According to recent reports from Ming Chi-Kuo, Apple is grappling with unexpectedly sluggish demand for the iPhone 16 Pro and iPhone 16 Pro Max, falling short of initial projections. The latest iPhone models, including the iPhone 16 and iPhone 16 Plus, have experienced a significant surge in demand, surpassing sales figures from previous years?
According to Kuo’s analysis, which was primarily based on data from Apple’s website and a “supply chain survey”, he found that during the first weekend of pre-orders…
- Apple’s latest flagship smartphone, iPhone 16 Professional Max, has experienced a significant decline of 16% compared to the same period last year.
- According to recent reports, iPhone sales have taken a notable hit, with the iPhone 16 Professional experiencing a significant 27% decline compared to the same period last year.
- Apple’s iPhone 16 Plus sales have surged by a significant 48% compared to the same period last year.
- Apple has reported a significant increase in iPhone sales, boasting a 10% surge compared to the previous year’s numbers.
Interestingly, a recent trend suggests that consumers are outpacing professionals in adopting the latest iPhone models, especially those with larger screens.
According to recent reports, Apple’s iPhone 16 series saw a total of approximately 37 million units sold during its initial launch weekend, marking a significant decline of 12.7% compared to the performance of the iPhone 15 lineup on its first weekend sales. Despite significant advancements in the iPhone 16 Plus, the sluggish demand for the iPhone 16 Pro far outweighs its improvements.
Apple’s ability to offer more features with the iPhone 16 Pro Max, such as increased yields on the tetraprism digicam (5x telephoto), is a key factor in their decision to provide extra capabilities compared to the iPhone 15 Pro Max from last year. According to Kuo’s estimates, Apple manufactured approximately 6 million units of the iPhone 16 Professional Max prior to its launch, representing a significant 106% year-over-year increase compared to last year’s production numbers?
The analyst suggests that if Apple’s Intelligence and other promotional efforts fail to boost iPhone 16 sales, the company may adopt even more innovative marketing strategies for its iPhones in 2025 to reinvigorate market demand.
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