Wednesday, April 2, 2025

web2wave raises €330k to assist app builders bypass app retailer charges and regain management

Barcelona-based web2wave, a web-to-app monetisation platform serving to builders bypass app retailer charges and hold management of their viewers, has raised €330k in Seed funding to scale its infrastructure and product providing.

The spherical was led by funders.vc with participation from Alex Garin, angel investor, CEO at sect.dev, and different individuals from the cellular business.

Builders are uninterested in shedding income and knowledge to platform middlemen,” mentioned Igor Lyubimov, Founder and CEO of web2wave. “We’re constructing a brand new path — one that offers devs independence, higher margins, and full management of their viewers, with out compromising on UX.”

Based in 2024, web2wave is led by Lyubimov, a Y Combinator alumnus with expertise in cellular apps, EdTech, and AI. Underneath his steering, the remote-first staff has constructed a platform that goals to assist builders unlock new monetisation channels whereas delivering a seamless, native-quality person expertise — with out app retailer constraints.

web2wave offers a browser-based different to Apple’s App Retailer and Google Play, the place builders sometimes lose as much as 30% of their income and face strict limits on person knowledge and attribution. By combining cellular internet onboarding with native app high quality, the platform seems to be to assist builders convert customers earlier, scale back churn, and personal the complete development funnel.

In response to figures supplied by web2wave, their platform has processed a projected €1.55 million in income in March 2025 and now powers over 6 million month-to-month customers throughout classes like health, productiveness, well being, and studying.

We backed web2wave as a result of they’re tackling an actual challenge head-on. App retailer commissions are extortionate, and builders are finished taking part in by Huge Tech’s guidelines. web2wave gives an actual different — and it really works,” added Paul Miasnikov, Associate at funders.vc

Key options embrace:

  • Direct funds by way of Stripe, PayPal, Paddle, or Checkout— lowering charges from 30% to below 3%.
  • Consumer-level attribution and full analytics, bypassing IDFA and privateness sandbox limitations.
  • AI-powered onboarding flows, together with quizzes, professional evaluations, paywalls, and personalised journeys.
  • Instantaneous pricing assessments and supply experiments — no app retailer approvals wanted.
  • Out-of-the-box integrations with Amplitude, PostHog, Google Analytics, Meta Advertisements, and TikTok Advertisements.

web2wave’s development comes because the EU’s Digital Markets Act (DMA) places strain on platform gatekeepers and indicators a shift in how builders monetize.

With this new capital, web2wave plans to broaden its product and engineering groups, improve onboarding personalisation capabilities, and develop its integrations ecosystem. The corporate will even put money into group initiatives to help indie app creators and scale advertising and marketing throughout key markets in Europe and North America.


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