As part of its ongoing efforts to drive growth and innovation, Modovolo is pleased to announce the appointment of Scotty Morrison as its new Chief Marketing Officer (CMO), effective immediately. In this critical role, Morrison will lead Modovolo’s marketing and advertising initiatives, leveraging his extensive experience in developing and executing successful brand strategies to further elevate the company’s presence in the market.
“Modovolo’s mission,” said Justin Name, CEO and co-founder, “is to craft merchandise that set a new standard for performance-to-cost ratio in drone technology, where every design consideration is guided by the first principles of optimizing this critical metric.” We are committed to relentless concentration on lean manufacturing practices that enable us to consistently and dramatically reduce costs. With an illustrious track record at several highly successful organizations, Scotty possesses an unparalleled comprehension of the mission.
Scotty is a driven, results-oriented marketing leader with a decade-long track record of building and executing successful playbooks for fast-growing technology companies, including stints at Salesforce (1,000 to 10,000 employees), Workday, Autodesk, and Copado, a mid-stage SaaS firm in the Perception Enterprise Portfolio and Salesforce ecosystem.
With over two decades of experience in technology and SaaS, he spent nearly a decade in the advertising industry, overseeing prominent brands like Apple, HP, Charles Schwab, and Lockheed Martin Aerospace.
“When discussing his entrepreneurial experience, Scotty notes, ‘I’ve witnessed and accelerated the growth of companies from humble beginnings to rapid expansion and ultimately, business giants.’ This, he adds, inspires him to seek out firms poised to follow a similar trajectory.” After joining the Modovolo crew, I immediately sensed their tremendous potential. Focused on cultivating a remarkable company culture. The company’s innovative drone technology has revolutionized recreational activities. I longed to be a part of that.
Justin Name continued: “Our rental decisions are guided by four key criteria.” The key takeaway is that you cannot afford to be abrasive. We solely rent good folks. To thrive in this role, you must possess a strong work ethic and unrelenting enthusiasm for achieving your goals. The third quality you must cultivate is intellectual curiosity, arising from the understanding that one cannot fix what is fundamentally flawed. You must possess superior expertise, having already successfully met the first three criteria. Scotty exemplifies every criterion of the four standards.
When Scotty and Justin first started talking, their instant connection stemmed from an uncanny alignment of values, both sharing a clear understanding of what makes a successful company thrive through shared principles.
Scotty explains, “Across my experience with top-notch firms, I’ve found a single, defining characteristic: each shares an unwavering commitment to strong core values and principles.” At the heart of Modovolo’s advertising and marketing strategy lies the art of capturing prospects’ attention through advocacy, driven by the vision of founder Justin and his management team who share a passion for building a values-based company that will endure. I firmly believe that Modovolo’s regulations stand out as the most superior.
Justin notes that they have taken courses taught by companies renowned for their innovative approaches, including Apple, Toyota, Tesla, and SpaceX. I’m ready when you are! Please provide the text.
‘Strolling the Gemba’, a core tenet of Toyota’s decision-making process, emphasizes the importance of physically witnessing processes firsthand. One must personally experience the problem. Stay it. Really feel it. Are solely then you able to search for an answer?
Pondering the first rules. That’s a core principle Elon Musk emphasizes throughout his organizations. To truly address the matter, it’s essential to distill it down to its fundamental components. Query every thing.
Strengthening our approach by combining the powerful methodologies of Strolling the Gemba and First Principles Thinking yields exceptional results.
Scotty continued: “As everyone on the Modovolo crew, my sole focus will always be on upholding our traditions and executing Modovolo’s mission and core values, no matter where accountability takes us. My ultimate goal is to cultivate a team of passionate advocates for Modovolo and transform it into a leading UAV/drone model, distinct from others.”
As Modovolo continues to fortify its leadership team, this strategic hire underscores the company’s relentless pursuit of exceptional talent that aligns with its heritage and objectives.
A startup has launched the Carry, a modular drone platform comprising endlessly configurable Carry Pods and Utility Pods that can be clicked together like Legos to build the ideal drone for each purpose, with hours of flight time, at a value orders of magnitude lower than existing options on the market. Experience it personally.
For all inquiries, kindly reach out to Justin [Last Name].
