According to Logitech CEO Hanneke Faber, the company is developing a “perpetual” mouse that would require a recurring subscription fee for standard software updates.
While there are currently no plans to introduce this product, Faber discussed the concept during a recent conversation with Nilay Patel. Logitech’s innovation team in Ireland formally designated Faber as an “endless mouse,” specifically engineered for prolonged and reliable usage over several years. This ergonomic mouse is slightly denser than its standard counterparts, boasting cutting-edge software and continuous updates from reputable developers.
On the contrary, during my visit to Ireland’s innovation hub, a team member drew an analogy between a mouse and a watch, likening its endless scrolling nature to a timepiece’s perpetual motion. I’m not looking to splurge on a luxury timepiece, but I’m willing to hold onto this decent watch with great fondness. What could motivate you to discard a superior, expertly crafted mouse with cutting-edge technology integrated into its design? The elusive “without end” mouse: a puzzle that must be addressed.
Logitech aims to enhance the lifespan of its products by introducing premium upgrades that remain compatible with future updates. While a one-time purchase approach for mice may be appealing, the reality is that continuous software program updates require a sustainable funding model to ensure ongoing development and support.
Patel asked Faber if she could “envision a subscription-based mouse” and received the cryptic response, “presumably”. Undeterred, Faber elaborated that clients would never have to worry about their mice again, mirroring Logitech’s approach to video conferencing services.
Upon being asked if Logitech had an alternative model for monetization beyond subscription fees or advertising, Faber replied no, and expressed intrigue at the prospect of a perpetual mouse accompanied by a business model centered on software updates.
We continue to persevere in recycling and refurbishing products. All of that’s good. Although that concept has sparked my curiosity, I envision transforming the idea into a sustainable business model by developing innovative software solutions for seamless, boundaryless communication.
During the interview, Faber noted that customers can trade in their old mouse for a newer model at the store, reminiscent of the company’s Upgrade Program.
The perpetual mouse, perpetuating a cycle of sustainability: this mouse can be maintained by users who receive software updates without end, yet also serves as the mouse that’s simply returned to retailers like Best Buy for refurbishment and resale, presenting another revenue stream. While we’re starting to explore this concept, albeit tentatively, our efforts are nowhere near the scope we would ideally like them to be on.
According to Faber, customers typically invest around $26 per mouse or keyboard, a seemingly low figure for items used daily. She noted that this presents an opportunity to add value by improving productivity and maximizing returns on these essential products.
