TikTok introduces innovative ways for creators to generate funds for charitable organizations and initiatives that resonate with them. The corporation is partnering with a leading fintech firm specializing in charitable donation management, enabling creators to support organizations from its verified database of non-profit partners, including renowned organizations such as the American Red Cross and Save the Children. TikTok may soon introduce flexibility for creators to customize their fundraising campaigns.
Creators can now tailor-make titles, describe their vision, upload bespoke background images, and set specific goal amounts for their crowdfunding campaigns. They also maintain a dedicated space on their profile where they openly share what sparks their enthusiasm about the cause through a private message or story, allowing others to better understand and connect with their motivations.
Each fundraiser features dedicated stickers that creators can share on their movies, posts, and LIVE streams. Donations from all distributed stickers are combined into a single mixture of funds.
Despite TikTok’s widespread presence, the latest updated donation feature allows creators to initiate personalized fundraising campaigns and promote them more effectively. Prior to this change, sharing a dedicated donation link was typically facilitated via a simple sticker.
Now, you might choose to take on a personal challenge, such as starting a fundraiser to raise $500 for the American Heart Association in honor of a friend.
“TikTok announces a new feature allowing creators to choose from its verified database of nonprofit partners, covering global organizations and local community initiatives, as part of their social responsibility efforts.”
Founded in 2015, Goodstack is a Software as a Service (SaaS) company that enables seamless management of charitable donations to prominent organizations, including partnerships with notable entities such as UNICEF, the American Heart Association, World Wildlife Fund, Oxfam, United Nations High Commissioner for Refugees, and others. The corporation recently closed a deal led by Common Catalyst just a few weeks ago.
