LG and Samsung will integrate Microsoft’s innovative Copilot AI assistant into their latest smart TV offerings.

At the 2023 Consumer Electronics Show (CES), LG and Samsung unveiled their latest lineups of 2025 smart TVs, with several models featuring integration with Microsoft’s innovative Copilot AI assistant. TV manufacturers are capitalizing on the artificial intelligence craze by incorporating dedicated AI features into their high-end TVs, which seamlessly integrate with the Copilot app for an unparalleled viewing experience.

LG is integrating its televisions with AI-powered remotes, rebranded as “AI Remote,” to capitalize on the growing popularity of large language models. While the exact mechanics of Copilot on LG’s latest TVs remain unclear, its stated purpose is to empower users to seamlessly uncover and organize complex information through intuitive contextual prompts.

LG has quietly unveiled its Copilot integration, having previously showcased the potential of its personal AI chatbot within its TVs. Copilot will most likely appear when LG TV users desire additional information about a specific subject.

Samsung has introduced its own suite of features for this year, which includes AI-powered upscaling, Auto HDR Remastering technology, and Adaptive Sound Professional capabilities. A sleek new AI button is now available on the remote, granting seamless access to cutting-edge AI features such as automatic food recognition on screen and advanced home security capabilities that scrutinize video feeds from smart cameras.

Microsoft’s Copilot will likely be a key component within the forthcoming Imaginative and prescient AI suite. According to Samsung, the company has collaborated with Microsoft to unveil its latest Good TVs and Good Displays, which feature Microsoft Copilot. “This strategic partnership enables customers to explore a diverse range of Copilot companies, accompanied by tailored content recommendations.”

Samsung has been unable to provide additional data or photographs of Copilot in motion at this time. I’ve also sought additional information from LG and Microsoft regarding Copilot’s implementation on TVs, but unfortunately, both companies have failed to provide a timely response, rendering this inquiry impossible to complete within the publication timeframe. Without providing any specifics on its functionality, it seems likely that Copilot is little more than a marketing gimmick that LG, Samsung, and Microsoft have been unable to effectively demonstrate.