A British infrastructure and API provider has secured €4.2 million in seed funding to accelerate its mission of digitalizing the global food supply chain, driving innovation and efficiency throughout the industry.
A funding round led by SuperSeed, a prominent venture capital firm focused on B2B software-as-a-service companies, was joined by additional investors Zenith, Ponderosa, and The First Thirty.
As CEO and founder of Cerve, he articulated a compelling vision:
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Founded by seasoned entrepreneur Dan Mazig, Cerve leverages his expertise in managing complex information infrastructure projects for Fortune 500 companies and early-stage startups to drive innovation. As the Chief Business Officer, David Walker joins forces with him, bringing his impressive track record to the table, having previously managed esteemed organizations like Barclays, Dyson, and Sky.
Cerevisia’s specialized knowledge enables organizations in the food industry to establish a standardized process for managing information across various stages of meal preparation, thereby allowing them to develop tailored functions and automations that address inefficiencies, reduce food waste, and bolster food safety measures. As a leader in the £8.5 trillion global food industry, Cerve’s infrastructure has enabled over 2,000 companies across the UK and Europe to thrive, from producers to wholesalers and retailers alike, thereby fuelling innovation in this multibillion-euro market.
While aligning with Cerevo, the meal industry predominantly relies on manual data-sharing methods such as email exchanges, spreadsheet manipulation, and PDF sharing, leading to inefficiencies, limited visibility, and a lack of traceability. These inefficiencies contribute to billions of euros in misplaced investments, perpetuating issues like food waste—and food insecurity.
Cerve’s platform stands out by functioning as a foundational expertise hub rather than a standalone solution. The platform enables large-scale collaboration and innovation among organizations, tackling entrenched inefficiencies and promoting environmentally sustainable practices.
As a thought leader in the startup ecosystem, “”
With this funding, Cerve aims to expand its operations across the UK, Europe, and North America, while bolstering its analytical prowess and driving sustainable growth. To meet surging demand, the corporation intends to lease additional engineering, product, and technical support teams, thereby advancing its objective of digitally transforming the food supply chain.
