Thursday, April 3, 2025

The Toothbrush That Cured My Unhealthy Breath — And Made Me Imagine in Branding Once more | by Jano le Roux | The Startup | Apr, 2025

I lastly found the Apple of toothbrushes.

Curaprox 5460 manual toothbrush in many colors.
Curaprox

For 13 years, I used the identical mannequin toothbrush.

An Oral-B electrical. It was loud. It buzzed like a lawnmower. It made my gums bleed. I ignored it.

Right here and there, I’d attempt totally different brush ideas.

I informed myself it was “ok.” It was costly in spite of everything.

I used it each morning. Each evening. Typically half-asleep. I flossed every now and then. I used a Waterpik. I even scraped my tongue.

And for toothpaste? Colgate Complete 12. Basic. The sort you see all over the place.

However nothing labored.

My breath nonetheless smelled unhealthy.

Not all the time, however typically sufficient that I seen it. And I hated that I seen it. I hated that it made me self-conscious in conversations. I hated backing away mid-sentence as a result of I wasn’t certain if I may belief my very own mouth.

Each 6 months, my dentist would uncover a brand new cavity that seemingly got here out of nowhere. Was she mendacity? I modified dentists. Sadly, she wasn’t.

This wasn’t a hygiene concern. It was deeper than that.

It was one thing my present instruments simply weren’t fixing.

My toothbrush felt extra like a guilt journey than a software for wellness.

It was too aggressive, so I received lazy. I didn’t truly brush tooth by tooth — I simply let the factor buzz round my mouth for 2 minutes, attempting to hit the timer.

I wasn’t brushing. I used to be going by means of the motions.

My head considering of different issues.

It wasn’t enjoyable. It wasn’t efficient. It undoubtedly wasn’t stunning.

Someday, pissed off, I typed into ChatGPT:

“What’s probably the most dentist-recommended, light toothbrush on this planet?”

It replied:

Curaprox 5460.

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