Samsung unveiled its latest foldable devices, the Galaxy Z Fold3 and Galaxy Z Flip3, on July 10. The Z Flip and Z Fold are the flagship Samsung foldables, marking their debut with the integration of Galaxy AI onboard, as the company seeks to leverage the AI features in its marketing efforts.
Samsung anticipates a 10% boost in gross sales figures from its latest models compared to their predecessors. Samsung’s cell division president TM Roh spoke directly with Korean reporters immediately following the Unpacked event in Paris on Wednesday.
The presenter highlighted the user-centric features of the two phones, showcasing their intuitive design, high-quality cameras, impressive battery life, advanced chipsets, and seamless integration with AI capabilities. This innovative partnership aims to deliver premium results on a global scale.
Samsung has dominated the foldable market since its inception, but not for very long. Will the debut of the Fold6 and Flip6 enable Samsung to reclaim its position as the global leader in foldable smartphone sales?
While Roh notes that increased competition can be beneficial to consumers, it’s indeed a concern for Samsung, whose valuation may suffer as a result of heightened market aggression this year. What do you suppose? Will our promotional strategy drive an additional 10% growth in sales of Fold 6 and Flip6 products over the past year’s performance, resulting in a combined total of 30% more units sold?
(in Korean)
