Aonic, a Stockholm-based group of multiplatform tech and gaming corporations, has accomplished the acquisition of US-based analysis know-how agency Prime Insights for a complete transaction worth in extra of €214 million.
This represents Aonic’s largest acquisition to this point. Prime Insights joins Aonic’s present companies to type a unified, international rewards and information platform spanning 50 million+ shoppers, 12 owned and operated shopper manufacturers, and roughly €256 million+ in yearly revenues.
“Prime Insights has rewritten the principles in programmatic information assortment for shopper insights as a real disruptor within the extremely aggressive world of analysis know-how,” says Aonic CEO and Co-founder Paul Schempp. “It’s uncommon to return throughout such an excellent tech entrepreneur as Benjamin, and as highly effective crew as Prime Insights, so we couldn’t be happier to associate up. This transaction marks a significant step in our imaginative and prescient of changing into a dominant international participant. Bringing collectively scale, information and know-how would be the key to sharpening our aggressive edge. We welcome Benjamin and his crew with highest regards – they deserve each accolade.”
Based in 2021, Aonic is a worldwide know-how and video gaming group spanning greater than 600 workers throughout 12 corporations. The group operates proprietary person acquisition platforms serving most of the world’s largest cellular recreation builders, in addition to creating and publishing a variety of its personal multiplatform video video games.
Prime Insights was based in 2022 by serial know-how entrepreneur Benjamin Ritzka, who leads 120 folks working throughout 17 nations globally. Its modern know-how, matching hundreds of thousands of respondents and surveys in real-time, allowed it to reportedly grow to be one of many largest analysis know-how companies worldwide, with over 100 million accomplished surveys yearly.
“The expansion path we achieved with Prime Insights over current years is unprecedented in our trade,” says Benjamin Ritzka, CEO and Founding father of Prime Insights. “A transaction of this scale is a tremendous validation of every thing we’ve constructed. An enormous due to my improbable crew at Prime Insights.
“I couldn’t have considered a greater match than with Aonic and I’m a giant believer in our shared imaginative and prescient. We share the identical tradition, mindset and ambition. The 2 companies are extraordinarily complementary, which can permit us to double down on including unparalleled worth to our shoppers and customers. Our crew is happy to hitch Aonic in constructing the worldwide market chief of rewards platforms.”
By way of its flagship platform Exmox and up to date addition of Mega Fortuna, Aonic claims to already possess one of many largest gaming-focused discovery, testing and loyalty platforms, driving vital scale in person acquisition and insights for most of the world’s main cellular recreation builders.
In the meantime, Prime Insights has emerged lately as one of many fastest-growing corporations within the €121 billion international analysis know-how trade, a frontrunner in programmatic sampling via its expansive international proprietary panels. It operates a number of cellular and net platforms, via which hundreds of thousands of customers earn actual cash by finishing on-line surveys.
Exmox CEO Caglar Eger provides: “There are enormous synergies between our work at Exmox in rewarded person acquisition for gaming shoppers and the rewarded survey platforms supplied by Prime Insights. Prime Insights’ edge in information assortment and evaluation will permit us to turbo-charge engagement for gaming shoppers, whereas our scale and concentrate on person engagement will considerably enhance information high quality and attain for the patron insights trade. We’re extraordinarily excited to start the work collectively!”
In keeping with figures supplied to EU-Startups, each Aonic and Prime Insights have delivered greater than 80% natural development each year over the previous two years. Prime Insights, Exmox and Mega Fortuna satisfaction themselves on a rising variety of high-profile and recurring B2B shoppers, primarily attributed to information high quality, person expertise and a technology-first method.
Ritzka will proceed to steer Prime Insights as CEO and has contributed a major quantity of the transaction proceeds into shares of Aonic, changing into one of many group’s largest shareholders.
