Communications service suppliers (CSPs) are increasingly prioritizing service assurance, recognizing and capitalizing on its value beyond mere efficiency monitoring and basic assurance capabilities.
By leveraging high-caliber efficiency data from a uniform set of probes, businesses can unlock actionable insights that resonate with diverse stakeholders – both internal and external – through a flexible and secure framework that fosters tailored experiences. This unique approach enables suppliers to carve out a competitive edge and seize innovative revenue streams.
By leveraging our service assurance resolution, organizations can attain the management and visibility needed to ensure seamless, high-performance connectivity, enabling them to deliver innovative services faster, more reliably, and with greater agility – all while maintaining a premium level of quality.
Four revenue-generating strategies that demand your attention:
1. Ship aggressive SLA-backed companies.
By establishing a community service-level settlement (SLA) backed by concrete proof, a service provider can effectively attract a premium recurring income stream, thereby setting itself apart in a competitive marketplace.
At the same time, business leaders are pressing for solutions to be delivered faster, with absolute reliability and digital fortitude. The (Hello-QoS) initiative identifies a groundbreaking category of organizations that empower businesses with cutting-edge solutions, encompassing high-performance software-defined wide-area networks (SD-WANs), real-time control systems for manufacturing and drones, as well as ultra-low-latency infrastructure for fast-paced trading communities.
The reliability and performance guarantees provided by Assurance enable Communication Service Providers (CSPs) to confidently offer robust and efficient service level agreements (SLAs), unhindered by variability in community connectivity. To achieve this, a combination of provider-grade energy monitoring or probing techniques is coupled with highly effective automation capabilities to perform remediation and alteration, all aimed at sustaining individual service-level agreements for each key performance indicator (KPI) or a composite SLA.
2. Streamline End-Customer Insights with Advanced Reporting Portals.
Companies backed by a Service Level Agreement (SLA) will have access to a dedicated customer portal, offering streamlined communication and enhanced service experience. Customer-facing portals present a significant opportunity for premium companies to drive upselling and differentiate themselves through enhanced customer experiences. Within mere minutes, administrators can seamlessly bundle cloud-native, multi-tenant portal capabilities, ensuring total customization and security for distinct end-user groups.
This approach provides the primary customer with a means of control and ownership that fosters a culture of trust and accountability with their service provider. As events unfold over time, they yield diverse, far-reaching benefits that reverberate across the spectrum, much like the incremental value derived from upgrading capabilities or streamlining service pathways to meet rigorous performance targets. This innovative approach yields significant benefits for both parties involved, allowing numerous current prospects to capitalize on the mutually advantageous outcomes.
Recently, we successfully deployed a comprehensive reporting and analytics platform, designed to serve multiple purposes: providing insights to internal teams across various personas, as well as offering premium customers personalized access through custom-built buyer portals. The introduction of this differentiated service has led to Colt being more proactive in issuing requests for proposals, with the added benefit of approximately 25% reduced churn rate resulting from the sticky nature of buyer expertise within the portal. As a result, the European CSP’s business prospects have been boosted by an additional 30% capacity in their high-quality service portfolio, thanks to the detailed utilization and efficiency data provided through this portal.
Senior Specialist, Packet Architecture; Colt Expertise Provider
3. Proactive warnings are issued to ensure seamless operations and minimize potential disruptions: Critical system updates pending; kindly schedule downtime for maintenance.
Contextual alerts are messages produced by a Service Assurance Resolution that can be exposed to a Communication Service Provider’s end customers. These messages can trigger a range of manual or automated responses within the end-user’s group, such as anticipated capability depletion or performance issues. A finished buyer may inquire about the possibility of enhancing a specific capability or express surprise that certain key performance indicators are not meeting expectations.
Contextual alerts can be delivered via an end-customer portal, but we also accommodate any desired mechanism – message queuing telemetry transport (MQTT) bus, simple network management protocol (SNMP), electronic mail, or fed into other systems.
AT&T Enterprise, as an example, provides prospects the choice to obtain filtered real-time alerts for chosen efficiency threshold crossings, accessible through electronic mail, textual content, and different codecs. This approach helps to prevent any potential efficiency degradation that could compromise their objectives. Clients can specify automated actions within the AT&T Coverage Engine to be taken when threshold crossings happen. An automatic hassle ticket can be created and forwarded to the AT&T technicians. Discover the benefits of leveraging service-centric assurance to drive business success.
As enterprises increasingly rely on their SD-WAN managed services as a vital component of their IT infrastructure, contextual alerting provides a much-needed window into the efficiency of these services, offering the transparency and visibility that prospects have long sought. Enterprises can leverage management of their community service efficiency to facilitate more meaningful conversations with supplier account managers, thereby allowing suppliers to charge a premium for delivering proactive alerts and fostering a culture of collaborative innovation.
4. Regularly disseminate sales performance updates to supplier teams across various regions and product categories?
While closely tied to context-aware alerts, casual notifications cater to distinct usage scenarios. Notifying community service provider groups about opportunities that can enhance their capabilities is certainly intriguing. By leveraging a blend of static and dynamic thresholds, combined with advanced AI-driven analytics for trend identification and predictive forecasting, gross sales teams gain crucial insights that empower them to proactively initiate conversations with prospects at optimal times, driving seamless discussions around upgrading capabilities.
The concept of identical metrics will also be applied to specific performance indicators, such as latency, packet loss, or energy consumption. As website traffic increases, the risk arises that latency starts to stray beyond the acceptable range for a low-latency network service. The potential exists to stimulate discussions about revenue-generating options that redirect travelers to alternative routes or upgrade them to a higher tier of service within the network.
By embracing service assurance strategies, communication service providers can consistently steer their efforts towards elevating digital proficiency for targeted customers while generating additional, ongoing revenue streams. To gain a deeper understanding of the financial benefits associated with this approach, explore additional case studies featuring the companies mentioned earlier, as well as the recently published whitepaper on service-centric assurance available from the specified source.
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