Saturday, October 18, 2025

WhatsApp to check month-to-month cap for unsanswered messages

To curb WhatsApp’s rising spam downside, Meta will start testing a month-to-month cap for what number of messages customers can ship to individuals who haven’t replied. Listed here are the small print.

Meta has confirmed to TechCrunch that it’ll quickly start testing a month-to-month restrict on what number of messages customers and companies can ship to individuals who haven’t replied.

From the report:

“All messages customers and companies ship to others will depend in opposition to this new per-month restrict, until they get a response. For example, for those who meet somebody at a convention and ship three messages, that counts in opposition to the restrict.”

The corporate didn’t specify what the restrict will probably be, saying the change shouldn’t influence common customers, however fairly “individuals and companies that blast messages and spam individuals.” Meta additionally didn’t specify the place the check will happen, telling TechCrunch solely that it “will probably be stay in a number of international locations within the coming weeks”.

This isn’t the primary time Meta has tried to deal with the rising spam downside affecting WhatsApp’s greater than 3 billion customers. In recent times, the corporate has rolled out a collection of options and safeguards, largely concentrating on political and industrial spam, measures which were solely partly efficient, as spammers often shortly discover methods round them.

Meta’s newest transfer to fight spam comes as WhatsApp prepares to introduce username help, permitting customers to attach with out sharing their cellphone numbers, and presumably rising the alternatives for spam.

Regardless of not having introduced a launch date, the corporate has already been engaged on a deal with reservation display screen on Android, and this week, comparable code was noticed within the iOS beta.

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