Wednesday, April 2, 2025

What’s Next in Cisco Distribution? Lessons from the Black Belt Academy’s Journey

The Cisco Enablement Framework is a streamlined, specialized tool that supports Cisco distributors across all Cisco architectures, including Buyer Experience (CX). The programme enables distributors to efficiently support and inform partners who are selling, implementing, and maintaining Cisco’s innovative technologies and software solutions.

  1. A streamlined enablement framework for distributors: One Black Belt’s Gift
    • Expertise-focused enablers delivering tailored solutions for critical skill sets.
    • Curated content specifically designed for distributors, ensuring maximum relevance and impact.
  2. Distributor Excellence: Enhanced Skills and Capabilities Unlocked
    • Various stages of preparation ensure comprehensive learning.
    • Assessment tools yielding specific individual recognition and certification, thereby verifying the proficiency gained.
  3. Expert Black Belts Offer On-Demand, High-Quality Enablement Solutions
    • Cisco’s cutting-edge training materials ensure that partners remain abreast of the latest technological advancements, staying ahead in today’s fast-paced industry.
    • With self-service studying enabled by software guidance, vendors are able to advance at their own pace.

Cisco’s authorized distributors have defined roles within the Cisco Black Belt Academy.

  • Gross sales
  • Advertising and marketing
  • Operations
  • Buyer Expertise (CX)
  • Engineering

With the most recent developments, gross sales, advertising, and operations continue to serve as fundamental pillars, while the tech specialist and CX roles have been seamlessly integrated with the black belt companion roles.

As part of the October update, the previously distinct Tech Specialist and companion study plans have been integrated into a single streamlined plan.

By migrating CX and Engineering content into the Companion Black Belt Coaching catalog, distributors gain access to the same valuable resources used by Cisco partners. This replacement enables distributors to confidently support companions while also pursuing their unique specializations in these crucial areas? The transfer aims to develop an optimized approach to building on Cisco’s knowledge and customer experience practices, both internally within distribution channels and through partnerships with external Cisco partners.

Cisco is thrilled to unveil a series of innovative updates to its Black Belt Distribution Academy, designed to elevate the coaching expertise of distributors across multiple critical domains.

  • We’ve introduced new content for Community Expertise, Safety, and MSP Sales as part of our October refresh. These updates offer distributors valuable insights and tools to better support partners and drive success in these key areas. Regardless of whether you’re concentrating on community options, safety choices, or managed providers, this content will empower you to stay ahead of the curve and deliver unique value to your clients.
  • With this update, we have also revitalized our Advertising and Marketing materials. Will you gain expertise in Advertising and Marketing Velocity Central, leveraging its day-to-day applications, and explore various SMB campaigns, while learning to craft managed services through the Cisco Powered Networks specialization? By leveraging our expertise, you’ll gain the skills to quantify the impact of advertising and marketing efforts, master advanced SEO strategies, and discover how collaborating with Cisco can empower your business to claim market leadership and amplify its reach.
  • To further enhance our customers’ experience, we are launching a cutting-edge web page feature within the Cisco Black Belt Distribution Academy, as part of the EMEA Accreditation Programme. This innovative tool is now accessible via the BB Disti Home Page. As an EMEA Distributor participating in the EMEA Accreditation Program, embark on your Black Belt coaching adventure from this very starting point.

Embracing the latest innovations, leverage these exciting new resources to continually enhance your skills and remain at the forefront of Cisco’s advancements in technology and expertise. At Cisco, we’re committed to continually enhancing the Black Belt Distribution Academy to meet and exceed customer expectations. Your input is invaluable to us.

 

 


What do you have to say? Are you ready to accelerate your business growth through strategic partnerships? #CiscoPartners

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