October 30, 2024
PRESS RELEASE
The new MacBook Professional leverages the impressive M4 chip family to usher in an era of enhanced performance, powered by Apple Intelligence.
The new MacBook Professional features a cutting-edge 12MP Heart Stage digital camera, bolstered by the lightning-fast Thunderbolt 5 connectivity on M4 Professional and M4 Max models, alongside an innovative all-new nano-texture display option, elevating its capabilities to unparalleled levels of sophistication and professionalism.
Apple has unveiled its latest innovation, powered by the M4 family of chips – M4, M4 Pro, and M4 Max – boasting faster performance and upgraded features.
The latest MacBook Pro is designed to seamlessly integrate with Apple Intelligence, a cutting-edge personal intelligence system that revolutionizes how users work, communicate, and express themselves, while safeguarding their privacy throughout. The 14-inch MacBook Pro is now available in both sleek black and modern silver finishes, boasting the lightning-quick performance of M4 technology, paired with three Thunderbolt 4 ports and starting at 16GB of memory, all for a competitive price point of just $1,599. The new MacBook lineup boasts 14- and 16-inch options, both featuring the M4 Professional and M4 Max, which deliver lightning-fast Thunderbolt 5 speeds for seamless data transfer and enhanced connectivity. All fashions now showcase an innovative Liquid Retina XDR display that takes innovation to new heights with the addition of an all-new nano-texture display option and a staggering 1000 nits of brightness for SDR content – a true marvel of visual excellence. Additionally, these cutting-edge devices feature a sophisticated 12MP Heart Stage camera, capable of capturing life’s most precious moments, paired with an unparalleled up to 24 hours of battery life, the longest ever achieved in a Mac.1 The all-new MacBook Pro is now available for pre-order, with a release date of November 8th.
Apple’s Senior Vice President of Hardware Engineering, John Ternus, noted, “The MacBook Pro is an incredibly powerful tool that hundreds of thousands of people use to accomplish their life’s most important work – and we’re making it even better.” With its cutting-edge M4 chip family, coupled with premium features like Thunderbolt 5, a state-of-the-art 12MP Centre Stage camera, an innovative nano-texture display capability, and Apple’s intelligent technology, the new MacBook Pro remains the undisputed global leader in professional laptops.
Designed with cutting-edge second-generation 3-nanometer technology, this chip lineup represents the pinnacle of innovation for personal computers. The M4 processor boasts exceptional single-threaded performance, leveraging the world’s fastest CPU core.2 With exceptional multi-threaded CPU performance that excels in handling the most demanding workloads. Developed through innovative combinations of machine learning accelerators integrated into the CPU, a cutting-edge Graphics Processing Unit, and an accelerated Neural Engine, Apple’s custom-designed silicon architecture is engineered to deliver unparalleled performance for AI-driven applications. With accelerated unified recall, each chip also features enhanced memory bandwidth, enabling seamless execution of large language models (LLMs) and other massive projects directly on the device. Furthermore, the M4 household boasts an unparalleled efficiency-per-watt ratio, empowering users to enjoy up to 24 hours of uninterrupted power supply, significantly surpassing conventional standards and redefining the possibilities for continuous usage on a single charge.
Is the premier choice for professionals, entrepreneurs, and creatives seeking a powerful, portable laptop to fuel their passions. The latest MacBook Pro boasts an impressive 10-core CPU, comprising four high-performance cores and six efficient cores, while its 10-core GPU features Apple’s most advanced graphics architecture. It comes equipped with a generous 16GB of faster unified memory, expandable to 32GB, and offers unparalleled memory bandwidth of up to 120GB/s. With M4, the new MacBook Pro is up to 1.8 times faster than its M1-powered predecessor when handling tasks such as editing massive, high-resolution images, while even more demanding projects like complex scene rendering in Blender can be completed up to 3.4 times quicker.1 The M2 chip boasts a neural engine that is exponentially more powerful, boasting a staggering threefold increase in effectiveness compared to the M1 model. This impressive upgrade enables seamless performance for demanding Apple Intelligent applications and various AI workloads. The M4 mannequin boasts a trio of cutting-edge features: two high-resolution exterior displays in tandem with its built-in screen, as well as three Thunderbolt 4 ports that enable seamless connectivity to an array of peripherals.
- Processing speeds are accelerated by up to seven times faster in Affinity Photo compared to a 13-inch MacBook Pro with Core i7 processor, and up to 1.8 times faster when compared to a 13-inch MacBook Pro with an M1 chip.
- With speeds up to 10.9 times faster for 3D rendering in Blender compared to the 13-inch MacBook Pro with Core i7, and up to 3.4 times faster than the 13-inch MacBook Pro with M1, you can unlock new levels of creative productivity.
