Meta is reportedly planning to launch a standalone app for its AI assistant, Meta AI, in an effort to compete instantly with OpenAI’s ChatGPT and the Chinese language chatbot DeepSeek. Presently, Meta AI is built-in throughout the corporate’s platforms, together with Fb, Instagram, Messenger, Threads, and WhatsApp. Nevertheless, a devoted app would enable customers to entry the AI without having to interact with Meta’s social media companies.
In line with sources cited by CNBC, this transfer aligns with Meta’s broader technique of creating its AI extra broadly accessible. ChatGPT and DeepSeek already supply standalone functions, making interactions extra seamless and handy for customers. By introducing an impartial Meta AI app, the corporate goals to draw people who’re eager about AI-powered chat however could not use Meta’s different merchandise.
This technique is just like what Meta has carried out with Instagram’s Reels, which was separated from the principle app to raised have interaction customers preferring short-form movies. The anticipated launch of the Meta AI app is ready for the second quarter of 2025, which means it might be accessible between April and June.
The standalone app is prone to embody the identical AI-driven options already accessible inside Meta’s current platforms. Nevertheless, business analysts imagine that this launch might additionally pave the way in which for a paid subscription mannequin for Meta AI sooner or later. By providing premium options or an ad-free expertise, Meta might discover new income streams within the aggressive AI chatbot market.
As of now, Meta has not formally confirmed these plans or offered additional particulars concerning the potential app. Nevertheless, if launched, it could symbolize a big step within the firm’s AI growth technique, positioning Meta AI as a direct rival to different main chatbot platforms.
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