This weblog was co-written by Amit Vashi, a Presales Engineer and Answer Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a robust concentrate on Cisco applied sciences, Amit has intensive expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Recognized for bridging the hole between technical necessities and enterprise targets, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and help wanted to drive success. One of many methods we do that is by way of Advertising Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
In the present day, we’re thrilled to announce the winner of the primary Advertising Velocity Associate Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions all over the world, who use the Advertising Velocity digital expertise to study and craft progressive advertising campaigns that ship outcomes. One companion actually stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising Velocity 2025 ‘Prime Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working carefully with their Cisco Distributor Scansource, leveraged the Advertising Velocity demand era capabilities to design and execute a high-impact marketing campaign that resonated deeply with their audience. It included a mixture of electronic mail outreach and internet plugin activation, successfully capturing the eye of their prospects and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfolios, the companion was in a position to show the worth the answer brings to companies of all sizes, in the end producing some spectacular outcomes.
A Nearer Take a look at the Successful Marketing campaign
How did Tokay Networks obtain exceptional success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns equivalent to Cisco Webex Cloud Calling Reimagined and SMB Associate Marketing campaign Equipment by utilizing pre-built Cisco messaging and co-brandable property.
- Multi-Channel Execution: Activating an electronic mail marketing campaign and internet plugin to spice up visibility and generate demand.
- Account-Primarily based Method: Securely importing and focusing on a particular set of trade contacts by way of electronic mail, making certain full compliance with privateness coverage rules.
- Knowledge-Pushed Insights: Utilizing Advertising Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the trade benchmark by 2.2x, and the Meraki MX Safety emails (a part of the SMB Associate Marketing campaign Equipment) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a exceptional 7x improve of their gross sales pipeline, pushed by their efficient use of Advertising Velocity and the help of their distributor, ScanSource.
What’s much more superb? They achieved this success for free of charge by absolutely using a number of the strongest built-in capabilities of Advertising Velocity — one of many many perks accessible to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising Velocity Associate Activation Contest!
The Energy of Advertising Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the ability of Advertising Velocity to attain their advertising targets. With a variety of sources at your disposal — from professional-grade templates and co-brandable property to superior analytics and insights — the platform makes it simple to create and execute high-impact campaigns.
When you’re not already benefiting from this unbelievable useful resource, now’s the proper time to get began. Go to Advertising Velocity immediately to discover the campaigns, customizable templates, and insights that may provide help to obtain your enterprise targets. And you’ll want to take a look at the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video collection deep-diving into Tokay Networks’ Advertising Velocity success story and join the Advertising Velocity month-to-month publication to study extra!
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