As a seasoned freelance writer, now approaching two years since transitioning to full-time independence, the majority of my projects originate from connections forged on LinkedIn. While not the sole tactic for attracting customers, this approach surprisingly suits my personal preference for avoiding cold calls. While email inboxes and direct messages may seem overwhelming, it’s actually easier than ever to take action and stay on top of communications.

When approaching someone to sell them on an XYZ service, the probability of achieving success is significantly diminished if the timing is misjudged. While others may desire your attention, it’s crucial to prioritize your own needs and hope that their interest in you endures beyond the initial moment. As a professional, I focus on increasing my visibility on LinkedIn by actively posting engaging content and participating in relevant conversations. If someone happens to come across the providers I supply, they may have stumbled upon my offerings through their social media feeds or discovered them during an online search. By showcasing my professional credentials, that will entice users to visit my profile and explore my portfolio.

Maintaining an online presence requires significant effort, but you’re managing to squeeze in some time each day or another. By investing time in research and crafting personalized messages, you can increase the likelihood of grabbing the attention of prospective customers. By crafting content that resonates with your target audience, you can effectively attract new customers while also creating a valuable resource that can be leveraged across various marketing channels.