After lately being noticed testing a strategy to share longer textual content, Threads, Meta’s X competitor, is now formally rolling out the function that enables customers to connect as much as 10,000 characters of textual content to their submit. The addition has been designed with the wants of creators in thoughts, because it helps linking out to content material exterior of Threads, like newsletters, blogs, podcasts, and extra.
Earlier than this replace, Threads supported 500 characters — which is already excess of the 280 characters provided to X’s unverified customers. Nonetheless, X in 2023 launched a method for its paid subscribers to submit as much as 25,000 characters, within the hopes of encouraging creators to publish their content material instantly on its platform.
Meta, in the meantime, isn’t going fairly that far. As a substitute, the corporate says that the ten,000 characters give individuals extra room to precise themselves, but additionally permits them to advertise their work and drive others to “wherever it lives,” even when not on Threads itself.
Forward of the launch, Meta observed that folks have been utilizing screenshots to share longer content material from books, articles, newsletters, podcast transcripts, and extra, which impressed the function’s addition and design.
The corporate noticed that its customers typically wished to level individuals to the unique work or place to buy their very own work, after beginning a dialog concerning the topic on Threads. For example, authors could need to share textual content from an upcoming guide to drive preorders, whereas journalists could need to promote one among their longer options.
On X, customers have lengthy labored round character depend limitations by threading and numbering a sequence of linked posts to share longer ideas, or by importing screenshots from an app like Apple’s Notes. Seeing this pattern, X tried to capitalize on the demand for an extended character depend by making it a paid function.
Threads, nevertheless, is making its further characters out there at no cost.
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The corporate confirmed to TechCrunch that it doesn’t have plans to monetize posts with textual content attachments at the moment. Plus, Meta famous that textual content within the posts will be formatted with highlighting, daring or underlined textual content, strikethroughs, and italics. You’ll be able to even add emojis.
The corporate says it’s exploring further enhancements primarily based on neighborhood suggestions, as nicely.
Notably, Meta says if creators hyperlink out to content material exterior of Threads, that hyperlink might be displayed “prominently” within the attachment for the viewers to click on. That is additionally a shot at X, which modified its person interface to downplay hyperlinks’ visibility, and sometimes blocks hyperlinks to exterior companies at proprietor Elon Musk’s whim.
There are some drawbacks to utilizing Threads’ longer textual content, although.
The content material within the textual content attachments received’t be listed by serps like Google, and it received’t be federated. The latter refers to how Threads helps the publication of its posts to the broader open social internet, together with decentralized companies like Mastodon. This help permits Threads customers to seek for and observe customers from different servers in addition to Threads, see who follows you and who appreciated your submit from these servers, in addition to see and like posts on Threads posted by customers on different servers.
Meta says it’s exploring the best way to federate the longer textual content attachments for future iterations.
