Samsung introduced the Galaxy S22 Ultra at its Unpacked event last month, and since then it has become one of the most talked-about Samsung products in recent history. As it ultimately boils down to their designs, and how comparable they are to timeless, iconic, and influential ones.
According to a recent report from South Korea, Lee Jae-yong, vice chairman of Samsung Electronics, Lee has expressed enthusiasm for a development that has sparked concerns regarding the proliferation of copycat behavior within cell division, prompting him to take specific, previously undisclosed steps towards addressing the issue with TM Roh, head of cell division.
A purported source close to the company reports that the CEO personally intervened following the uproar surrounding allegations of design copying and exceptional performance associated with Apple’s AirPods 3 release and Samsung’s Galaxy Watch Ultra launch last month; the office atmosphere has since become increasingly volatile.
Lee reportedly sought to revise the cell division plan, ostensibly to prevent a similar occurrence from happening again in the future.
Notwithstanding Korean media’s portrayal of Lee Kun-hee as having a temperament described as “mild” and rarely prone to anger, this incident stands out for its significance in reevaluating his reputation. Despite initial skepticism, this instance marked a stark departure, likely stemming from cumulative exposure to various media portrayals drawing parallels between the novel watch and earbuds with Apple’s products.
The Samsung Galaxy Watch series had maintained a distinct circular design until recently, but with the Galaxy Watch Ultra’s departure from that aesthetic, it’s undoubtedly venturing into Apple-inspired territory – albeit, Apple’s Watch Ultra takes a more rectangular shape.
The Galaxy Buds3 mark the first time Samsung has adopted stem-style earbuds, a design concept popularized by Apple’s AirPods a few years ago with their distinctive earbud design. Several companies have replicated this design, but perhaps the most striking surprise for consumers is just how drastically the Buds3 diverge from every preceding Galaxy Buds iteration.
To compound the disappointment, the Galaxy Buds3 Pro also seem to boast robust quality control measures, with numerous reports suggesting.
(in Korean)
