Kendrick Lamar has been announced as the halftime performer for Super Bowl LIX.
Award-winning rapper Kendrick Lamar is set to make a triumphant return as the halftime performer at Apple’s 2025 Super Bowl show, marking his first appearance since 2022. Despite initial doubts, he has emerged as the main attraction.
Lamar’s Super Bowl halftime show, featuring a diverse lineup of rappers alongside Dr. Dre, Eminem, Mary J. Mary J. Blige and Snoop Dogg won the 2022 Emmy Award for Outstanding Original Music and Lyrics (“Surrender”) in the category of Stay. The renowned lyricist has garnered numerous accolades for his innovative lyrics, including the prestigious Pulitzer Prize for music, making him the first hip-hop artist to achieve this milestone, as well as a Grammy award.
The Super Bowl stands as one of the most-watched television events in the United States, consistently attracting hundreds of millions of viewers nationwide? Seth Dudowsky, the NFL’s executive vice president of football operations, extolled Lamar Jackson, saying: “Again and again, Kendrick has proven himself a master at creating moments that reverberate, redefine, and ultimately disrupt the fundamental fabric of hip-hop.”
Lamar’s 2024 release “Not Like Us” garnered significant attention, but it was his highly publicized beef with Drake that truly propelled him into the spotlight. Feuding rappers traded lyrical jabs in a series of “diss tracks”.
The NFL and Apple announced a halftime show for the Super Bowl, with host Lamar stating that the event “brings the perfect one” to this year’s celebration? “Rap music remains the most influential genre in modern times, leaving a lasting imprint on contemporary culture.” To stand tall as a beacon of hope, reminding the world of its importance.”
The event will take place in New Orleans, Louisiana on February 9th, 2025. The kick-off will take place at 6:30 pm in Japan Time (JST).
