TRIFFT Loyalty, a UK tech startup serving to manufacturers domesticate “significant emotional connections” with clients, has raised €474k in a pre-Seed funding spherical to develop their workforce, embed AI performance, and broaden to the US.
The spherical was led by Lighthouse Ventures, with participation from BD Companions, Gi21 Capital and Koopeo. The corporate has additionally confirmed a number of commitments for its forthcoming Seed spherical.
Jason Smith, CEO and Co-founder, stated: “At TRIFFT, we imagine loyalty ought to be emotional, not merely transactional. When a buyer recommends your model to a buddy or leaves a optimistic overview, that’s real loyalty. Our platform helps manufacturers perceive their clients higher and reply extra intelligently. The information already exists, however manufacturers are constrained by technical limitations. We constructed TRIFFT to take away these obstacles. Our purpose is to develop into the Shopify of loyalty.”
Based in 2024, TRIFFT Loyalty is an SaaS startup serving to mid-sized manufacturers create and handle versatile, data-driven loyalty programmes targeted on emotional connection and behavioural engagement.
Based by Jason Smith (ex-Google, Groupon, Exponea/Bloomreach), Jakub Minks (ex-McKinsey), and Matúš Nickel (15+ years in loyalty tech), TRIFFT allows fast deployment of enterprise-grade loyalty options with out technical overhead. TRIFFT presently helps over 30 manufacturers throughout Europe.
The platform was particularly designed to assist mid-sized corporations implement superior, data-led loyalty methods swiftly, with out the necessity for in-house technical capability.
The corporate explains that companies nonetheless method loyalty as a easy spend-and-reward mechanism. Roughly 90% function some type of loyalty exercise, typically little greater than a birthday voucher or a cashback scheme, whereas 65% admit they can not measure the return on their loyalty funding.
TRIFFT presents a substitute for present loyalty options: a platform that leverages behavioural information, reminiscent of referrals, critiques, and frequency of visits, to energy tailor-made experiences, rewards, and communications that genuinely improve model affinity.
TRIFFT’s proprietary SaaS platform integrates immediately with main commerce and engagement platforms together with Bloomreach, Klaviyo, Shopify and WooCommerce. It additionally incorporates a cell white label React Native app that permits manufacturers to deploy a totally practical, branded loyalty utility in below an hour, with out the necessity for improvement assets. The platform operates throughout each on-line and offline touchpoints, providing manufacturers a unified view of buyer habits.
Shoppers embody the Marks & Spencer and Huge Desk Group, the UK’s largest hospitality operator with manufacturers reminiscent of Bella Italia and Las Iguanas.
Inside simply 45 days of of their newest loyalty marketing campaign, TRIFFT reportedly helped enhance their common annual go to frequency from 1.2 to 1.7 visits, a 42% uplift in buyer engagement.
In contrast to conventional loyalty options that cost based mostly on the dimensions of a model’s database, TRIFFT’s pricing relies solely on energetic loyalty individuals. Inactive data incur no charges.
Michal Zalesak, Co-founder and managing director at Lighthouse Ventures stated, “The surge in buyer acquisition prices has made retention a strategic crucial for many manufacturers. Loyalty is now not a ‘good to have.’ It’s one of many prime three priorities for manufacturers right this moment. TRIFFT addresses this with a transparent worth proposition: versatile pricing, fast implementation and a loyalty mannequin that aligns with how clients truly behave.
“We see robust potential not solely within the know-how itself, but additionally within the skilled workforce bringing it to market with sharp focus and clear execution.”
The corporate will use the funding to develop its workforce to 50 by the top of 2025, with key hires throughout buyer success, gross sales and engineering. TRIFFT can be embedding AI performance into its platform, together with a characteristic that may allow companies to auto-generate loyalty programmes based mostly on sector, present information and enterprise targets.
The corporate continues to broaden throughout the UK and Europe, whereas additionally getting ready for market entry into the USA.
“Most loyalty instruments really feel like software program from one other period. TRIFFT is constructed for the manufacturers of tomorrow – nimble, data-savvy, and emotionally conscious. That’s precisely the place we need to be as buyers,” stated Damir Špoljarič from Gi21 Capital.