- Compared to the 13-inch MacBook Pro with Core i7, scene edit detection in Adobe Premiere Pro achieves speeds of up to 9.8 times faster, while it reaches speeds of up to 1.7 times faster compared to the same machine equipped with an M1 processor.
For professionals seeking accelerated workflow performance, the MacBook Pro with M4 Pro offers a substantial boost in efficiency, empowering researchers, builders, engineers, and inventive executives to streamline their most demanding projects. The M4 Professional boasts an impressive combination of processing power, featuring a 14-core CPU comprising 10 high-efficiency cores and 4 performance-optimized cores, resulting in a significant boost to multicore efficiency. Additionally, it is equipped with up to a 20-core GPU, which provides more than double the processing capabilities compared to its predecessor. The all-new MacBook Pro powered by M4 Professional boasts a staggering 75% boost in memory bandwidth compared to its predecessor, more than doubling the capabilities of any AI-powered PC processor.3 The new MacBook Pro with the M4 Pro chip boasts a remarkable performance boost of up to three times faster compared to previous models featuring the M1 Pro processor, accelerating tasks such as geo mapping, structural engineering, and data modeling at an unprecedented pace.1
- Achieving up to 4 times faster scene rendering speeds with Maxon Redshift on a 16-inch MacBook Pro equipped with a Core i9 processor, or approximately 3 times faster than its M1 Pro counterpart.
- Compared to a 16-inch MacBook Pro equipped with a Core i9 processor, MathWorks MATLAB’s dynamical methods can simulate up to 5 times faster; compared to a similar device featuring an M1 Pro chip, simulations accelerate by approximately 2.2 times.
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Basecalling for DNA sequencing in Oxford Nanopore MinKNOW achieves speeds of up to 23.8 times that of a 16-inch MacBook Pro equipped with a Core i9 processor, and as much as 1.8 times faster than one with an M1 Pro chip.
Tailored for visionaries such as information scientists, 3D artisans, and melodic innovators who relentlessly drive productivity boundaries, the MacBook Pro with M4 Max enables users to tackle projects previously only feasible on a desktop setup. The M4 Max boasts a 16-core CPU, a 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine more than three times faster than the M1 Max, enabling on-device AI models to execute at unprecedented speeds.
The M4 Max powers the MacBook Pro to deliver up to a whopping 3.5 times the performance of the M1 Max, effortlessly handling demanding creative tasks such as visual effects, 3D animation, and music composition with ease.1 This additional feature enables seamless collaboration between developers and LLMs with nearly 200 billion parameters, backed by up to 128GB of unified memory. With the powerful Media Engine in M4 Max, boasting dual ProRes accelerators, MacBook Professionals excel in handling demanding tasks such as editing 4K120 fps ProRes footage from the latest iPhone 16 Pro in Final Cut Pro.
- Achieving up to a remarkable 7.8 times faster scene rendering efficiency with Maxon Redshift compared to the 16-inch MacBook Pro powered by Intel Core i9, or an impressive 3.5 times boost when pitted against its M1 Max counterpart.
- Construct efficiently up to 4.6 times faster on the same device compared to a 16-inch MacBook Pro equipped with an Intel Core i9 processor. Additionally, it achieves speeds of up to 2.2 times faster when paired with a 16-inch MacBook Pro powered by M1 Max.
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Topaz Video AI boasts a remarkable processing efficiency, outpacing even the most powerful devices: up to 30.8 times faster than the Intel Core i9-equipped 16-inch MacBook Pro and an impressive 1.6 times quicker than the M1 Max-powered 16-inch MacBook Pro when compared directly.
The innovative MacBook Pro debuts a cutting-edge nano-texture display feature, significantly diminishing glare and unwanted distractions caused by reflections. In exceptional lighting conditions, the latest MacBook Pro can display both standard dynamic range (SDR) and high dynamic range (HDR) content with remarkable clarity, boasting a peak brightness of up to 1000 nits for SDR material and an impressive 1600 nits for HDR content. With this collective expertise, customers tackling outdoor projects will experience transformative results.
The MacBook Pro boasts an innovative 12-megapixel True Tone camera, which significantly improves video performance even in challenging light conditions. With Heart Stage, video calls become significantly more engaging and immersive, allowing customers to stay at the center of attention as they move around. The brand’s latest digital camera now features advanced Desk View capabilities, revolutionizing video conferencing by offering a fresh perspective. The MacBook Pro’s advanced audio features boast studio-quality microphones and a comprehensive six-speaker sound system that supports Spatial Audio, transporting users into an incredibly immersive sonic experience when streaming music or enjoying films in stunning Dolby Atmos.
