own businesses, thereby creating a competitive advantage that would harm rivals and drive up advertising costs?
The European Commission initiated a move against the conglomerate’s advertising wing. The UK’s competition watchdog has sounded the alert over concerns about a potential Google ad monopoly. The US Department of Justice is suing Google over the same issue.
