Monday, June 23, 2025

OpenAI removes ‘io’ branding mentions over trademark lawsuit

In the event you just lately regarded up however couldn’t discover OpenAI’s announcement video about its flashy partnership with Jony Ive, you aren’t alone. OpenAI has quietly pulled down the unique weblog publish and the accompanying nine-minute video, simply weeks after touting the $6.5 billionsc deal as a landmark step towards constructing new AI {hardware}. Right here’s what occurred.

The deal remains to be occurring, simply with a bit much less branding

In line with a assertion given to The Verge, OpenAI says the content material was taken offline following a courtroom order tied to a “trademark lawsuit from Iyo, the listening to gadget startup spun out of Google’s moonshot manufacturing facility.”

Right here is OpenAI’s full assertion to The Verge:

“This web page is quickly down resulting from a courtroom order following a trademark criticism from iyO about our use of the title ‘io.’ We don’t agree with the criticism and are reviewing our choices.”

Ive’s camp has already signaled it received’t again down both. In a assertion to Bloomberg, a spokesperson for Ive mentioned:

“That is an totally baseless criticism and we’ll struggle it vigorously”

Regardless of the disappearing internet pages, each OpenAI and Ive say the partnership itself stays on monitor. The authentic deal, introduced earlier this month, includes OpenAI buying Ive’s {hardware} startup, referred to as IO Merchandise and merging the staff with OpenAI’s personal analysis and engineering teams in San Francisco.

On the time, OpenAI framed the transfer as its largest step towards designing consumer-facing AI gadgets with a extra human-centered method. Whether or not the ultimate product will ship underneath the “io” title is now an open query.

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