The MacBook Pro offers two powerful configurations – M4 Professional and M4 Max – which are complemented by Thunderbolt 5 ports that boast speeds of up to 120 Gb/s, facilitating rapid data transfer for external storage, expanding chassis capabilities, and seamless integration with high-performance docking and hub options. By linking just one cable, music producers can instantly amplify their entire studio setup. The MacBook Pro models feature an HDMI port capable of supporting up to 8K resolution, alongside a SDXC card slot, MagSafe 3 charging port, and traditional headphone jack, with added support for Wi-Fi 6E and Bluetooth 5.3 connectivity.
Introduces a revolutionary era for the Mac, harnessing personal intelligence on the personal computer. By seamlessly integrating cutting-edge generative models with pioneering privacy safeguards, Apple Intelligent leverages the power of Apple’s proprietary silicon and Neural Engine to revolutionize how users interact, collaborate, and express themselves on their Mac devices. It’s accessible in U.S. English with macOS Sequoia 15.1. Customers can refine their writing with our systemwide Writing Instruments, which enable them to rewrite, proofread, and summarize text across any writing platform. With the revamped Siri experience, users seamlessly transition between voice and text commands, streamlining tasks throughout their daily routine. Moreover, this intelligent assistant is capable of responding to thousands of queries across Mac and other Apple devices. New Apple Intelligence features are set to debut in December, followed by additional capabilities being rolled out over the next few months. Picture Playground revolutionizes the way customers capture enjoyable, authentic moments, while Genmoji empowers them to craft personalized emojis with unprecedented speed. Siri is poised for significant enhancements, gaining the agility to initiate actions seamlessly across the ecosystem while leveraging an individual’s unique context to deliver highly personalized insights. By December, ChatGPT is expected to be seamlessly integrated with Siri and Writing Instruments, allowing users to effortlessly access its capabilities without the need to switch applications.
While Apple Intelligence accomplishes these tasks, it does so by zealously safeguarding customers’ privacy at every juncture. At the heart of the system lies on-device processing, with Non-public Cloud Compute offering customers access to Apple’s more powerful, server-based models, ensuring groundbreaking privacy protections for sensitive data. Without the need to create an account or spend a single cent, customers can seamlessly access ChatGPT, while enjoying built-in privacy safeguards – their IP addresses remain anonymous, and OpenAI does not retain any request data. When attaching an account to OpenAI, users must agree to adhere to the company’s established data-use policies?
Enhances the seamless integration of the brand-new MacBook Pro experience by introducing an array of exciting features, including effortless iPhone mirroring capabilities, allowing users to effortlessly synchronize their iPhone, apps, and notifications with their Mac in real-time.4 Safari, the world’s quickest browser,5 Now provides Highlights, swiftly surfacing relevant information from the internet; a revamped Reader featuring a detailed table of contents and a concise summary at a glance; and introduces a cutting-edge Video Viewer allowing seamless playback without interruptions. With Distraction Management, customers can now discreetly conceal distracting elements on a webpage, allowing them to focus on their search without interruption. Gamers can expect an unparalleled level of immersion thanks to cutting-edge features such as personalized spatial audio and enhanced Recreation Mode capabilities, complemented by an exciting array of new releases, including the highly anticipated Assassin’s Creed: Shadow. With simplified window tiling, customers can maintain order by utilizing a Windows layout tailored to their specific needs. The Passwords app offers streamlined access to passwords, passkeys, and other credentials, consolidating them into a single, secure location. Customers can personalize video calls by applying new, lovely built-in backgrounds that feature a range of vibrant colour gradients and stunning system wallpapers, or upload their own favourite images.
The M1 Ultra chip-powered MacBook Pro upgrades promise transformative improvements over their Intel-based counterparts, coupled with the added benefits of Apple’s innovative technology. Compared to its Intel-based MacBook Pro counterpart, the new MacBook Pro delivers nearly 10 times faster performance for AI-driven tasks.1 For graphics-intensive workloads, customers experience up to a 20-fold increase in efficiency.6 With the release of the brand-new MacBook Pro, users can expect significantly enhanced battery life, boasting an impressive 24-hour runtime, with upgrades yielding a remarkable 14-hour increase in endurance. With the introduction of the stunning Liquid Retina XDR display, a groundbreaking 12MP Heart Stage digital camera, an immersive six-speaker sound system, and the unparalleled power of macOS Sequoia, the time has never been more ideal for upgrading or switching to a MacBook Pro.
The MacBook Air is widely regarded as one of the most popular laptops on the market, and when combined with Apple’s innovative technology, its appeal reaches new heights. Now, fashion laptops equipped with M2 or M3 processors effectively double the base memory to 16GB while maintaining the starting price at a mere $999 – an excellent value for the world’s best-selling laptop.
The newly released MacBook Pro boasts exceptional durability and resilience, crafted from a proprietary alloy incorporating 100% recycled aluminum in its robust enclosure. Utilizing 100% recycled rare-earth components in all magnets, the product also features 100% recycled materials for tin soldering, gold plating, and copper in various printed circuit boards. Apple has transitioned the packaging for its 14-inch MacBook Pro to a sole fiber-based material, aligning with its 16-inch counterpart and furthering the company’s goal to eliminate plastic from its packaging by 2025.
