Thursday, January 9, 2025

The inaugural launch of AWS’s Asia Pacific (Thailand) region?

We’re pleased to announce that the AWS Asia Pacific (Thailand) Region is now generally available, featuring three Availability Zones and an API endpoint. ap-southeast-7.

The AWS Asia Pacific (Thailand) region serves as the primary infrastructure hub in Thailand and marks the 14th such location in the Asia Pacific area, joining Hong Kong, Hyderabad, Jakarta, Malaysia, Melbourne, Mumbai, Osaka, Seoul, Singapore, Sydney, and Tokyo, as well as Beijing and Ningxia China.

Cloud adoption has gained significant traction in Thailand, driven by the country’s enterprises’ growing needs and government-backed initiatives such as. These efforts aim to transform Thailand into a cutting-edge, innovation-driven financial ecosystem by harnessing emerging technologies to enhance productivity, drive competitiveness, and foster sustainable growth?

Amazon Web Services (AWS) has introduced a dedicated region in Thailand, enabling startups, corporations, government agencies, educational institutions, and non-profit organizations to operate their services and cater to end-users while maintaining data sovereignty within the country. This alignment supports Thailand’s digital transformation goals and mirrors the growing need for cloud-based services in the country. In the next 15 years, AWS’s strategic investments in Thailand are projected to generate a significant economic impact, with estimated contributions of $10 billion to the country’s Gross Domestic Product (GDP) and the creation of approximately 11,000 full-time equivalent positions annually within local Thai companies.

In 2013, we embarked on a significant chapter of our journey in Thailand, establishing our first AWS office in Bangkok as the foundation for future growth and development. Since then, Amazon Web Services (AWS) has continually grown its global footprint by expanding its vast infrastructure and fostering growth among various companies within the nation.

Since 2020, Amazon Web Services (AWS) has successfully expanded its global footprint by establishing six Amazon CloudFront edge locations throughout Thailand. AWS’s edge areas form a vital component of its highly secure and programmable content delivery network (CDN), engineered to accelerate the global dissemination of information, videos, applications, and APIs with lightning-fast latency and high throughput speeds.

In 2020, Amazon Web Services (AWS) introduced AWS Outposts to the Thai market, marking a significant milestone in its global expansion. AWS Outposts brings the full range of AWS services and capabilities to nearly any on-premises or edge location, thereby enabling a consistent hybrid experience. This service excels in handling workloads that demand ultra-low latency, seamless native data processing, and secure native data storage.

In 2022, Amazon Web Services (AWS) further solidified its commitment to Thailand with the launch of AWS Native Zones in Bangkok. This infrastructure deployment strategically locates compute, storage, database, and data centers near major population hubs, businesses, and IT facilities to ensure optimal performance, reliability, and reduced latency. As a result, clients are empowered to deliver high-performance applications that require sub-millisecond response times to provide exceptional customer experiences.

AWS launched its first AWS Direct Connect location in Bangkok in 2023, enhancing connectivity options and inaugurating the AWS Asia Pacific (Thailand) region with an additional AWS Direct Connect site. Companies leveraging AWS Direct Join can securely establish dedicated network connections to their Amazon Web Services (AWS) assets, thereby enhancing community performance and reducing bandwidth costs.

Thailand-based organizations are leveraging our company’s expertise to spearhead innovation and catalyze transformative change within their respective entities. Examples abound.

Thailand’s leading fintech company, 2C2P, has chosen Amazon Web Services (AWS) for its robust security features, which provide a reliable foundation for their operations. As a leading omnichannel fee service provider in Southeast Asia, the corporation securely manages tens of millions of customer transactions worldwide by leveraging AWS CloudHSM for cryptographic key management, AWS WAF for distributed denial-of-service (DDoS) protection, and AWS Secrets Manager to safeguard sensitive credentials and maintain data integrity.

Through our partnership with AWS, we’ve successfully enabled a scalable solution that ensures secure, dynamic, and compliant processing of high-volume transaction fees, effectively meeting the demands of this surging market. AWS CloudHSM plays a crucial role in meeting compliance requirements and driving business acceleration, according to Myo Zaw, 2C2P’s Chief Technology Officer.

With the launch of AskIQ, a generative AI-powered feature on Amazon Web Services (AWS), aCommerce, the leading ecommerce enabler in Southeast Asia, has successfully transformed market intelligence capabilities. The cloud-based SaaS platform empowers leading manufacturers to gain unparalleled insights into their competitive and market performance across Southeast Asia’s most prominent e-commerce platforms, providing comprehensive coverage of online market dynamics.

