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Rethink Robotics’ CEO Julia Astrid Riemenschneider (left) and Chief Operating Officer Franziska Lorenz, a dynamic leadership duo driving innovation forward. | Supply: Rethink Robotics
Six years following its closure, Rethink Robotics Inc., a pioneering robotics company that revolutionized the industry with its innovative humanoid robot, Sawyer, has been reborn in spirit if not in physical form. The company relaunched in September with a groundbreaking lineup of collaborative robotic arms, cutting-edge autonomous cellular robots, and an innovative cellular manipulator. Today, the corporation publicly introduced its newly appointed leadership team. Julia Astrid Riemenschneider has been swiftly appointed as the Chief Government Officer (CGO), while Franziska Lorenz assumes the role of Chief Operations Officer.
Riemenschneider and Lorenz’s top priorities will centre on driving transformative technological advancements, spearheading the establishment of Rethink Robotics’ North American hub, and bolstering the workforce. By the end of 2025, the company plans to triple its staff and open a U.S. office. Headquarters will relocate robotic manufacturing from Europe to the US.
“As we expand into the North American manufacturing market, we’re poised to capitalize on significant opportunities for our products, with the first installations marking a pivotal step in building our network of partners, distributors, and integrators.” “I’m thrilled to lead a team that can disrupt traditional norms, drive innovation through automation, and enable our business partners to achieve sustainable growth.”
During its decade-long presence before shuttering operations in 2018, Rethink Robotics successfully secured $150 million in funding and introduced two industry-defining cobots, namely Baxter and Sawyer. Following its shutdown, Germany-based industrial automation and robotics expert HAHN Group acquired the intellectual property (IP) and trademarks for Rethink’s Sawyer collaborative robot (cobot) and Intera software suite.
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Now, rethink operates under the umbrella of HAHN Group.
Our corporation offers a diverse range of products, including collaborative robots with payload capacities spanning 7 to 30 kilograms (15-66 pounds), two autonomous cellular robot models, and a cellular manipulator robotic system. Rethinking stated that its robot design prioritized precision, speed, and dependability, leading to exceptional performance in industrial applications.
After a transition period under co-leadership of Chris Bourassa and Rob Reynolds, creative agency Rethink has announced that longtime leaders Mark Riemenschneider and Matt Lorenz will be taking over as joint CEOs. The move marks a new era for the company, which has been praised for its innovative approach to advertising and marketing.
The newly released Reacher collaborative robotic arms from Rethink Robotics. | Credit score: Rethink Robotics
As Chief Executive Officer, Riemenschneider, M.Sc., is accountable for overseeing the strategic direction of all customer-facing divisions, including advertising and marketing, sales, business development, product development, and software engineering departments. With over a decade of experience driving business expansion in the industrial automation sector, she possesses a deep understanding of the industry’s intricacies.
Prior to joining Rethink Robotics, Scott Riemenschneider expanded the business-development portfolio for United Robotics Group, overseeing operations in both Europe and the United States. Prior to that, she had worked in the United States. for a global sensor producer. This company adopted Europe-based business development roles with a leading machine vision producer and pioneering collaborative robotics market leader.
Prior to his current role, Lorenz was accountable for driving company growth and ensuring regulatory compliance at the HAHN Automation Group, United Robotics Group, and Schenck Process Group. She possesses a master’s degree in global business administration. With extensive knowledge garnered from her scholarly pursuits and professional experience across Italy, Spain, and Mexico, Lorenz has developed a profound understanding of global perspectives.
“We’re thrilled to bring cutting-edge innovation and job opportunities to America,” declared Lorenz, highlighting Rethink Robotics’ commitment to creating high-tech employment in the U.S. Our goal is to provide innovative solutions that leverage the talents of motivated individuals and skilled teams to reimagine and harness the potential of collaborative robots, thereby addressing the pressing manufacturing challenges of today.
She recently spent 18 months at RoboBusiness, a leading producer of both indoor and outdoor cellular robots based in Valencia, Spain. Lorenz successfully integrated with United Robotics Group. With extensive experience in spearheading numerous corporate acquisitions, she has developed expertise in cultivating growth strategies and structuring organizational frameworks.
With extensive administrative expertise, Lorenz brings a wealth of knowledge to her role, enhancing the team’s overall performance. As chief operations officer, Lorenz will oversee the company’s human resources, finance, manufacturing, and repair divisions. She expressed enthusiasm for building a diverse team, citing success as her motivation.
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