Friday, December 13, 2024

Tealium and Databricks: Unlocking Real-time Insights and AI-Driven Customer Experiences

 

 

 

 

“Databricks equips Tealium with a robust, scalable, and reliable data platform tailored to meet the company’s complex information engineering, analytics, and AI/ML requirements.” By utilizing Databricks, Tealium accelerates the development of innovative solutions tailored to meet the unique needs of our customer base. – Frank Federici, VP of Technology, Tealium

 

 

 

“Despite significant efforts, many AI projects are struggling to gain traction due to the inability of teams to obtain and utilize high-quality, consented data for model training.” “Our newly introduced options commence by leveraging consensual data to deliver real-time experiences and train AI and machine learning models – thereby enabling swift action.”

 

 

 

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