A brand new market intelligence report signifies that Mac market share grew at a sooner fee that the highest three PC manufacturers through the last quarter of final 12 months.
Apple additionally dominates the AI-capable pc market, with a forty five% share in opposition to 15% for the closest Home windows PC competitor …
Mac market share
Whereas Apple holds solely a ten% share of the general PC market, placing it in 4th place behind Lenovo, HP, and Dell, Canalys says it it loved the biggest progress in This autumn 2024. The corporate additionally thinks it’s effectively positioned for future progress within the enterprise sector.
“Apple completed robust in This autumn 2024, considerably outgrowing the highest three distributors and attaining a ten.2% market share within the complete PC market and 45% share within the AI-capable PC market,” added Jessop. “Apple’s channel technique continues to evolve as they introduced the Apple Accomplice Community, launching later this 12 months. This revamped program simplifies associate tiers and goals to take a share within the Enterprise phase whereas offering the required companies to deal with clients. This system highlights Mac’s compatibility and scalability throughout the Enterprise surroundings, considerations which have beforehand stored them out of the phase.”
Canalys says Lenovo leads the general PC market.
- Lenovo: 25%
- HP: 20%
- Dell: 15%
- Apple: 10%
- Asus: 7%
- Acer: 6%
- Huawei: 2%
- Microsoft: 0.4%
- Others: 15%
Apple leads in AI-capable PCs
Relating to AI-capable PCs, outlined as these with an AI-specific chip, Apple dominates.
For the complete 12 months 2024, 17% of PCs shipped had been AI-capable, with the largest winners being Apple at 54% [sic?] share, adopted by Lenovo and HP at 12% share every.
Word: Canalys says 54% on this sentence however reveals 45% within the graphic and says 45% elsewhere – we’ve reached out for clarification.
The agency thinks AI capabilities aren’t an enormous deal proper now, however expects them to play an more and more vital position over time.
Though AI capabilities will not be a main buying driver, improved AI processor efficiency will make customized experiences and productiveness features more and more vital and anticipated. Over time, this might affect model loyalty, shaping clients’ choices for future machine upgrades.
However Trump’s tariffs might threaten PC progress
Canalys says that whereas the general PC market is powerful, largely pushed by enterprise corporations being pressured to interchange older fashions resulting from Microsoft ending help for Home windows 10, Trump’s 10% tariff on all imports from China is a risk.
Looming commerce coverage shifts within the US […] might hamper the upcoming business refresh cycle and dampen an already muted shopper outlook. Up to now, the Trump administration has positioned a ten% tariff on all Chinese language imports, which accounts for a big majority of laptops shipped to the US.
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