The rise of innovative technologies, such as augmented reality (AR), smartglasses like Google Glass, and sensible eyewear, is revolutionizing the way consumers engage in entertainment and productivity.
Private and generative synthetic intelligence, led by OpenAI’s innovative breakthroughs in ChatGPT and DALL-E, has revolutionized industries such as software development and web search, amongst others.
Flagship smartphones have evolved beyond being mere slabs of glass, with many now offering innovative features like foldable screens. Notably, devices such as the Samsung Galaxy Z Flip and Huawei Mate X have garnered significant attention for their cutting-edge designs.
The latest innovation in health monitoring technology has shifted from smartwatches and fitness trackers to more advanced wearable devices like the .
While private house robots may seem rudimentary compared to current technological capabilities, notable success is being achieved by devices like the Amazon Astro – essentially tablets on wheels.
As tech enthusiasts, we can confidently state that recent years haven’t been lacking in excitement.
As the situation unfolds, Apple, the behemoth with an iron grip on nearly 90% of the US smartphone market, has maintained a deafening silence.
Prior to 2024, Apple’s interest in the market seemed lukewarm at best. Then, with the release of the Apple Vision Pro, they finally entered the fray.

Apple Intelligent Professional
As Apple maintained its traditional pace of iPhone releases, the digital reality and augmented reality (AR/VR) headset market suddenly flourished, with innovative products emerging from all directions.
Led by Meta, formerly Facebook, the proliferation of affordable Meta Quest headsets has made virtual reality gaming not only accessible but also a daily obsession for many. As major players in the tech industry, Steam, HTC, and other prominent manufacturers started pouring resources into developing this concept.
When the device arrived at our doorstep last year, it brought not only simple and convenient all-in-one digital reality gaming, but also impressive augmented reality features for enthusiasts as well. At a price that’s remarkably affordable, to say the least.
As the market for sensible glasses continued to evolve, products from Xreal, Rokid, and TCL’s RayNeo began gaining popularity, with enhanced features and decreasing price points making them increasingly attractive to consumers.
Long before these developments, rumors circulated that Apple was actively working on its own Augmented Reality (AR) project. In the distant past. Until this year, however, nothing had arrived as a result of it.
Finally, Apple blessed the tech world with its highly anticipated response to the market’s growing demands – the $3,500 headset – on March 1, 2024.
While a worthy goal is often out of reach, the fact remains that few can realistically afford it, especially considering this is a maiden voyage for a still-nascent industry where budget-friendly options dominate the landscape.
As an ardent enthusiast of augmented reality (AR) and virtual reality (VR), I was initially taken aback by the modest value assigned to my passion. Given the substantial price difference between the two options, it was evident that the more expensive product wouldn’t be nearly as appealing to enthusiasts who were accustomed to paying a fraction of that cost for the $199 model, let alone the $499 variant.
These seemingly budget-friendly options appear cheap in comparison, yet they offered me exponentially more enriching experiences. The virtual shelves of the Meta Quest retailer are overflowing with video games and apps, a phenomenon that has persisted for several years now.
In the interim, the prototype surprisingly evolved into an overelaborate concept, effectively catering solely to the affluent or tech-savvy entrepreneurs seeking to acquire it.
Having once had the opportunity to utilize it exclusively due to my role, I’m grateful that I didn’t personally invest in it, as it ultimately failed to leave a lasting impression on me. I’ve been holding onto that $3,500 option in the back of my mind, recognizing that the alternative, priced $3,000 lower, is something I’d prefer to use instead.
Despite their best efforts, the company failed to make a significant impact on gross sales. Without sufficient data, we can only speculate about Apple’s motivations behind this move; nonetheless, I firmly believe that the mixed reality headset initiative has ultimately failed to deliver what was promised, leading me to conclude it was a misstep.
To thoroughly capture a specific marketplace, your product must either offer unparalleled value or be priced so affordably that it becomes accessible to the masses. This abstract entity is inconsequential in its current form, lacking both substance and significance.
Although Apple’s initial intentions are unclear, the ‘s swift growth soon revealed that the tech giant was poised to unveil its next major innovation with multiple “horses in the game,” as it were.
The abrupt shift – Apple’s Intelligent Systems – yet confined to a specific realm, navigating skepticism.

