A growing trend towards increased durability is observed among creators without existing massive followings, according to a recent study, as prominent brands tend to capture most of the revenue and audience attention.
According to the latest statistics, a quarter of the most popular podcasts reach nearly half of typical American listeners, while the top 100 shows exceed 60% of the overall podcast audience. Despite its allure, a high-profile offer doesn’t always pan out as expected.
While podcasts had been around for a while, their popularity surged when they became compatible with iTunes and the iPod, making them easily accessible on-the-go.
The adoption of the RSS protocol enabled podcasting to become a remarkably democratic medium, allowing creators to disseminate their content freely and widely. Anyone with a microphone and passion can start a podcast, making their content available to anyone with a podcast app.
Podcasting has become a lucrative industry for megastars.
As we navigate today’s vastly changed media landscape, it’s undeniable that established brands often receive the lion’s share of attention and resources, leaving smaller players struggling to gain traction and audience engagement?
According to Podcast Business Insights, there are nearly 450,000 active podcasts that have recently released new episodes. However, the top 25 podcasts account for nearly half of all U.S. podcast listening time. Weekly listeners, as per Edison analysis. Top-tier professionals boast lucrative deals, featuring extensive packages, long-term contracts, and multimillion-dollar transactions.
Alex Cooper is reportedly close to securing a $100 million deal with Sirius for her popular “Name Her Daddy” podcast. Spotify is reportedly in discussions with Trevor Noah’s production company regarding the possibility of securing his services for a second season of their collaborative project, according to industry insiders. Rising podcasting giant Joe Rogan has recently commanded a staggering sum of $250 million for his audio offerings, solidifying the medium’s explosive growth and its ability to catapult creators into the realm of megastar status.
According to Edison research, the top 10 podcasts command an impressive 35% of the total U.S. audience, while the top 100 reach an even more significant 61% of listeners.
While not every significant proposal succeeds.
Spotify is doubling down on podcasting, leveraging the format to boost revenue by transitioning from an open protocol to platform-exclusive content. Amazon’s Wondery podcast unit has also been securing significant deals.
Although not all of these initiatives ultimately succeeded, a notable failure was the collaboration with Prince Harry and Meghan Markle. The streaming giant Spotify paid a staggering $20 million for that podcast, yet only one episode was ever broadcast?
The tech industry has become increasingly risk-averse, with agreements stipulating that compensation is contingent upon achieving viewer metrics, according to a recent report.
iOS 17 leaves a lasting impression as a significant element.
Apple faced criticism over reported declines in listener numbers, allegedly triggered by a discounted offer for select exhibits following an iOS 17 update; however, the company disputed these claims, citing alternative metrics.
Upon the release of iOS 17, Apple Podcasts no longer automatically downloads new episodes if you haven’t listened to a podcast in the past 15 days, nor does it do so when your device is running low on storage. When you return to the podcast, don’t worry that Apple Podcasts won’t retrieve the older episodes you may have skipped; instead, automatic downloads will pick up where you left off.
One company recently asserted that calls.
