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OpenAI is piloting SearchGPT, a novel service leveraging generative artificial intelligence to refine search results for users, potentially positioning itself in opposition to Google in the search engine industry?
possesses a dominance over the global search landscape that is rivaled by very few companies throughout history. According to statistics from Skyquest and Statista, the Alphabet subsidiary is poised to dominate the market, owning over 80% of a valuation exceeding $200 billion this year, with projections suggesting a substantial growth to nearly $400 billion by 2031. In distant second place are Google and its Bing search engine, jointly holding around 10% market share.
Numerous distributors have attempted to usurp Google’s dominant position at the top of the search hierarchy, but thus far, none have succeeded in dislodging it from its lofty pedestal. What’s more remarkable is that such widespread naming of a verb after an organisation (“Why don’t you Google it?”) has led to the corporation quietly employing many top-notch computer scientists, data scientists, and AI experts on its payroll throughout this era.
Now, Google is taking aim at its mighty rival with SearchGPT, leveraging its formidable Large Language Model (LLM) capabilities in the quest for dominance in the customer search space. Launched publicly on July 25, SearchGPT is currently in a pilot phase and available solely to a select cohort of users.
According to OpenAI, SearchGPT will deliver “swift and direct” answers to queries leveraging “current information from the internet” alongside “transparent links to relevant sources.” This setup empowers users to track subsequent questions, fostering a conversational experience as they’re presented with results.
While seeking online solutions can involve multiple attempts, OpenAI notes that this process often demands significant perseverance. “We envision a future where our fashion brands seamlessly integrate real-time information from the internet to provide consumers with a more personalized and streamlined shopping experience.”
OpenAI is collaborating with a select group of publishers to develop its SearchGPT prototype, in conjunction with prominent news organizations such as Reuters, News Corp, which owns Fox News, The Wall Street Journal, and The New York Post. The company declares its commitment to fostering a vibrant community of publishers and content creators through its blog post.
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To demonstrate its commitment to transparency, SearchGPT will prominently cite and link to publishers’ sources, providing users with unparalleled access to credible information and enhancing the overall credibility of GenAI content. Even without directly collaborating with OpenAI, publishers’ content will still be attributed to the AI entity. “Despite opting out of generative AI training, websites may still appear in search results,” states OpenAI’s blog.
Although SearchGPT is currently not widely available, customers can sign up for its waiting list. Once integrated with ChatGPT, the broad accessibility of SearchGPT will accelerate, aligning with OpenAI’s future plans.
Unlike its other Generative AI offerings, OpenAI does not leverage the same core architectures in SearchGPT as those used in ChatGPT and other GenAI solutions. The company insists that this is all about innovation and growth through targeted search efforts.
Artificial intelligence has been integral to search engines like Google and Yahoo for many years. Since at least 2001, Google has employed AI to enhance its search results, with many search enthusiasts acknowledging that searching itself is an inherently AI-driven process.
In recent years, AI-powered search has experienced a significant surge in capabilities, thanks to the increased availability of neural networks and vector similarity search technologies and methodologies. Identical underlying languages and vector databases utilised to craft GenAI applications can equally be leveraged to develop and deploy AI-powered features on the net or company websites seamlessly.