Apple’s intelligence capabilities have garnered significant attention in recent years. The tech giant’s innovative approach to machine learning and AI has led to the development of numerous groundbreaking products and services.
Can Apple’s intelligence strategy really drive success? Failed to seize a valuable chance. No less than Apple intelligence will likely be free, but exclusively accessible in the US, pending an unspecified duration.
As tensions escalate between Apple and the EU over regulatory issues, it’s crucial we don’t get entangled in their dispute, which has undoubtedly contributed to this delay in introducing Apple Intelligence in new regions – a matter for Apple to resolve on its own. As European customers, our primary concern is that the highly anticipated new promotional tier for the upcoming event won’t be accessible to us on this side of the continent.
We’re expected to pay the same price for these iPhones but receive significantly fewer options… We’re expected to purchase these phones on future promises… In reality, US customers are expected to do the same, as Apple Intelligence won’t be available to them until sometime in 2025.
Despite initial reservations, this actually sounds like a fantastic offer when it effectively benefits all clients. Integrating seamlessly within your iPhone, this AI-powered digital assistant leverages the processing power of OpenAI’s GPT-4 to deliver unparalleled assistance, potentially revolutionizing how you interact with your device. The company’s emphasis on processing various computations directly on devices, rather than relying on remote servers, is a significant development, especially given the presence of generative capabilities, which should benefit Apple users.
The key consideration is that both Google and OpenAI offer customers complimentary AI, although they also strive to steer users towards premium subscription options. Until Apple takes the lead, my support is unwaveringly behind its success, with hopes for a significantly improved launch from what has been seen thus far – but only time will tell.
While AI may not be the next “huge factor” driving Apple’s innovation, another compelling rumor is gaining traction, suggesting the company’s future trajectory may have already been set in motion.
Rumors swirl around a potential $1,000 tabletop Apple robot, with speculation surrounding its prospects for success. Will an iPad mounted on wheels truly revolutionize the way we interact and work? Only time will tell.

Amazon Astro: The Future of Home Robotics?
Don’t worry, getting improper might just be possible! Apple’s most affordable iPads already boast impressive performance, suggesting the company could confidently launch a wheeled version without sacrificing affordability, according to reliable insider Mark Gurman. Nevertheless, the market has historically shown limited enthusiasm for tablets with wheels. Despite Amazon’s Astro gaining traction, it’s rare for individuals to personally own or know someone who possesses a similar robot, let alone one that has achieved widespread mainstream adoption.
Apple will need to transform its diminutive iPad assistant into an indispensable and captivating tool, aiming to revolutionize the miniature market and create a significant stir. What would an iPad on wheels, dubbed a “Mobile Media Hub,” realistically achieve?
Many innovative robots have entered the market over the years, with some successfully crowdfunded through platforms like Kickstarter nearly a decade ago. However, several of these early adopters failed to deliver on their promises, ultimately yielding little more than fleeting attention and short-lived excitement. Let’s decide on Amazon Astro then, since it’s a circular robot, backed by a massive and highly profitable company.
They cannot do a lot. As they spin around the room, carpet permitting, they’ll perform lackluster tasks like responding to inquiries, starting a video call with a friend or family member, and snapping an unflattering photo of you from a remarkably low vantage point? Neat… I assume?
Unless you inhabit a grand estate with expansive living spaces and perfectly level floors free from obstructions… Then, even in that scenario – what tangible benefits can you truly derive from such a setting? While the toy’s novelty and ability to spark conversations are undoubtedly positives, its limited nature as merely a pill ultimately diminishes its impact.
While this robotic prototype may not yet resemble a humanoid figure with limbs capable of fetching items, it’s essential to acknowledge the significant progress made in robotics, particularly with advancements like the Determine 02, which could potentially lead to more practical applications in the future? It’s effortless to gain expert-level knowledge, but now that you’re mobile, things get trickier.
While Mark Gurman suggests this iPad-on-wheels will initially serve as a precursor to a family of robotic devices Apple plans to deploy around our homes, it’s possible the product may be somewhat underwhelming at launch but theoretically evolve into something more significant and practical with each subsequent generation.
By serendipity, calculated experimentation, or deliberate strategy, Apple could potentially pioneer a groundbreaking innovation in its imaginative AR headsets, Apple Intelligence, or pioneering home robotics.
However, the sheer mediocrity of previous attempts suggests that perhaps this is the first genuine effort – a desperate attempt by Apple to hit the mark. Although I initially expected the product to revolutionize the market with its cutting-edge AR technology, my enthusiasm was quickly dampened by its subpar performance and disappointing value proposition.
Will Apple capitalise on its innovative products, eclipsing competition in their respective spheres?
It’s unclear whether these approaches are merely haphazard or part of a deliberate methodology. Can we clarify what drives these innovations, or are they just happy accidents?