What unites us? As global networks become increasingly interconnected, security threats escalate, and the pace of innovation accelerates. To counter this tide, two industry giants – Cisco and Splunk – have forged a powerful alliance to fortify digital resilience, empowering organizations worldwide to face the future with confidence.

Irrespective of size or sector, every group demands digital resilience to proactively prevent, swiftly detect, and effectively respond to disruptions threatening the uninterrupted provision of digital services and ultimately impacting business performance. To stay ahead in today’s fast-paced digital landscape, mere success is no longer enough – what’s crucial is the ability to adapt, continually improve, and truly thrive in the face of uncertainty. Where Cisco and Splunk truly excel is in their collaborative effort. By harnessing the power of knowledge, organizations worldwide can now fortify their digital resilience through a powerful union between Splunk’s information platform and Cisco’s extensive portfolio, unlocking highly effective solutions that drive success.

The numbers drive the narrative: the valuation stands at approximately $100 billion, with an expected compound annual growth rate (CAGR) of 8 to 9 percent. As a pioneer in the field of cybersecurity, we’re poised to spearhead the digital resilience revolution, empowered by the synergies between Cisco, Splunk, and our comprehensive ecosystem.

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1. In today’s rapidly changing cybersecurity landscape, Trendy Safety Operations Centers (SOCs) must continue to innovate and adapt. With the combined strengths of Cisco and Splunk, Security Operations Centers (SOCs) can harness vast amounts of data to proactively identify potential threats, analyze incidents quickly, and respond swiftly. This data-centric approach enables the Security Operations Center to thrive in the long run.
2. Ensuring seamless performance from digital operations is crucial to achieving desired outcomes. Through its partnership with ThousandEyes, Cisco ensures uninterrupted end-to-end connectivity across cloud, web, and enterprise networks, thereby safeguarding the delivery of applications and services.
3. Observability is more than mere monitoring – it’s about comprehending the holistic state of a system. By leveraging Splunk’s unparalleled information analytics capabilities, Cisco and Splunk will empower teams to rapidly identify issues, uncover hidden patterns, and respond in real-time.

At the Accomplice Summit 2024, we proudly introduced our latest innovation: a unified one-ecosystem approach to shared success. The newly launched program, set to debut on February 1, 2026, has been meticulously crafted in collaboration with industry experts, valued clients, and business stakeholders.

The Cisco 360 Accomplice Program embodies international reach, speed, and seamless execution, underscoring our commitment to delivering value across the entire customer journey and fostering a cohesive ecosystem for mutual success. As we prepare for launch, we intend to integrate the Splunk Partnerverse, providing you with ample time to plan and execute a seamless transition. We’re taking our time on this journey, but we won’t remain stagnant.

You have a unique opportunity to leverage the Cisco and Splunk portfolios to create distinctive offerings and drive your business forward. At the recent Accomplice Summit, a significant update was announced: badges earned through the Splunk Partnerverse Program will now be recognized within the Cisco Accomplice Program as solution specializations. This synergy safeguards your investments, amplifies Cisco and Splunk’s distinct value proposition, and vividly demonstrates the joint offerings’ inherent worth. These resources are expected to become available starting November 20, 2024.

To drive companion success, Cisco is amplifying its enablement efforts across all its offerings and those of Splunk as well. These efforts embrace:

• Cisco and Splunk have designed a comprehensive training program, comprising boot camps, trainings, certifications, and enablement content, specifically tailored to empower partners across their portfolio by providing them with the necessary knowledge and skills. Through strategic amplification of these critical pathways, companions gain a decisive advantage in safety and visibility.
• The Gross Sales Acceleration Workplace provides partners with support for joint customer engagements, facilitating collaboration among Cisco, Splunk, and partner sales teams to drive joint business outcomes. This alignment guarantees that companions are optimally positioned to highlight their value and deliver seamless interactions with their potential clients.

As a critical component of our strategic partnership, Cisco and Splunk’s joint marketing initiative fosters cross-selling opportunities to drive mutual growth.

The marketing campaign entails an inventory of authorized accounts permitted to facilitate transactions through Cisco’s World Wide List (WWL) during the first half of Cisco’s fiscal year 2025. Partnerships that meet specific joint requirements are eligible to participate in this program, allowing them to access a unique rebate on co-selling opportunities.

Participating companions within our cross-sell marketing initiative are encouraged to collaborate closely with their dedicated Cisco or Splunk account managers, who will provide valuable support throughout the process. Through intensive collaboration with these groups, partners can develop a bespoke approach to customer engagement, refining their tactics to harmonize with cross-selling goals.

Cisco’s General Public License (GPL) transactions with its channel partners will soon be available through the Amazon Web Services (AWS) Marketplace. This partnership provides companions with an additional channel to promote cross-sell opportunities, thereby enhancing revenue and leveraging Cisco’s existing customer network.

Companies can start providing comprehensive digital resilience solutions to potential customers immediately.

1. Companions should define target prospects and segments for observability and safety utilization scenarios. As shoppers’ needs are pinpointed, partners can craft solutions that capitalize on the synergies between Cisco and Splunk’s combined strengths.
2. Splunk badges enable developers to demonstrate cross-program specialization and prepare companions to successfully participate in the Cisco 360 Partner Program launch, thereby ensuring they are well-equipped to capitalize on new business opportunities.
3. As part of their professional development, companions should register with both the Cisco 360 Associate Program and the Splunk Partnerverse Program, offering a wealth of resources to help them enhance their expertise.

When Cisco and Splunk join forces, it’s not just about technology – it’s about equipping organisations to thrive in an unpredictable world by fostering resilience, adaptability, and a readiness to confront whatever the future may bring. In today’s competitive landscape, companions must seize a pivotal moment to reinvent their offerings and carve out a unique niche for themselves. The limitless possibilities for advancement, creativity, and fortitude are truly limitless.

What do we want to hear from you? Are you seeking to elevate your online presence? #CiscoPartners

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