Now we have a stable sense of what to anticipate from the iPhone 17 occasion subsequent week. Nonetheless, there’s a story flip taking place that can make Apple’s “Awe dropping” presentation really feel extra new than the everyday routine tech announcement.
The problem when making model 17 of any product is holding the story fascinating, and that begins with the presentation.
If Apple had been solely exhibiting us the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max, we’d really feel extra like we had been seeing the newest installment of an yearly launched sequence of incremental updates.
We might argue that the audience ought to be individuals who haven’t upgraded in years, or the hardcore prospects who replace yearly it doesn’t matter what.
However that’s not the one factor taking place subsequent week. Apple is exhibiting all that and extra.
iPhone 17 Air will introduce an all-new type issue, from the scale to the exterior digital camera design. The thought alone is already making iPhone customers who would in any other case default to a different mannequin suppose strongly about taking the ultra-thin design for a spin.
The novelty of subsequent week’s Apple occasion additionally goes past the iPhone.
For essentially the most half, iPhones are launched like clockwork. The identical is mostly true for Apple Watch Sequence fashions as nicely. The Sequence quantity will increase every year, and a few years convey larger adjustments than others.
Sequence 10 was outlined by a thinner general design and a greater always-on show. That offers Sequence 11 room to give attention to new capabilities.
For Apple Watch Extremely 3, although, Apple is probably serving a bigger group with a higher urge for food for one thing extra.
That’s as a result of after changing Apple Watch Extremely with Extremely 2 a yr after launch, Apple solely shipped a brand new black possibility within the Extremely’s third yr. Apple Watch Extremely 3 offers us greater than the year-over-year replace after Apple broke the annual launch cadence in 2024.
That’s much more true for AirPods Professional 3.
Apple delivered extremely succesful {hardware} with AirPods Professional 2 in 2022. Three years later, Apple has shipped numerous new options, together with clinical-grade listening to help performance, with out altering the {hardware} aside from switching the charging case port.
The bar is ready excessive for AirPods Professional 3, and the marketplace for new prospects and upgraders alike needs to be sturdy after the primary new model in three years debuts.
The novelty of Apple’s “Awe dropping” occasion doesn’t finish with new type components and longer-than-usual improve cycles. After discontinuing leather-based merchandise in 2023 and introducing FineWoven circumstances, Apple provided no premium materials case for the iPhone 16 line in 2024. This yr, we anticipate a brand new TechWoven choice to arrive, and Apple’s Crossbody Strap equipment might spherical out the brand new accent lineup.
Lastly, Apple’s September 9 occasion will conclude with information that impacts practically each Apple product used right now.
Apple’s main OS 26 redesign will make each iPhone, iPad, Mac, Apple Watch, Apple TV, and CarPlay display really feel model new in a manner that hasn’t occurred since 2013. The replace from iOS 18 to iOS 26 is much from iterative visually.
What are you most excited to see from Apple’s September 9 occasion? Tell us within the feedback, and make sure you make 9to5Mac your go-to supply for all of the information coming subsequent week. Probability and I can be in attendance to supply hands-on protection of all the brand new {hardware} as quickly because the presentation concludes.
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