By partnering with AWS, Leena Chanvirach, Vice President of Knowledge Merchandise at aCommerce Group, highlights the significant benefits of their strategic alliance: “Through our collaboration with Amazon Web Services (AWS), we enable businesses to focus intently on their core strengths and key performance indicators, thereby amplifying their competitive advantage.” “This approach offers manufacturers a competitive advantage without the need to invest in building and maintaining sophisticated digital infrastructure in-house.”

Ascending to the top, Ascend Cash, a leading FinTech company in Southeast Asia, successfully reduced compute costs by an impressive 70% while simultaneously boosting software efficiency by up to 40% for specific workloads. Ascend Cash employed a sophisticated computing strategy leveraging Amazon EC2 instances, resulting in significant operational improvements.

“AWS has significantly boosted our productivity, empowering us to deliver pioneering solutions to our customers,” quotes Peerawit Phuangkaeo, Head of Technical Operations at Ascend Cash.

Since 2017, AWS has developed comprehensive packages for cloud upskilling and capabilities development in Thailand, empowering more than 50,000 individuals to acquire cloud skills.

Some of the notable packages included are:

AWS Ability Builder is an online learning hub where you can learn from AWS consultants and build cloud skills remotely. AWS has significantly increased accessibility for Thai students to cloud learning by offering more than 600 courses, including 106 courses available in the Thai language. Amazon’s latest AI Prepared initiative has significantly broadened its educational offerings, particularly in the burgeoning field of artificial intelligence.

Since its inception in 2016, Amazon Web Services (AWS) Educate has assumed a groundbreaking role in Thai education. This innovative system seamlessly integrates cloud computing into Thai educational curricula, providing students with seamless access to Amazon Web Services (AWS) resources and practical experience. The impact has been profound, with more than 20,000 Thai college students participating in this programme. AWS Educate has been investing in professional development opportunities for Thai educators, equipping them with the skills to design and deliver engaging and relevant cloud computing curricula that prepares students for the demands of the digital economy.

Since its inception in Thailand in 2017, AWS Academy has played a pivotal role in harmonizing tutorial learning with industry demands. Through collaborative relationships with over 30 leading national universities and faculties, AWS Academy has cultivated a robust talent stream of cloud-competent professionals. The innovative platform provides comprehensive cloud computing education to educational institutions, streamlining curricula to meet the needs of businesses, thereby equipping graduates with relevant, market-driven skills.

Through diverse programs and offerings, Amazon Web Services (AWS) is not only providing educational resources but also laying the groundwork for Thailand’s digital development by empowering the workforce with the necessary skills to effectively utilize cloud technologies.

AWS’s commitment to sustainability is evident in its support for pioneering companies in Thailand that are spearheading environmentally conscious efforts.

Boda, a pioneering sustainability startup leveraging Amazon Web Services (AWS), utilizes AWS IoT Core to create cutting-edge AI-driven solutions that optimize energy efficiency and drive sustainable innovation. The corporation has successfully streamlined operations across more than 100,000 buildings and facilities in Thailand, allowing them to optimize performance while reducing costs and environmental impact.

Thailand’s leading sustainable energy company, GPSC Group, showcases its successful collaboration with Amazon Web Services (AWS), driving the power industry’s digital revolution through innovative cloud-based solutions. Following the merger between International Energy Synergy Public Firm and Glow Power, the combined entity opted to leverage Amazon Web Services’ (AWS) cloud infrastructure for the seamless migration of its photovoltaic power plant operations. Through collaboration with AWS and its companion solutions, GPSC Group has secured a notable 20-25% reduction in hardware, software, and licensing expenses by transitioning to the cloud.

Thailand boasts a remarkable presence on Amazon Web Services (AWS), hosting two esteemed AWS Heroes, seven accomplished AWS Group Builders, and an impressive community of over 17,000 members within the AWS Person Group. If you’re interested in joining AWS Person Group Thailand, visit their official website for more information.

AWS has expanded to cover 111 Availability Zones across 35 geographic regions globally. We’re introducing plans to expand our infrastructure with 15 new Availability Zones and 5 additional AWS regions in Germany, Taiwan, Mexico, the Kingdom of Saudi Arabia, and New Zealand. 

The newly established Asia-Pacific region in Thailand is poised to support your business. To enhance your learning, visit the online platform and start building upon your existing knowledge. ap-southeast-7!

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