Perplexity has introduced that its AI-driven browser, Comet, is now freely obtainable to all customers. Beforehand restricted to premium subscribers paying $200 monthly beneath the Perplexity Max plan, the browser has transitioned from a paid service to a universally accessible instrument. The corporate states that Comet will stay free indefinitely, positioning it as a direct competitor to established browsers corresponding to Google Chrome.
Launched in July 2024, Comet differs from conventional browsers by inserting synthetic intelligence on the core of its design. It integrates Perplexity’s AI search features and features a built-in private assistant described as “travelling the online with” customers, quite than working as an add-on characteristic. This AI companion is meant to streamline on-line navigation and assist sensible duties like buying, journey planning, and private administration, with the purpose of enhancing productiveness.
Initially, entry to Comet was extremely restricted. Early adopters wanted to subscribe to the expensive Max plan, later expanded to sure Professional subscribers and people invited from a waitlist that the corporate claims grew to tens of millions. By eradicating subscription limitations, Perplexity goals to broaden its attain and set up Comet as a mainstream selection within the aggressive browser market.
Along with making Comet free, Perplexity has detailed the rollout of Comet Plus, a subscription-based characteristic unveiled in August. Comet Plus gives curated information content material by means of partnerships with main media organizations, in a mannequin paying homage to Apple Information Plus. Present publishing companions embody CNN, Condé Nast, Fortune, Le Figaro, Le Monde, The Los Angeles Instances, and The Washington Submit. Entry to Comet Plus is bundled with present Perplexity Professional and Max subscriptions, whereas different customers can buy it for $5 monthly.
The transfer highlights Perplexity’s broader ambition to redefine how folks work together with the web. Its technique mirrors a rising business pattern, with a number of firms embedding synthetic intelligence into internet searching. Google has built-in its Gemini AI into Chrome, The Browser Firm has launched Dia inside its Arc browser, and Opera has launched Neon, its personal AI-powered browser.
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