Man Piekarz is the CEO of Panjaya, bringing in depth expertise in constructing and scaling progressive expertise providers. A seasoned entrepreneur and operator, he has a confirmed monitor report of driving zero-to-one initiatives and creating scalable options at each startups and Apple. With a deep understanding of AI and video expertise, Piekarz leads Panjaya in its mission to revolutionize multilingual video content material via seamless AI-powered dubbing.
Panjaya is an AI-driven firm specializing in video translation and dubbing at scale. Since its founding in 2022, the corporate has expanded with an govt crew bringing experience from Apple, Meta, and Vimeo.
Panjaya’s expertise permits seamless dubbing, translation, and lip-syncing of movies into a number of languages whereas preserving the pure feel and appear of the unique content material. With a give attention to breaking language boundaries in visible storytelling, the corporate goals to assist creators and educators join with world audiences effortlessly.
What classes did you’re taking out of your expertise constructing and promoting Matcha to Apple that you just’re making use of to Panjaya?
Constructing and promoting Matcha to Apple gave me a deep understanding of the significance of user-focused product improvement, strategic partnerships, and agility in a dynamic market. Throughout my time at Apple, I noticed firsthand the challenges of scaling content material for world audiences, particularly in localization and video translation. The inefficiencies of conventional dubbing impressed me to discover a extra progressive resolution, which led me to Panjaya. Right now, we’re making use of these classes by creating intuitive, AI-driven localization instruments, collaborating with leaders like TED and JFrog, and staying adaptable to satisfy the evolving wants of a worldwide viewers – ideas that drive all the pieces we do as we work to redefine video localization.
What are essentially the most important inefficiencies in conventional dubbing and subtitling, and the way is Panjaya addressing them?
Outdated options like closed captioning or conventional dubbing are sometimes distracting and disrupt the viewer’s expertise by failing to synchronize the nuances of communication, similar to physique language, facial expressions, and gestures together with the translated audio. Recognizing a necessity for a extra superior method that goes past mere audio translation, Panjaya sought out to supply localized video content material that resonates naturally and authentically with audiences around the globe.
Not like different platforms that focus solely on audio or lip synchronization solely, Panjaya synchronizes audio with the complete spectrum of physique language – pauses, emphasis, gestures, and different physique actions. This ensures a extra pure, emotionally resonant reference to audiences, making Panjaya’s options distinctive in our capability to retain the integrity of the unique content material.
With AI dubbing, lip-syncing, and voice cloning, how do you guarantee authenticity and cultural resonance throughout numerous audiences?
Panjaya is concentrated on deep-real expertise, which means we intention to symbolize audio system precisely and authentically. We work solely with trusted companions and companies, guaranteeing that our expertise is used ethically to boost communication moderately than mislead or misrepresent.
Panjaya is working with business leaders like TED and JFrog. Are you able to share successful story that highlights the platform’s impression?
TED, a worldwide platform for sharing concepts, has seen extraordinary outcomes utilizing Panjaya to adapt their talks for worldwide audiences, together with:
- 115% enhance in views of dubbed talks
- 2x enhance in video completion charges
- 69% enhance in non-English browser views
- 30% enhance in social sharing
- Over 10M views and 400K interactions on spotlight reels
JFrog, a DevOps and software program distribution chief, hosts SwampUP, an annual convention showcasing business developments and thought management. Recognizing the significance of participating their world viewers, JFrog had already localized written content material—however with video turning into the dominant medium, increasing accessibility was the subsequent logical step. By leveraging Panjaya, JFrog seamlessly offered multilingual convention talks, guaranteeing their French and German-speaking customers might totally interact with key product bulletins and insights, driving deeper connection and broader attain.
What challenges do you foresee as AI dubbing expertise turns into extra broadly adopted, and the way is Panjaya making ready to deal with them?
One problem is guaranteeing the output accounts for cultural context and nuance. That’s why we allow a human-in-the-loop method—protecting it quick and seamless, with AI dealing with the heavy lifting whereas people present fast, intuitive refinements to make sure the ultimate product feels pure and true to the speaker’s intent, whereas accounting for cultural variations.
Scalability can also be one thing we take into consideration continually. As extra industries undertake AI-driven options, we’ve invested closely in R&D to ensure Panjaya can deal with the complexities of real-world situations, from multi-speaker occasions to various digicam angles. For us, it’s all about staying forward of those challenges whereas guaranteeing the expertise is impactful, moral, and accessible for everybody.
