The ROI of steady risk publicity administration (CTEM) is changing into clearer in 2025 as safety groups shift from reactive defenses to proactive, risk-based prioritization.
Forrester Consulting’s just-released Complete Financial Affect™ examine cites a 321% return on funding (ROI) utilizing Risk Publicity Administration — a cybersecurity vertical that’s changing into laborious to disregard in a market obsessive about each safety and efficiency.
For these of us monitoring the place enterprise budgets are shifting, this can be a concrete validation that cyber intelligence is delivering measurable, strategic returns.
Extra importantly, it alerts an inflection level for a nook of cybersecurity that’s more and more valued by public markets.
The worldwide publicity administration market is projected to develop from roughly $2.2 billion in 2024 to achieve $7.6 billion by 2029, at a CAGR of 28.3 %.
Why This Class Is Beginning to Roar
When individuals speak about cybersecurity investments, they usually default to endpoint safety or firewall names like CrowdStrike, Palo Alto Networks, or Zscaler. Nevertheless, exterior risk intelligence has been working in a lower-profile, higher-impact lane.

Detecting information publicity dangers on the clear and darkish internet interprets into earlier risk detection, sooner response occasions, and fewer breaches. In different phrases, it addresses the “unknown unknowns” that the majority enterprise safety stacks are nonetheless lacking.
Forrester’s report brings that affect into laborious numbers:
- 25% discount in information breach danger, leading to $590,000 in prevented breach prices
- 25% achieve in risk intel effectivity, value $167,000 in labor financial savings
- 31% drop in licensing charges in comparison with legacy options
These outcomes are primarily based on interviews with present clients of Flare, a Montreal-based Risk Publicity Administration platform, representing a payback interval of beneath six months.
What This Means for Startup Buyers
Exterior risk intelligence is changing into a board-level precedence, and the distributors main on this house are positioned for aggressive development.
IBM identifies that cyber-attacks are advancing industry-wide and globally, with manufacturing the primary goal for a fourth yr, and publicity rising most within the Asia-Pacific area. All prime 10 vulnerabilities had publicly out there exploit code. In 60% of the instances, hackers had been already utilizing them, or the exploit directions had been posted on-line inside two weeks of the flaw being revealed.
But, a lot of the main public gamers are nonetheless optimized for inside detection and response.
That hole is a chance. Names like SentinelOne (S) and Elastic (ESTC) are beginning to make strikes into exterior visibility, and platforms like Recorded Future (nonetheless personal, for now) are rumored IPO candidates.
That is the early innings of a pattern that would reshape how enterprises allocate their safety budgets, shifting from reactive to proactive protection.
A Founder’s Mindset Meets Market Momentum
Norman Menz, Flare’s CEO, summed it up bluntly: “Deploying risk intelligence not solely provides organizations the flexibility to detect and mitigate high-risk information publicity, however it additionally permits them to take action realizing that they are going to see a big optimistic financial affect.”
That type of positioning — “safety with ROI” — is the place the market is heading. CISOs are beneath stress to justify spend. Boards need numbers. And Forrester simply gave them some.
Cyber intelligence is maturing right into a full-fledged funding thesis, and the winners will likely be platforms that provide visibility. In a sector dominated by noise and hypothesis, Forrester’s TEI report gives confirmed danger discount and ROI. For traders seeking to get forward of the subsequent wave in cybersecurity, it’s time to look past firewalls and endpoints and begin watching the businesses which are watching every little thing else. Steady risk publicity administration corporations are ripe with potential.
Article co-authored by Emily Singleton