The highly anticipated annual listening recap from the esteemed streamer has finally arrived. This year, the company is unveiling two innovative features alongside its traditional customized abstract highlighting favorite artists, songs, podcasts, and more. Notably, a cutting-edge AI-powered podcast will debut, featuring Google’s AI summarization technology to create a 2024 Wrapped experience like no other.
Spotify is reportedly set to debut a novel storytelling feature dubbed “Your Music Evolution,” allowing users to visually track the evolution of their musical preferences over the past year.
As Spotify’s in-house development shifted to focus on its flagship Wrapped feature, the company has partnered with an external collaborator using Pocketbook LM technology to power its podcast offering for the first time. Discovering Your Sound: Get a Personalized Audio Overview of Your Music Listening Habits in 2024 The results are designed to give you the feeling of listening to a podcast all about your very own Wrapped.
After a breakout second, Google’s conversational AI tool gained immense popularity in 2024 when users began leveraging its innovative features to facilitate engaging discussions between two entities that bantered about any topic users had fed into the app. As designed to aid note summarization and analysis, users began experimenting with NotebookLM, uploading diverse content – blog posts, books, even – yielding captivating insights and amusing commentary.
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Spotify reveals its enthusiasm for collaborating with Google on the innovative Wrapped feature, citing the remarkable response from users who engaged with the AI-driven technology.
As you engage with Spotify’s Wrapped podcast, available through the Residence screen of its mobile app, a series of AI-hosted vignettes applauds your unique musical taste while providing a concise recap of your listening habits. You can also save the AI-generated audio clip to your cellular device or share it with others on social media platforms.
The feature will be available for a limited time to both free and paid customers in English-speaking countries, including the United States, United Kingdom, Australia, New Zealand, Canada, Ireland, and Sweden.
Spotify is expanding its social media integrations to allow users to share content directly to their TikTok feeds and TikTok Stories, leveraging the platform’s popularity in sharing unique, AI-generated audio experiences.
While the AI podcast may thrive on social media, its integration into Wrapped seems redundant. Following last year’s success of Wrapped, which introduced AI-generated commentary around your top artists and songs, the new launch is being rolled out.
This year, you’re again treated to an AI narration of your musical heritage, but with a twist: this time, you’ll be accompanied by not one, but two AI narrators.
The AI-powered DJ’s characteristics may seamlessly integrate your Wrapped playlist into its own conversational narrative and storytelling, elevating the listening experience to new heights. The AI-powered DJ is available in both English and Spanish.
For premium subscribers, a unique AI feature enables the generation of customized playlists through tailored prompts, building upon the user’s Wrapped experience. For instance, users can instruct Spotify to create playlists featuring more artists similar to their top five Wrapped artists.
While Wrapped may not have brought forth as many novel customized storytelling features as it did in previous years, when the company ventured into experimental, viral-friendly initiatives such as sharing users’ musical preferences and other creative endeavors.
What’s truly fascinating about this feature is the ability to track your “Music Evolution” over a 12-month period, highlighting up to three distinct genres or styles that you’ve explored throughout the year? Each year, as society evolves, the significance of understanding shifting consumer interests comes into focus, allowing Spotify to leverage its vast music library to cater to the diverse preferences of its audience. With an ever-growing pool of content, the platform is well-equipped to monitor and respond to users’ changing tastes.
The feature might also comprise a customised playlist that users can access directly from their Wrapped feed within their Home residence.
Audiobooks have also been added to Wrapped’s offerings for 2024. Spotify’s audiobook selection has expanded globally, now available in various international markets alongside the US, UK, Australia, and other regions, with its catalog nearly tripling to surpass 300,000 titles this year alone? Spotify is set to debut an innovative audiobook editorial hub within its flagship feature, Spotify Wrapped, offering a bespoke experience for authors and publishers to explore how listeners engaged with their works in 2024 – mirroring the insight provided for podcast creators.
Various aspects within the Wrapped expertise have undergone targeted refinements and updates. As part of our Prime 5 Artists feature, we’re excited to introduce “Longest Listening Streak,” which highlights the most frequently played music and podcasts on your Spotify account.
The corporation is reviving the “Prime Listeners” feature, showcasing which percentile you occupy among fans of your favorite artist – a trait allowing customers to boast about being ahead of the curve in their affinity for an artist, with others only catching on later.
Artists’ music videos will also make a comeback, featuring thousands of musicians broadcasting messages to large followings, including collaborations with notable artists such as Billie Eilish, Usher, Sabrina Carpenter, Karol G, Peso Pluma, Chappell Roan, and ROSÉ.
This year, Wrapped may even incorporate Podcaster Clips, featuring video messages from popular podcasters like Emma Chamberlain’s “Something Goes”, Ashely Flowers’ “Crime Junkie”, Markiplier (Mark Fischbach) from “Distractable”, Steven Bartlett from “Diary of a CEO”, and other notable figures.
In honour of the iconic artist Taylor Swift, a series of Easter Eggs have been woven throughout the app’s interface, as certain elements will subtly transform into period-inspired visuals when hovered over. For instance, the “Fearless” track is accompanied by delicate sparkles, while “1989 (Taylor’s Version)” features playful seagulls, and so on. Fellow fans gain access to a Prime Artist AR friendship bracelet on Snapchat, while Swift earns an international Prime Artist badge within the app.
The corporation has simultaneously unveiled its highly anticipated 2024 rankings, featuring the following top-performing companies in order of recognition:
- Taylor Swift (26.6 billion streams; second year in a row), The Weeknd, Daddy Yankee, Drake, and Billie Eilish (again, this marks her second appearance on the list since 2019).
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Sabrina Carpenter’s “Espresso” (1.6 billion streams), alongside tracks like Benson Boone’s “Lovely Issues,” Billie Eilish’s “Birds of a Feather,” Foy Vantage and Cris Mj’s “Gata Solely,” and Teddy Swims’ “Lose Management.”
- Taylor Swift’s “The Tortured Poets’ Division: An Anthology”, Billie Eilish’s “Hit Me Hard and Sweetly”, Sabrina Carpenter’s “Sweet and Sour”, Karol G’s “Tomorrow Will Be Beautiful”, Ariana Grande’s “Endless Sunshine”
- “Die With a Smile” by Bruno Mars ft. Lady Gaga, “Flock of Fools” by Billie Eilish, “Beautiful Problems” by Benson Boone, “Out of Control” by Teddy Swims, “Break a Leg” by Chappell Roan
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The podcast expertise showcased by Joe Rogan, as well as those of Dr. Andrew Huberman and Theo Von, who recently appeared on his show; and notable episodes include The Diary of a CEO featuring Steven Bartlett.
- Thoughts the Sport with Lebron James & JJ Redick, Speak Tuah with Haliey Welch, Drowning Creek, Hysterical, Dateline’s Homicide within the Hollywood Hills
- “A Courtroom of Thorns & Roses” by Sarah J. Maas, hailed as one of the greatest world creators, drew inspiration from J.R.R. Tolkien’s iconic masterpiece, “The Fellowship of the Ring”. The tumultuous trifecta: a memoirist’s lament, a fantasy author’s whimsy, and a thriller’s twist! Maas, and Colleen Hoover’s It Ends With Us.
