For those who’ve seen a random particular person praising a product on Instagram, TikTok, or YouTube, congratulations — you’ve seen Consumer-Generated Content material (UGC).
And right here’s the factor: firms are paying insane cash for it.
Essentially the most thrilling half?
You don’t must construct an internet model, have enormous followers, or make investments years into content material creation — Consumer-Generated Content material (UGC) is your shortcut.
Manufacturers are hiring UGC creators — or, extra particularly, common individuals who create content material that appears actual, uncooked, and relatable.
And on this put up, I’m going to speak particularly about what UGC is, the way it works, and how one can become profitable from it.
With that stated, let’s begin.
Effectively, it’s a sort of content material created by actual folks, not manufacturers or influencers.
It may be movies, pictures, opinions, or testimonials. The principle rule is that it should come from on a regular basis customers, not firms.
Most of you have got most likely seen this sort of content material on social media, the place somebody talks a couple of product, makes use of it in actual life, or reveals before-and-after outcomes.
Observe that influencer advertising and marketing is totally completely different — it’s when manufacturers pay folks with giant followings for promotions.
However “Consumer-Generated Content material” is all about uncooked, genuine content material created by actual customers that manufacturers might use of their advertisements, social media, and web sites.
To be exact, manufacturers typically share this uncooked, genuine content material on their social media accounts, tagging the unique creator to drive extra gross sales — and typically, they even pay the person.
Right here’s an instance from GoPro’s YouTube channel the place Laura Marino makes use of a GoPro digital camera whereas cliff leaping.
Sure, it’s an instance of UGC.
