Sunday, August 10, 2025

The Browser Firm launches a $20 month-to-month subscription for its AI-powered browser

The Browser Firm has launched a Professional subscription plan for Dia, its new internet browser that closely integrates AI options. The plan prices $20 monthly and gives limitless entry to Dia’s AI-powered chat and abilities options.

The introduction of a paid tier means free customers will now face utilization limits on AI options. Whereas The Browser Firm hasn’t specified actual limits, CEO Josh Miller informed The New York Occasions in July that the browser will stay free for many who use AI options “a number of occasions per week.”

Picture Credit: Screenshot by TechCrunch

Miller additionally indicated that the startup plans to supply a number of subscription tiers, starting from $5 monthly to lots of of {dollars} month-to-month. The present $20 plan seems to be one in every of a number of choices primarily based on completely different function units.

Earlier this week, customers on Reddit and Threads observed that The Browser Firm had quietly made the Professional plan obtainable on-line. Nevertheless, the corporate shortly eliminated the web page. Now the subscription possibility has been restored and may be accessed by means of Dia’s settings web page.

Screenshot

The Browser Firm, which beforehand made the Arc browser, has raised $128 million from traders, together with Tempo Capital, Subsequent Play Ventures, and notable tech execs like LinkedIn’s Jeff Weiner, Medium’s Ev Williams, Figma’s Dylan Area, Notion’s Akshay Kothari, and GitHub’s Jason Warner. This Professional plan represents the corporate’s first revenue-generating subscription service.

The startup faces rising competitors on the subject of AI-enhanced browsers. Perplexity’s Comet browser is gaining steam, Opera can also be prepping its Neon browser, and incumbents like Google and Microsoft are additionally integrating their AI assistants into their browsers.

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