Friday, June 13, 2025

Klarna’s CEO is now taking your calls — over an AI hotline

Klarna CEO Sebastian Siemiatkowski has already used AI to exchange himself throughout earnings studies, and now Klarna is utilizing AI to clone him one other approach: via an AI-powered telephone hotline.

The hotline is now open for customers to supply suggestions to an interactive AI model of Siemiatkowski that’s skilled on his “actual voice, insights, and experiences,” in accordance with a press launch.

“Prospects, together with shoppers and retailers alike, can converse to it about product options, points and options for enhancements,” Klarna says. “‘AI Sebastian’ may reply questions on Klarna’s imaginative and prescient and mission, and discuss its founding story and journey thus far, based mostly on learnings from ‘actual life Sebastian.’”

After the hotline takes a name, a transcript and abstract are generated which can be “routinely analyzed by a big language mannequin (LLM), populating an inner dwell feed and innovation dashboard.” Klarna says its product and engineering groups will then overview the “actionable insights instantly” and assign “precedence duties.” The corporate claims that points raised right now may “translate into tangible product enhancements already the next day.”

Cellphone numbers for the hotline can be found now within the US, +14246675385, and Sweden, +46852512594. I referred to as the US hotline simply to see what the expertise was like. After a short message telling me the decision could also be recorded, the AI model of Siemiatkowski prompted me to share suggestions about utilizing Klarna. It doesn’t matter what I requested AI Siemiatkowski, even sillier questions, the AI usually tried to push me again to sharing suggestions.

That’s an attention-grabbing query. My focus is totally on Klarna and gathering suggestions to enhance our companies. I don’t have info or conversations with characters from video games like Fortnite. I’m right here to listen to your ideas on Klarna. Is there anything about your expertise with Klarna that you just’d wish to share, or any concepts you’ve got for a way we may make issues even higher?

OpenAI additionally has a hotline to speak with an AI chatbot. You’ll be able to name ChatGPT at 1-800-CHATGPT.

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