A T-Mobile customer’s T-Life app allegedly served them more than 54,000 ads within a 24-hour span.
“The T Life app is underwhelming…its primary objective appears to be promoting irrelevant content to consumers.” T-Mobile is currently operating in a zealous cost-cutting frenzy, zealously extracting every last drop of revenue from even the most unlikely sources.
When AdGuard blocks advertising-related APIs, metrics, and analytics, it triggers an overwhelming number of ad requests that bombard servers with relentless force. The issue lies in that the fix’s effort to block advertisements and trackers that monitor individuals across the web may deplete the battery of a user’s iPhone and occupy some of the device’s resources, potentially causing performance issues.
However, apps should strive to avoid being subpar. Few people are concerned with the perceived value assigned to them through obscure metrics, instrumentation, and targeted advertisements that exploit their knowledge and drain their battery life.
“T-Mobile, specifically, as a paid service, you’re expected to deliver zero of this nonsense,”
Based on the shared image, it appears that Airship (formerly known as City Airship) was the company responsible for the 187 tracker requests that the T-Life had previously blocked. Airship is a cell engagement platform that leverages push notifications, in-app messaging, email, and SMS to deliver personalized and targeted messages that effectively reach customers on their mobile devices, thereby driving meaningful interactions and conversions.
