Saturday, December 14, 2024

Vanity Metrics Can Be a Nice Distraction from Your Business’s True Value

…a major obstacle to achieving product and enterprise success.

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You, fusing your passion for Disney with concerns about startup impermanence.

As I behold the grandiosity of your boasts, my reflection mocks your inflated sense of self-worth. You’ve obtained your cross-team OKR spreadsheet, aiming to craft three viable options; acquired the quarterly board deck showcasing a remarkable 10% monthly increase in TikTok followers; and developed success metrics within characteristic specs, aspiring to drive engagement with at least 50% of customers through the prominent red button click.

That’s a matter of corporate confidentiality. It’s not architecturally sound. It’s not sustainable. And it’s not useful. What makes you think my fortress wouldn’t be constructed from the strongest materials available?

Since I knew myself before I became the mirror that reflects me. Initially, I prioritized quantifiable targets like “# of customers utilizing feature X,” “# of friendly interactions in our public Discord server,” and “# of social media posts engaging with audience.”

Believe me, everything lies within. They call it arrogance for a reason. Facetious, I simply found that a facet does not, by definition, essentially have a mirror. Despite the doubts, I’m committed to my mirror-mirror approach.

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