Bloomberg’s Mark Gurman reiterated his stance over the weekend that Apple’s latest iPhone SE model will feature a stainless steel frame rather than aluminum, reinforcing his earlier report.
The possibility presents itself that the corporation could either devalue the offering by reducing its worth or introduce new options at the same price point, but it may ultimately hinge on colourfully presented case choices serving as the key selling point…
What prompted the reported switch to a durable plastic casing?
A month ago, Gurman initially floated the idea of shifting their supply chain.
The Apple Watch SE features an aluminum construction, mirroring the design aesthetic of its higher-end counterparts. Upon updating the Apple Watch SE in 2022, Apple revamped the case material, replacing ceramic with a nylon composite redesign.
According to the latest edition of Energy On, published by Bloomberg, Mark Gurman reports that the forthcoming Apple Watch SE may abandon its traditional aluminum casing in favour of a more rigid plastic material.
This could potentially reduce manufacturing costs, ultimately paving the way for a more affordable starting price point of $199.
A concern posed by my colleague Michael Burkhardt is whether Apple might opt to maintain the existing market value, potentially even incorporating the ECG feature, as seen in other watch models, as a distinctive selling point.
Could bold color options for the Apple Watch SE prove a major draw?
Due to aluminum’s inherent properties, its locations impose colouration limitations unlike those experienced by plastic. Apple might produce the Watch with a variety of colors, offering users more options to personalize their device.
Will bright and vibrant hues capture attention and convey the excitement of a brand-new model’s capabilities? To particularly boost adoption among young people.
When recalling Apple’s strategy, many will remember their earlier approach with the iPhone, which included offering it at an affordable price point through a range of “five gorgeous colors”: blue, green, pink, yellow, and white. Apple touted it as its most colourfully vivid iPhone to date.
Ultimately, the plastic iPhone’s lack of commercial success was evident, as Apple chose not to replicate the strategy in subsequent years; nonetheless, this concept could still be viable for future Apple Watch iterations.
Wes Davis is an ardent enthusiast of this idea.
Several of the more vibrant non-Pro iPhones have brought me joy – in particular, the seafoam green iPhone 12 mini, which has left a lasting impression on me, one that still resonates to this day. What new family dynamics might unfold if Apple decided to tailor the Watch SE with a child-centric focus? I’m certain it won’t be the eye-searing greens, oranges, and yellows of 90s Nickelodeon – a palette so garish I wouldn’t even consider purchasing that design. Nevertheless, something akin to those mid-cycle purple or banana-yellow iPhone refreshes will certainly be in play.
A bet on a binary outcome, such as heads or tails, is considered a protected wager.
While introducing a brand-new Apple Watch SE in vibrant colors may spark interest for some, it could also deter others. This issue could be easily resolved by introducing a binary option within the selection lineup.
A sleek white plastic Apple Watch SE could easily be mistaken for its more expensive and breathtakingly beautiful ceramic counterpart.
What are your views? Wouldn’t it be fantastic if Apple brought out a range of vibrant colours for the sleek and stylish Apple Watch SE, giving users more flexibility to express their personal style and make this must-have accessory truly one-of-a-kind? Feedback?