Today, Apple has achieved carbon neutrality in its international company operations, with an ambitious goal to extend this status to its entire carbon footprint by the end of this decade as part of its bold Apple 2030 initiative.
- Beginning today, October 30, clients can pre-order the latest MacBook Pro model at apple.com or through the Apple Store app in 28 countries and regions, including the US. Starting this Friday, November 8, prospective customers can expect the new product to arrive at select locations, including Apple Retail Stores and authorized resellers.
- The new 14-inch MacBook Pro, starting at $1,999 (education) and $2,499 (regular), offers the M4 processor; the 14-inch MacBook Pro with M4 Pro starts at $2,499 (education) and $2,799 (regular); and the 16-inch MacBook Pro begins at $2,499 (education) and $2,799 (regular). All trends can be discovered within House Black and Silver’s extensive range.
- Technical specifications for further information, including nano-texture and configure-to-order options, are available at.
- The MacBook Air with M2 and M3 arrives standard with 16GB of unified memory, available in midnight, starlight, silver, and space grey hues, starting at $999 (U.S.) and $1,299 (U.S.) for education.
- Experience the latest innovation with our cutting-edge equipment, featuring USB-C technology. This comprehensive suite includes the Magic Keyboard (U.S.), Magic Keyboard with Contact ID (U.S.), Magic Keyboard with Contact ID and Numeric Keypad (U.S.), Magic Trackpad (U.S.), Magic Mouse (U.S.), and Thunderbolt 5 Professional Cable (). Explore these innovative tools at .
- Apple Intelligence is now available as a complimentary software application for Macs equipped with M1 or later processors, and can be accessed globally, provided the device and Siri language settings are configured to US English. English. The primary set of options is currently in beta and available with macOS Sequoia 15.1, with additional features expected to roll out later this year.
- As Apple’s artificial intelligence capabilities continue to evolve, the company is now integrating support for additional languages at a rapid pace. Apple Intelligent Assist will introduce support for localized English in Singapore, Australia, United Arab Emirates, India, South Africa, and China by December, followed by a software update in April that will expand language support even further, with additional languages rolling out throughout the year. The platform aims to provide linguistic support for a diverse range of languages, including Chinese, English (both Indian and Singaporean dialects), French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese.
- Can you trade in your current laptop with Apple and receive credit towards a new Mac? Clients can visit our website to view and compare prices of their desired gadgets.
- AppleCare+ for Mac provides unmatched support and assistance. Here is the rewritten text: With AppleCare+, enjoy unlimited incidents of accidental damage coverage, extended battery service protection, and dedicated 24/7 support from the experts who know your Mac best.
- When purchasing directly from Apple Retail, every customer immediately gains access to exclusive Private Setup assistance. During online sessions, specialists can walk users through the setup process or focus on highlighting features that help them maximize the benefits of their new device? Get started with your new device by attending an Today at Apple session at your local Apple Store, where clients can learn more about how to get up and running.
Apple revolutionized personal computing with the introduction of the Macintosh in 1984. Today, Apple stands at the forefront of innovation, boasting a portfolio that includes the iconic iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Pro. Apple’s six operating systems – iOS, iPadOS, macOS, watchOS, visionOS, and tvOS – offer intuitive, unified experiences across all Apple devices, enabling users to harness innovative services such as the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. With a workforce exceeding 150,000 employees, Apple is driven by a shared commitment to crafting innovative products that elevate human experience and leave a lasting positive impact on our planet.
- Testing was conducted by Apple from August to October 2024. The battery life of a device depends on various factors including usage patterns and settings. See for extra data.
- Testing was conducted by Apple in October 2024 using aggressive delivery methods and standardised benchmarks within the industry.
- Based on printed technical specifications of delivered aggressive chips as of October 2024.
- Available for use on both Mac computer systems powered by Apple’s M1 chip as well as those utilizing Intel-based processors, provided they are equipped with the T2 Security Chip. To enable seamless continuity between your iPhone and Mac, you must ensure that both devices are signed in with the same Apple account using two-factor authentication, maintain a proximity connection while keeping Bluetooth and Wi-Fi enabled, and prevent simultaneous use of AirPlay or Sidecar on your Mac. Certain iPhone features, such as the digital camera and microphone, may not function optimally when using iPhone Mirroring.
- Testing was conducted by Apple in August of 2024. See for extra data.
- Compared to the preceding generation’s 13-inch MacBook Pro models powered by a 1.7 GHz quad-core Intel Core i7 processor, 16 GB of RAM, 2 TB solid-state drive, and Intel Iris Plus Graphics 645.
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Apple
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