Customers across Europe are experiencing significant increases in their personal and household insurance premiums. While most of these experiences originate from Europe, YouTube has silently opted to spread its expenses worldwide. Existing subscribers are already receiving notifications about the upcoming price changes, which will take effect in November.
In Belgium, the Netherlands, and Italy, for example, monthly household plans now cost €26, a significant increase from the previous €18. Meanwhile, individual plans have risen by €2, from €12 to €14 per month. Starting March 1st, Swiss subscribers will need to pay CHF 34, a hike of CHF 10 from the previous rate of CHF 24. Meanwhile, Swedish customers can expect their plans to get a boost, with prices rising from SEK 179 to SEK 279.
Until then, be prepared to flood-proof your email inbox, as a comprehensive list of nations experiencing a value surge is likely to be swiftly published on YouTube.
The enhanced value of YouTube Premium has sparked controversy, with several Reddit users pointing out that it’s become one of the pricier streaming options, particularly for those relying on the platform mainly for YouTube Music access? Spotify’s household plan costs approximately €18 in Europe, a price that varies depending on location, while the individual plan is priced around €11. Apple Music can be a more affordable option, mirroring Spotify’s individual plan price point while undercutting its family plan by €1.