How do you see AI reshaping the way forward for video content material creation and world accessibility?
Conventional boundaries to world communication—language, time, and sources—are quickly disappearing. AI-powered localization ensures larger accuracy and high quality at scale, making it quicker and more cost effective for organizations to have interaction world audiences. With Panjaya’s platform, localization goes past phrases—capturing facial expressions, gestures, and emotional supply to protect the speaker’s true intent. This synchronization makes content material really feel native in any language, permitting organizations to attach with worldwide audiences as if talking on to them.
Past accessibility, AI additionally permits deeper personalization—adapting tone, pacing, and supply type to resonate with completely different cultural expectations. As a substitute of a one-size-fits-all method, creators can tailor video content material to really feel extra genuine and culturally related, driving the subsequent era of worldwide storytelling.
Whereas real-time AI localization isn’t right here but, it’s on the horizon—bringing us even nearer to a world the place language is now not a barrier to connection.
What position does human oversight play in Panjaya’s AI dubbing course of to take care of high quality and nuance?
Our platform is constructed with collaboration in thoughts. Our dubbing studio affords intuitive instruments that permit human reviewers to fine-tune speech rhythm, tone, and pacing, guaranteeing each element aligns with the unique speaker’s intent. Our human-in-the-loop method ensures that the ultimate output doesn’t simply translate phrases however captures the guts of the message, making the content material really feel as impactful within the goal language because it does within the authentic.
How does Panjaya guarantee moral use of its expertise, notably in stopping misuse like misinformation or impersonation?
It’s a difficulty we talk about and suppose lots about.We’re deeply dedicated to the moral use of our expertise. Our mission is to empower storytellers to seamlessly adapt video content material for world audiences, however by no means on the expense of integrity or belief.
To stop misuse, we take quite a lot of steps. First, we solely work with organizations that present contractual ensures concerning the content material they translate. Second, we take a agency stance towards misuse—our platform must not ever be used to impersonate people, unfold misinformation, or trigger hurt. To uphold this, we’re actively creating each coverage and technological safeguards, together with content material detection and blocking measures, in addition to instruments to determine content material generated via our platform. We’re constantly refining our method to make sure AI-driven localization stays a drive for accountable, genuine communication.
What does success appear like for Panjaya within the subsequent 5 years, and the way do you propose to attain it?
Success for Panjaya means turning into the go-to video localization resolution for any firm with a worldwide viewers—or one trying to develop globally. Our focus is twofold: authenticity and scalability. On the authenticity entrance, we’re advancing AI to seize emotional tone, pacing, and cultural nuance so that each localized video feels as pure and impactful as the unique.
For scalability, we’re tackling more and more complicated use instances—dealing with extra audio system, numerous backgrounds, and dynamic video codecs. On the identical time, we’re prioritizing seamless integration into present video creation workflows, guaranteeing easy adoption via partnerships with main video administration and localization platforms. By pushing the boundaries of AI-driven localization, we intention to redefine how companies talk throughout languages—making world storytelling actually frictionless. Our work with TED is a superb instance of how these workflow integrations are getting used.
The worldwide video market is quickly evolving. What tendencies do you see shaping its future, and the way is Panjaya positioned to capitalize on them?
The worldwide video market is being formed by two main tendencies: the fast development of video as a main communication instrument throughout all ranges—from particular person creators to giant enterprises—and the growing want for companies to develop globally to drive development. As video consumption surges, corporations should guarantee their content material resonates throughout languages and cultures. AI-powered localization is turning into important—not only for translation, however for preserving authenticity, tone, and emotional impression at scale.
Panjaya is strategically positioned to capitalize on these tendencies by seamlessly integrating into present video creation workflows, making world enlargement easy for companies. Our expertise is constructed for scale, permitting corporations to localize content material effectively with out compromising high quality. Most significantly, we be sure that manufacturers preserve authenticity—preserving their voice, tone, and message throughout languages and cultures to create video experiences that resonate worldwide.
Because the market continues to demand extra superior localization and personalization capabilities, we’re not simply following these tendencies—we’re driving them, enabling organizations to attach meaningfully with audiences worldwide.
Thanks for the good interview, readers who want to be taught extra ought to go to Panjaya.
